ESG & CSR ReportMango Excellent Media Co., Ltd.

2024

About This Report

The reporting period is from January 1, 2024 to December31, 2024. To improve the comparability and forward-lookingnature of the report, some contents have been extendedmoderately to the previous and subsequent years.

Reporting period

The report covers Mango Excellent Media Co., Ltd. and itsmain subsidiaries.Reporting scope

The data used in this report is derived from the Company'sinternal statistical data and public data of governmentdepartments and third-party agencies. The financial datain this report are denominated in RMB, and if there is anyinconsistency with the ?nancial report, the ?nancial reportshall prevail.

Reporting data

This report is issued annually and is releasedtogether with the Company's annual report.Release cycle

The Chinese version of this report is disclosed simultaneously. In the event of any discrepancy between the Englishand Chinese versions, the Chinese version shall prevail. Both the English and Chinese versions are availableelectronically at http://www.cninfo.com.cn. In case of any questions or suggestions about the report, please sendan email to mangocm@mangocm.com or call (0731) 82967188.

Report version and access

For ease of presentation and reading, in this report, Mango Excellent Media Co., Ltd. is referred to as "MangoExcellent Media" or the "Company".The full names and abbreviations of some of its subsidiaries involved in the report are as follows:

Abbreviations

Hunantv.com Interactive Entertainment Media Co., Ltd.: Happy Sunshine (Mango TV)Hunan Golden Eagle Cartoon Media Co., Ltd.: Golden Eagle CartoonXiaomang Electronic Commerce Co., Ltd.: Xiaomang E-CommerceHappigo Co., Ltd.: HappigoShanghai EE-Media Co., Ltd.: EE-MediaPreparation basisGuidelines No. 17 for Self-Regulation of Listed Companies - Sustainability Reporting (Trial)The United Nations Sustainable Development Goals (SDGs)GRI Sustainability Reporting Standards (GRI Standards)Guidelines on Sustainability Reporting for Chinese Enterprises (CASS-ESG 6.0) issued by the Chinese Academyof Social Sciences (CASS)GB/T 36001-2015 Guidance on Social Responsibility ReportingInternational Standard ISO 26000 Guidance on Social Responsibility 2010

The 2024 ESG & CSR Report of MangoExcellent Media Co., Ltd. is the sixthESG/social responsibility reportpublished by Mango Excellent MediaCo., Ltd. since its listing. The reportaims to communicate with variousstakeholders frankly on the ESGconcepts, practices, and performanceof the Company, and systematicallyrespond to the expectations anddemands of stakeholders.

CONTENTS

PrefaceMessage from the Secretaryof the Party CommitteeMessage from the Chairman

A Powerful Platform: The "DecisiveFactor" in High-Quality DevelopmentPremium Content: The "Moat" for High-Quality DevelopmentInnovative Technologies: The"Accelerator" for High-QualityDevelopment

Annual Feature: The Mango'sPractice in the Integration ofCulture and Technology

Development StrategyESG ManagementHonors of the Year

About Mango Excellent Media

Appendix135

Environmental Responsibility125Environmental Protection and Climate ActionEnergy Management and Resource Conservation

Highlight ProgramsKey PerformanceIndex of indicatorsReader Feedback

Social Responsibility75Product Quality and User RightsInformation Security & Data and Intelligence-Driven DevelopmentResponsible Procurement and Supply ManagementIndustry Exchange and Value Co-CreationEmployee Growth, Health and SafetyRural Revitalization and Social Contribution

Governance Responsibility

Party Building Leadership and Thematic EducationCorporate Governance and Investor RelationsManagementRisk Identi?cation and Internal ControlFair Business Practices, Anti-Corruption and Integrity

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Message from the Secretary of the Party Committee

Gong Zhengwen

Hunan Broadcasting Film Group Co., Ltd.(Hunan Broadcasting System)Party Committee Secretary, Chairman,President, and Editor-in-ChiefMango Excellent Media Co., Ltd.Party Committee Secretary

Holding high the banner and staying true to our original aspiration,we continuously enhance our commitment to ful?lling the missionas a mainstream media.General Secretary Xi Jinping has bestowedupon public communication and culture workers in the new era a newcultural mission: to anchor the goal of building China into a leadingcountry in culture and to continually push ahead with the building ofa cultural sector with Chinese characteristics. As a Party media and astate-owned enterprise inheriting the red gene, Mango is destined tobe a value-driven media and mission-oriented group. Mangoers are agroup of people with a sense of mission and responsibility. We bear theambition of advancing the cultural sector in mind and consciously alignourselves with the strategic goal of building China into a leading countryin culture, considering the ideas of "following where the Party directs andpursuing what is paramount for the nation" as part of our very being.Under the theme of "Brightness Action for Chinese Modernization", westrive to be advocates of mainstream values and trendsetters in socialcustoms. Five of our works were awarded the Best Works Award by thePublicity Department of the CPC Central Committee. We have heededthe call of our mission, becoming a main force and a vanguard in buildinga leading country and province in culture.Through mutual support and empowerment, we actively fulfillour people-centered social responsibilities.In the modern businessenvironment, the value of a company is not only determined by pro?tsbut also by key ESG indicators. We continue to strengthen investorcon?dence by disclosing our corporate social responsibility report forsix consecutive years, establishing a positive corporate image and valuetrend in the capital markets. We empower the growth of our employeesby providing diverse career development paths. Activities such asMango Youth Talk and the 1% Creative Election allow young peopleto stand at the forefront. Moreover, we have dedicated ourselves todiversi?ed public welfare practices, such as rural revitalization, publicwelfare, education support, and ecological protection. Through theMango Public Service Platform, we have created an "Internet + PublicWelfare" ecosystem, launching a total of 105 charity projects, and wereselected as one of the "2024 Top 10 Outstanding New Media PublicService Cases in China". For us, as a Party media and a state-ownedenterprise, regardless of the scale or scope of our work, caring for ourusers, employees, and society is always a fundamental responsibilityand the cornerstone of our value.Like spring breeze and rain gently nourishing the heart, we deeplycare for the diverse emotions of the public.As a media of the people,we are committed to producing high-quality audiovisual content thatresonates with both re?ned and popular tastes. We actively respond to

social emotions and sincerely listen to the voices of the public. Workssuch as Romance in the Alley, The City of Sunlight, and Begin Againdelicately portray the ordinary people who strive in the grand era.Singer 2024 brings a fresh wave to the music variety show landscape,while Ride The Wind 2024 and Call Me By Fire S4 further promotehealthy and positive pop culture. We strive to forge a reciprocal synergybetween culture and technology, where each enhances the other.Documentaries like Admonitions to O?cials in China and Mawangdui'sImmortal Years interpret new aesthetics with new quality productiveforces and empower new ways of communication, allowing theaudience to engage in a cross-temporal and spatial dialogue throughimmersive virtual experiences. We deeply understand that the people-centered creation orientation is not only a spiritual totem deeplyembedded in every Mangoer but also the key to the Company's solidfoundation and long-term success.Expanding beyond borders and undertaking a cultural odyssey,we emphasize the global value of our external communicationfrom a multi-faceted perspective. We embrace the national missionand take the promotion of cultural exchange globally as one of ourkey development strategies. With a global vision, we have built acommunication ecosystem and actively drive the implementation ofthe "Double Growth Plan" to achieve substantial results. The Mango TVInternational App has undergone a technological upgrade, achieving271 million cumulative downloads and covering 195 countries andregions worldwide. With cultural confidence as our foundation, wehave created breakthrough content with global appeal. Iconic IPslike The Chinese Restaurant and Divas Hit the Road have set sailinternationally, introducing Eastern aesthetics and the Mango brandto global audiences. Through localized operations, we have brokencultural barriers and collaborated with local media and institutionsin countries such as Vietnam, Singapore, and Malaysia. Through the"Overseas Super Partner Program", we have fostered cross-nationalresonance as an old Chinese saying goes, "True friendship bringspeople close however far apart they may be." Our programs havereceived praise from UNESCO, world leaders, and embassies andconsulates in China.Even the highest mountain is conquered step by step.With oureyes on the future, we will remain steadfast in implementing XiJinping Thought on Culture. Driven by a strong sense of urgency andunwavering perseverance, we will press forward in high spirits and joinhands with our audience and partners to embark on the journey ofbuilding China into a leading country in culture in the new era.

As time passes and the seasons change, each day brings forth new milestones. The scroll of time has gradually unfolded to 2024. Wehave witnessed one inspiring Mango narrative after another, taking on signi?cant responsibilities with unwavering dedication.

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Over the past year, we held aloft the torch of thought, advancingmainstream communication with depth and substance. As a Party-a?liated media organization, we maintained absolute loyalty and focusedon ful?lling our new cultural mission in the new era. We gave prominenceto ideological guidance by deepening the top story project, featuring "Xi'sMoments" at the top of the homepage of Mango TV. Throughout the year,we completed 150 publicity projects and 228 special features on keytopics and narratives, strengthening mainstream ideological discourse.Remaining true to our content-driven mission, we produced high-qualitymainstream works and won 255 awards for our content across mainstreamcategories, achieving a "grand slam" of major honors, including the BestWorks Award, Flying Apsaras Award, Golden Eagle Award, Magnolia Award,and Starlight Award.Over the past year, we built a stronghold for quality content, creatingprograms that captivated audiences and stood out in the market. Weupheld fundamental principles while breaking new ground, continuallyexplored optimal models for content production and organization, andworked harder to establish a new ecosystem encompassing long, medium,and short video content. We introduced an innovative "Track Leader"mechanism and launched 160 variety shows throughout the year, maintainingour industry-leading position in effective viewership and holding five spotsamong the top ten variety shows. Mango TV drama productions like Romancein the Alley and Flourished Peony garnered acclaim. Among Douban's topten highest-rated Chinese-language dramas, three were Mango productions.We also established a Micro-Innovation Center and our 10 micro-dramas,including The Story of Suzhou, were selected by the National Radio andTelevision Administration for its "Travel with Micro-Dramas" campaign.Over the past year, we actively explored the integration of culture andtechnology, achieving tangible results through practical innovationand e?ective solutions. We spared no e?ort to respond to the imperativeof culture-technology integration. As a leading cultural enterprise inHunan Province, this is both our conscious responsibility and the onlyway to leverage our strengths in content and technology, seize strategicopportunities to empower the cultural industry with the momentumof emerging technologies, and cultivate new growth drivers for high-quality development. The Mango LLMS became one of the ?rst in China'sbroadcasting industry to be officially approved by the Office of theCentral Cyberspace Affairs Commission, laying a foundation for future AIdevelopment. This year, over 70 innovative applications from the "MangoIntelligent Agent Platform" were successfully deployed. Among them,the AI director "AIM" received recognition from the Publicity Departmentof the CPC Central Committee; and several of our projects, including theSupercomputing Power Cloud Production Platform, were selected asexemplary cases of the audiovisual system by the Ministry of Industry andInformation Technology. With technology as the brush and culture as the

ink, we wrote a new chapter in innovation, positioning ourselves as a source ofkey technologies, a cradle for groundbreaking achievements, and a gatheringplace of application scenarios in the integration of culture and technology.Over the past year, we focused on resource integration, strengtheningecosystem synergy to expand new frontiers.Building a new Mangoecosystem is not only a necessary passage toward achieving high-qualitydevelopment but also an essential choice in fulfilling our new culturalmission. Mango TV's membership reached 73.31 million, with membershiprevenue surpassing the RMB 5 billion mark for the first time. XiaomangE-Commerce achieved a compound annual growth rate (CAGR) of 125%in GMV over four years. Golden Eagle Cartoon's premium study tour brand"Super Star of Mango" engaged 120 million youths. EE-Media broughtMango's starlight to the National Stadium (Bird's Nest), Victoria Harbour,and Macao Tower. Happigo focused on the silver economy, achievingbreakthroughs in strategic transformation. The Mango ecosystem continuedto evolve with enriched o?erings. Each platform supports and complementsone another, thereby gradually forming a closed-loop ecosystem featuringstrong platform-driven traffic, full coverage of vertical platforms, andcommercial platforms as the safety net.Over the past year, we enhanced corporate governance, ensuringstandardized operations and bringing together collective momentumand strength. We continued to implement the "two unwaveringcommitments"—upholding the Party's leadership over state-ownedenterprises and improving the modern corporate governance systemwith Chinese characteristics. We enhanced scientific and standardizeddecision-making at the board level, laying a solid governance foundationfor sustainable high-quality growth. We have been consecutively recognizedby the China Association for Public Companies as an "Excellent Case of theBoard of Directors of Listed Companies". With a focus on investor-centricity,we formulated and implemented a "dual improvement" action plan toboost both quality and returns. For six consecutive years, we have receivedthe highest rating in information disclosure assessments from the ShenzhenStock Exchange. We also advanced sustainable development and graduallyintegrated ESG principles into our corporate governance system. Our e?ortsearned us an AA rating from the CSI Index in terms of our ESG performance.With the tide rising and the wind in our sails, we are poised to setforth. As the 14th Five-Year Plan draws to a close and the 15th begins to

take shape, Mango Excellent Media stands at a pivotal juncture—a year ofopportunity, transformation, and advancement in pursuing the integrationof culture and technology. We will continue to leverage the synergyof "culture + technology", decode the broadcasting DNA, innovativelyreconstruct our digital blueprint, and forge ahead as a trailblazer in culture-technology integration, writing a new chapter of high-quality developmentfor Mango in the years to come.

2024 was an extraordinary year. This year, Mangoers united under this mission, moved with determination and vigor, andstrengthened the dual engines of "content + technology", accelerating the integrated development of culture and technology. MangoExcellent Media was honored for the ?fth time as one of the "Top 30 Cultural Enterprises in China" and ranked 19th among "2024 Top100 Chinese Internet Companies by Comprehensive Strength"—the only state-controlled enterprise among the top 20.

Message from the Chairman

Cai Huaijun

Hunan Broadcasting Film Group Co., Ltd.(Hunan Broadcasting System)Deputy Secretary of the Party Committee ,General Manager, and Deputy PresidentMango Excellent Media Co., Ltd.Deputy Party Committee Secretaryand Chairman

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Annual Feature

The Mango's Practice in the

Integration of Cultureand Technology

General Secretary Xi Jinping's Four Important Instructions onthe "Integration of Culture and Technology"

We should explore effective mechanisms for the integration of culture and technology, expedite thedevelopment of new forms of cultural business, transform and upgrade traditional ones, and foster morenew growth drivers in this sector." "We should leverage digital technology to innovate cultural expressionforms and dissemination methods, enhancing the appeal, in?uence, and reach of our culture.

Efforts should be made to achieve cultural development and transformation through digitalization andinformatization by exploring e?ective mechanisms for integrating culture with science and technology, turningour strengths in cultural resources into cultural growth advantages.

The integration of culture and technology not only fosters new forms of cultural business andextends the cultural industry chain but also attracts a wealth of innovative talents. It is a sunriseindustry with a promising future.

We will refine the systems for cultural industries and markets as well as economic policies concerning thedevelopment of the cultural sector. We will explore e?ective mechanisms for integrating culture with science andtechnology and step up our e?orts to foster new forms of cultural business.

The 17th group study session of the Political Bureau of the CPC Central Committee,

October 2024General Secretary Xi Jinping during his visit to Hunan Province,

March 2024

Resolution of the Central Committee of the Communist Party of China (CPC) on FurtherDeepening Reform Comprehensively to Advance Chinese Modernization adopted at the

third plenary session of the 20th CPC Central Committee, July 2024General Secretary Xi Jinping during an inspection of Malanshan Video Cultural

and Creative Industrial Park, September 2020

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Actively Exploring a Path for Deep Integration of Culture andTechnology with Hunan Characteristics

"The Integration of Culture and Technology"—A Shared Vision at Mango

?Gong Zhengwen, The Mango's Practice in the

Integration of Culture and Technology

?Cai Huaijun, Solving a More Valuable

"Comprehensive Question"

Hunan is rolling out and refining policies and measures tosupport culture-technology integration, further optimizingindustrial, R&D, and financial ecosystems, and extensivelyattracting enterprises, talents, and cutting-edge technologicalforces committed to promoting the integration of culture andtechnology from across China and beyond to Malanshan.With these efforts, the province aims to position Malanshanas a source of key technologies, a cradle for groundbreakingachievements, and a gathering place of application scenarios inthe integration of culture and technology.

Relying on its profound cultural heritage and the vigorous wavesof technology, Hunan is concentrating efforts on key areas suchas audio-visual content and equipment, digital cultural heritage,animation and gaming, digital and intelligent publishing, fusion ofculture and tourism, and digital cultural trade. By transforming andupgrading traditional forms of cultural business in a coordinatedway and fostering and expanding new forms, the province aims tocultivate new drivers for high-quality development through deepintegration of culture and technology.

The integration of culture and technology is, at its core, aprocess of reform and innovation that requires breaking barriers,unlocking potential, and strengthening guarantees throughreform-based thinking and approaches. Hunan is advancingresearch on integration strategies and innovations in scienceand technology systems and enhancing the coordinated andinterconnected mechanisms across publicity, culture, education,science and technology, industry and information technology,?nance, and other departments to pool province-wide e?orts forthe integration of culture and technology on a broader scale.

The deep integration of culture and technology significantlyenhances cultural creativity, expression, and dissemination,forging a reciprocal synergy between technological innovationand cultural development. Hunan is committed to takingadvantage of science and technology and fully leveragingdigital technology to promote the creative transformation andinnovative development of ?ne traditional Chinese culture.

"Integrating technology and culture opens up greaterpossibilities, innovation, and space for short, medium,and long video creation, driving the emergence of moreinnovative artistic forms. In this new era, we shouldgive a satisfactory answer to the important question ofthe integration of culture and technology, which is notmerely a simple 'mathematical addition' but a morevaluable 'comprehensive question."

Strengthening the guarantee of factors to vigorously

attract and nurture high-qualitytalents and enterprises

Stepping up innovative e?orts in forms of businessand working hard to foster and develop new qualityproductive forces in the cultural sector

Deepening reform and innovation to re?nesystems and mechanisms conducive to the

integration of culture and technology

Enhancing mutual empowerment to elevatethe quality and e?ectiveness of civilizing thepeople through cultural development

If we fail to seize the immense opportunities brought byscience and technology in promoting cultural communication,we will lose our grasp on the future. We recognize that, on theone hand, the broadcasting and audiovisual industry, beyondits role in news dissemination, relies on cultural creativity tostand out and lead the way. On the other hand, the radio andtelevision industry is born from and propelled by technology,with the rise of the Internet and new media fundamentallyrooted in technological advancements. This dual nature—bothcultural and technological—is embedded in the DNA of theindustry. Therefore, we should ?rmly anchor ourselves in the"integration of culture and technology" as the guideline anddrive content, platform, and industry upgrades through newquality productive and communicative forces. This is not onlya great question presented by General Secretary Xi in this newera but also the only path to high-quality development."Shen Xiaoming, Secretary of the CPC Hunan Provincial Committee and Director of the Scienti?c and Technological Commissionunder the CPC Hunan Provincial Committee, excerpted from a signed article titled "Actively Exploring a Path for Deep Integration ofCulture and Technology with Hunan Characteristics" published on the front page of Science and Technology Daily

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The Hunan Broadcasting System has redoubled e?orts to build a mainstream new media group that integrates cultureand technology while achieving both social and economic bene?ts. Firmly anchoring ourselves in the "integration ofculture and technology" as the guideline, we have been driving content, platform, and industry upgrades through newquality productive and communicative forces.

2024 marks a decisive and critical year in Mango's journey toward the integration of culture and technology. TheCompany has thoroughly studied and understood General Secretary Xi Jinping's important speeches and instructionson cultural development during his visit to Hunan and focused on building a dual-engine model of "content +technology" by ?rmly securing the decisive edge of "culture + technology".

The integration of culture and technology has become acommon consciousness and shared vision at Mango

Mango Excellent Media is the pioneering ?agship new media enterprise in the Mango ecosystemof the Hunan Broadcasting System in practicing the integration of culture and technology

Among them, the "integrationof culture and technology" is

at the core.

OverallStrategicObjective

Three Sub-Strategies

To build a mainstream new media group that integrates culture and technologywhile achieving both social and economic bene?ts

Deep integration of culture and technologyDeep integration of traditional and new mediaDeep integration of culture and tourism

As the only state-controlled long video new media platform in the A-share market, the Company serves as an importantreform achievement of Hunan Broadcasting System in responding to the Central Government's strategy of boostingintegrated media development and has been awarded as one of the ?rst national radio and television media integrationunits by National Radio and Television Administration. Relying on Mango's integrated media ecosystem, the Company strivesto establish an ecological matrix with multi-points connected by one network by integrating key elements and resources,with the Internet video platform Mango TV at the core and the entire industrial chain control and ecological coordination asa guiding principle. Ultimately, we aim to develop ourselves as a mainstream new media group with strong guiding capacity,communication capability, and competitiveness. Our main business includes Mango TV's Internet video business, new mediainteractive entertainment content production, and content e-commerce.Actively responding to the call for culture-technology integration is not only a conscious initiative by Mango Excellent Mediaas a leading cultural enterprise in Hunan Province, but also an inevitable move to leverage its strengths in content andtechnology to seize emerging strategic opportunities brought by new technological trends to the development of the culturalindustry and to foster new drivers for high-quality development.

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Mango TV—Top 1 among State-Controlled Internet Long Video Enterprises

Xiaomang E-Commerce—The Leading Trendy Shopping Hub for Young Consumers

Mango TV, the core brand, resource and competitiveness of Hunan BroadcastingSystem, serves as the flagship of leading digital and intelligent communicationplatforms. After a decade of development, Mango TV has become one of the topthree in the long video industry and ranked ?rst among state-controlled Internetenterprises. It has been recognized multiple times as a National Cultural ExportKey Enterprise and is the ?rst long video website in China to achieve pro?tability,remaining pro?table for seven consecutive years. Currently, Mango TV is activelyimplementing its "Leap Forward Plan".

Xiaomang, a content e-commerce platform, is a strategic deployment by HunanBroadcasting System based on closed-loop IP monetization and also serves as akey link in the commercialization and monetization of the entire Mango ecosystem'sdownstream operations. The platform aims to extend the Mango industry chainand further commercialize the value of its content and brand. After four yearsof development, Xiaomang has precisely positioned itself in the youth market,showing strong platform growth. In 2024, Xiaomang continued to race ahead in thecontent e-commerce track. The annual Gross Merchandise Volume (GMV) exceededRMB 16 billion, with a four-year compound annual growth rate (CAGR) of 125%.The platform has introduced integrated innovative products such as immersiveshopping experiences, super live-streaming rooms, and digital shopping guides, andlaunched cross-platform and cross-IP collaborations such as "Mango Broadcast",with No. 1 fashion brand, traditional Chinese mecha collectibles, and IP-themedcollectible cards ranking among the top in their respective segments. "IP DerivativeYouth Innovation Lab" was established by the platform to expand into cultural andcreative derivatives and o?ine retail sectors.

Xiaomang continues to innovate business models by integrating self-developed technology platforms, original contentplacement, and long video platform membership conversion. The platform is now fully connected with Mango TV's usersystem, enabling seamless "watch-and-buy" experiences. Since launching external ?nancing, Xiaomang has gained signi?cantattention from capital markets. Investors widely believe that Xiaomang leverages the Mango ecosystem's advantages to createemotionally appealing products and services, seizing the new trend of emotion-driven consumption. Xiaomang has successfullysecured an A1-round capital increase in its external ?nancing and is now preparing for the A2 round. Subsequently, Xiaomangplans to initiate its B-round ?nancing to further integrate with the "culture + technology" strategy by leveraging rich industrialresources in the capital market, aiming to establish itself as the third major growth pillar of the Mango ecosystem and the mostcommercially valuable platform of the next decade.

In 2024, Mango TV reached 73.31 million active paid subscribers, a new record. The Mango TV International App's "DoubleGrowth Plan" also delivered remarkable results, doubling its annual downloads and overseas revenue. Mango TV continuedto solidify its leadership in variety shows, with ?agship programs following the formula of a mega-hit. According to Yunhe Data,Mango TV secured ?ve of the top ten spots in the 2024 nationwide rankings for online variety shows, including See You Again S4,Ride The Wind 2024, Who's The Murderer S9, Divas Hit The Road, and Call Me By Fire S4. Among the Top 10 most-watched TVvariety shows, Mango TV secured four positions, including Singer 2024, Hello, Saturday 2024, The Chinese Restaurant S8, andRun for Time · Duel Season. Moreover, Mango TV actively expanded the reserve of ?lm and television dramas, with TV dramainvestments gradually entering the production cycle. In Douban's 2024 rankings of the top ten highest-rated Chinese dramas,Mango TV secured three spots with Romance in the Alley, The Forerunner, and The City of Sunlight. With high-quality long videocontent, Mango TV's membership business saw both volume and revenue growth, surpassing RMB 5 billion in annual revenuefor the ?rst time, an 18% year-on-year increase.

Case

CaseA Powerful Platform: The "Decisive Factor" in High-Quality Development—Building a Super Digital and Intelligent Communication PlatformIntegrating "Long, Medium and Short Video Content"The future belongs to those who own powerful platforms. In 2024, Mango Excellent Media fully concentrated onbuilding a super digital and intelligent communication platform with powerful functions, economies of scale, dataelements, and leading technologies and establishing a platform matrix with Mango TV as its flagship, featuring amulti-faceted layout and an integration of long, medium, and short video content while balancing technologicalinnovation with commercial value. With these e?orts, Mango Excellent Media has secured a decisive edge in the high-quality development of a mainstream media group.

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Mango TV International App—"Mango Globalization 2024" Initiative

Under the "Mango Globalization 2024" initiative, the Mango TVInternational App has achieved "double growth" in both userbase and revenue. With "Mango TV" (Mango TV InternationalApp) as the main platform, Mango TV adheres to theinternational product philosophy, i.e., "local experience, globalreach". By upgrading platform technology, leveraging self-developed China-standard ultra-HD technology, and ensuringlocalized infrastructure deployment, Mango TV has undergonea comprehensive platform transformation, achieving a globalleap from traditional content export to full-scale platformglobalization.

The "Overseas Super Partner Program" has successfully completed the strategic signing of a China-Vietnam joint venture,pioneering innovative cultural dissemination initiatives. Additionally, strategic cooperation agreements have been signedwith Tourism Malaysia and the Singapore Tourism Board, fostering all-around collaboration in areas such as content co-creation, cultural and tourism development, and integration of business forms.The Mango TV International App has accumulated 271 million downloadsand supports seamless switching between 8 interface languages and 17subtitle languages. An Arabic interface is set to launch soon, expanding itsreach to 195 countries and regions worldwide. The top ?ve countries andregions with the biggest number of active users are Malaysia, Indonesia,the United States, Taiwan (China), and the Philippines. In terms of userdemographics, the platform is particularly popular among young usersglobally, with those aged 18–24 accounting for 58.7% of the user base. InOctober 2024, the Mango TV International App underwent an intelligentupgrade with the product philosophy of "global design, localizedexperience". The upgrade focused on technological innovation and userexperience optimization, introducing 3D spatial audio and Vivid picturetechnology to significantly enhance audio-visual quality. The contentsections feature a minimalist design for instant access, while the immersiveplayer operates smoothly and seamlessly, enabling global users tonavigate the platform e?ortlessly and engage with content quickly.

Case

ComprehensiveUpgrade ofMango TVInternationalApp

Enhanced home page for a more "direct" browsing experience for international users"Localized" content on the playback page to reduce barriers for non-Chinese-speaking audiences"Integrated" search library to maximize content discoverabilityCompleted a globalized transformation and upgrade of the entire core user journey of "Home –Playback – Search – Pro?le"Introduced self-developed China-standard technologies such as "Dual Vivid" ultra-HD technologyand "LingoSail" multilingual management system internationally

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Golden Eagle Cartoon—The Most In?uential Children's Media Platform in ChinaGolden Eagle Cartoon, as the most in?uential children's media platform in China, has leveragedresources in the Mango ecosystem to produce blockbuster variety shows and animatedIPs across both big and small screens and has successfully expanded into offline industrialbusiness forms such as theme parks, study tours, children's competitions, and derivatives.Golden Eagle Cartoon has developed a new multidimensional promotional model thatintegrates both online and o?ine channels, reinforces Mango Excellent Media's parent-childcontent ecosystem, and is evolving into a comprehensive parent-child complex with a fullyintegrated industry chain. The platform reaches 420 million family users, covering 106 millionchildren aged 4–14 and 216 million women aged 25 and above, making it a top-tier platformthat caters to both children and mothers.Golden Eagle Cartoon has established China's No. 1 parent-child variety show IP, Crazy Maiji, andcreated a super industrial IP program with the model of "IP + theme park + collectible cards".Additionally, the platform has produced a series of outstanding animated projects, including Maijiand His Friends, Sunny Girl No. 23, and Little Culture Guardians. Golden Eagle Cartoon also holdsexclusive ?rst-broadcast and sole-distribution rights for China's top three animated IPs, includingBoonie Bears, Pleasant Goat and Big Big Wolf, GG Bond, and Pipilu & Luxixi. With over 80% ofnationwide ?rst-run broadcasts, Golden Eagle Cartoon has set the highest record among similarplatforms and maintained its leading position as the premier broadcaster in China's televisionanimation. It has secured the top spot in CSM's nationwide provincial satellite TV and similarchannels for the same time slot across all-age viewership, demonstrating absolute big-screendominance and a forward-looking vision. In 2024, Golden Eagle Cartoon launched "Super Starof Mango", a premium study tour brand focused on high-end artistic educational research tours,reinforcing its positioning as a high-end study tour brand in the Mango ecosystem. Six study tourprograms have been developed, with the "Direct to Mango", "Tech Study Tour", and "Culture &Tourism Study Tour" series successfully launched.

Case

Happigo—Leading the Silver Economy MarketHappigo, as one of the most comprehensive media retail platforms in China, operatesacross multiple sales channels. Positioned as a "media retail and e-commerce" platform,Happigo is committed to cross-industry, cross-media, and cross-regional developmentand has grown over the past twelve years into a leading player in China's new-generationhome shopping industry. Through the Happigo App and its "Gou Xiao Er" WeChat serviceaccount, the platform enables users to shop anytime, anywhere on their mobile terminalsin an entertaining and socialized environment.In 2024, Happigo intensi?ed its focus on the "silver economy" by targeting the "active seniors" and reshaping its brand image centeredaround the health, quality of life, and daily interests of the elderly. The platform now offers 1,572 types of nutritious food, 308 typesof health food, 244 health products, and 1,717 clothing products tailored for older consumers, catering to the growing demand fordiversi?ed and high-quality consumption of the aging population. Additionally, the platform has partnered with universities for the elderly,organized community networking activities, and developed specialized travel packages, all aimed at fostering deeper interactions andconnections with elderly consumers by providing fresh consumer services, leading innovative consumption patterns, and building newconsumer confidence. Furthermore, Happigo has continued to increase efforts to develop and provide health-related SKU offerings,integrate outbound calls and private domain operations, and focus on long-term member engagement, with a signi?cant increase inthe membership repurchase rate. The platform has also actively sourced and explored new suppliers and strengthened negotiationsto improve e?ciency. With these e?orts, Happigo has continuously optimized customer experience, enhanced operational quality, andempowered business growth with technology.

Case

Mango Ecosystem Expansion Conference HeldThe Mango Ecosystem Expansion Conference brought together six major innovation platforms and introduced seven track leaders,unveiling over 300 new content projects. Subsidiaries across the ecosystem participated in forming a new Mango ecosystemthat integrates long, medium, and short video content, enhances audio-visual synergy, and enables multi-directional resource?ow. Meanwhile, a platform matrix featuring "strong platform-driven tra?c, full coverage of vertical platforms, and commercialplatforms as the safety net" has also been built. At the conference, the Company introduced an upgraded "Track Leader"mechanism for content teams. By integrating innovative products such as "story-driven advertising", "IP-based dramas and varietyshows", and "downstream monetization", the Company aims to foster richer commercial scenarios of content, more diversechannels, and more multidimensional communication.

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Advancing the Top Story and Pinned Content ProjectsMango Excellent Media has made the promotion of General SecretaryXi Jinping's thoughts and image a fundamental mission, ensuring thatthe coverage of his ideas and activities remains visible on Mango TVevery day with fresh updates. The "special section for General SecretaryXi Jinping's important reports" on Mango TV's homepage has amassedover 6.1 billion views.

During the third session of the 14th National Committee of the Chinese People's PoliticalConsultative Conference and the third session of the 14th National People's Congress (knownas the "two sessions"), a comprehensive all-media publicity matrix with Mango TV as the mainforce, following the "Brightness Action for Chinese Modernization" initiative, fully leveragedits advantages in the integration of advanced technologies and media to focus on themajor agendas of the two sessions, vividly exhibit the elegance of NPC deputies and CPPCCNational Committee members, and better tell the stories of Chinese governance and Hunan'scontributions. As part of this e?ort, the Press Center innovatively produced a main promotionalfilm for the coverage of the two sessions, "Brightness Action for Chinese Modernization",along with eight AI-powered promotional films, all widely disseminated through the wholemedia matrix in a high-frequency, concentrated manner. These promotional ?lms featured theoriginal audio excerpts from General Secretary Xi Jinping's speeches and utilized AI generationtechnologies to create a more dynamic and youthful visual presentation. By incorporatingDeepSeek, the ?lm Ne Zha, Unitree Robotics, and other elements of new quality productiveforces, the promotional ?lms intend to highlight the splendid future and transformative powerof Chinese modernization.

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Mainstream media serves as the ballast of high-quality development. As a leading mainstream media enterprise, Mango ExcellentMedia considers strengthening and expanding mainstream ideology and public opinion its primary responsibility and business,foundation, and source of value. In response to the "Brightness Action for Chinese Modernization" initiative, the Company remainscommitted to actively advancing its top story and pinned content projects, leveraging new technologies to amplify mainstream mediaoutreach, spreading ?ne traditional Chinese culture, and commemorating the 75th anniversary of the founding of the People's Republicof China through the innovative creation of premium content that seamlessly integrates social and economic bene?ts.

Mango TV also introduced an innovative and interactiveH5 experience, "The Power of Words", which, featuringinteractive engagement and visualization, creativelyemployed ?ve traditional Chinese calligraphy styles tovisually showcase the major tasks outlined in the Reporton the Work of the Government, such as boostingconsumption and technological innovation, rallyingpublic ambition for national progress. Simultaneously,a high-precision 3D-printed calligraphy modelwas specially created and displayed at the Hunanmedia hub in Beijing for the two sessions, offering a360-degree viewing experience with the support of arotating exhibition platform. This synchronized onlineand o?ine promotional matrix has e?ectively ampli?edthe reach and impact of mainstream media publicity.

Brightness Action for ChineseModernization

Special Section for Important Reports

Premium Content: The "Moat" for High-Quality Development—From Online to On-Site, Advancing the Production andDissemination of New-Quality Content

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Cultural Documentary "Admonitions to O?cials in China"Mawangdui's Immortal Years—Unearthing Cultural Treasures and Bringing Artifacts to LifeAdmonitions to O?cials in China is a cultural micro-documentary series produced by Hunan Satellite TV and Mango TVunder the guidance of the National Radio and Television Administration. The documentary explores traditional Chinesemaxims of o?cial conduct throughout the ages and traces their origins and signi?cance across seven key themes: self-cultivation, academic diligence, family governance, people-centric governance, integrity, prudence, and dedicatedgovernance. By delving into the exemplary codes of conduct embedded in traditional Chinese culture, the documentarycontributes to the promotion of a clean governance culture in the new era.

The documentary Mawangdui's Immortal Years has been highly acclaimed in a review by the Publicity Department of the CPCCentral Committee, which recognized its pioneering e?orts in revitalizing ancient artifacts through the deep integration of "culture+ technology". Following its premiere on Hunan Satellite TV and Mango TV, the documentary ranked ?rst among all non-dramaprograms airing in the same time slot across provincial satellite TV channels, as measured by CSM National Network, CSM 71Cities, huan.TV, and ky.live. With a positive rating of 99.86%, the documentary received official media recognition from ChinaMainland Media Research Co., Ltd. (CMMR), describing it as "being widely praised by netizens and attracting countless new fans".The documentary garnered over 176 million related topic views of social media, with more than 600 articles published by over300 mainstream media outlets, including People's Daily, Xinhua News Agency, and Guangming Daily. The English version of thedocumentary was released via the Mango TV International App, reaching 195 countries and regions, and was simultaneouslybroadcast on TV networks across North America, Singapore, and Malaysia. From domestic to international audiences, thedocumentary has successfully brought ancient artifacts to life and sparked widespread discussions on traditional Han cultureamong young people, presenting the magni?cent heritage of Chinese civilization through a global lens.

In terms of production techniques, Admonitions to O?cials in China takes an innovative approach by deeply integrating moderntechnology with traditional Chinese admonitions to o?cials. Combining location shooting with AI technology, the documentarydelivers an immersive experience that goes beyond textual narratives. Admonitions to Officials in China S2 pioneers theuse of AI-generated content (AIGC) and the "Dual Vivid" ultra-HD technology matrix, creating breathtaking visual effects thatseamlessly blend culture and technology in the digital realm. By leveraging the "Dual Vivid" cloud-based ultra-HD production andbroadcasting technology, the technology team signi?cantly enhanced image and audio quality. "The 'Dual Vivid' cloud-basedultra-HD production and broadcasting technology greatly reduces post-production costs associated with upgrading to ultra-HDinfrastructure, improves production efficiency, enhances the clarity and depth of visuals and sound, while creating a sense ofspatial immersion, allowing the audience to truly experience a 'cross-temporal journey'."

Through time-space intertwining and virtuality-reality combination, the documentary leads audiences onto an elevatortowards the Mawangdui Han Dynasty Tombs (the narrative subject) and the Mawangdui exhibition at the Hunan Museum(the narrative space). As the elevator ascends, the bustling world of the early Han Dynasty emerges, seeming to transcendthe barriers of time and space and intertwine with modern space while guiding the audience to the grand trajectory ofChinese civilization. With the awe of tourists and the narration of professional guides, a vivid scene of history collidingwith reality and tradition conversing with modernity unfolds before the audience.With cutting-edge CG e?ects, the documentary spectacularly recreates the breathtaking moment when the four-layeredco?n was opened. The co?n of Lady Xin Zhui, a priceless artifact traditionally con?ned to static museum displays, isalso faithfully restored with intricate and clearly visible patterns and carvings. The documentary also resurrects the grandbanquets of the Xin Zhui family and the elegant lacquerware that de?ned their re?ned lifestyle, providing an immersiveexperience of daily life and aesthetics in the Western Han Dynasty. Through these e?orts, audiences are transported backin time, witnessing ?rsthand the grandeur and prosperity of the Han Dynasty.

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Admonitions to O?cials in China

Mawangdui's Immortal Years

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New technologies have become deeply embedded in the foundational logic of content creation and dissemination,expanding the cognition boundaries of innovation and creativity while providing support for Mango Excellent Media incontinuously forging high-quality super productions and high-impact super communication driven by the integration ofculture and technology.In 2024, the Company achieved remarkable success in content and communication, with outstandingperformances across long, medium, and short video content. Representative programs emerged across various genres andcategories, yielding both high social recognition and great market bene?ts.

Singer 2024—A Triumph of Self-Developed Technology and Content Co-Creation

Singer 2024 is a triumph of self-developed technology and content co-creation. By adopting a live broadcast format, coupled with theinnovative "true live, true broadcast" concept, the show invited top-tier domestic and international vocalists and provided them witha larger creative space, delivered an unprecedented musical experience to audiences, and o?ered music lovers worldwide a morediverse and inclusive musical form. Through deep integration of culture and technology, Singer 2024 adopted a dual-screen model bycombining Hunan Satellite TV's large-screen viewing experience and Mango TV's small-screen interactive engagement, transformingviewers into active cloud-based participants. Audiences became essential co-creators in the production process, engaging in real-time discussions and reactions through immersive live streaming. As a result, Singer 2024 led to a 60% increase in average live-stream viewing duration per user. By introducing a groundbreaking innovation centered on live TV broadcasts, Singer 2024 has furtherexpanded its reach through cutting-edge audiovisual technologies on digital platforms, amplifying the social cohesion and in?uenceof live broadcasting, greatly elevating the artistic impact and expressive depth of the competition-based performance, and setting anew benchmark for the quality of music variety shows in China once again.

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international media influence with high cultural consciousness.Amidst a complex global landscape, Singer 2024 stayed true to theimportant mission that "contemporary Chinese literature and artshould look beyond China", giving full play to the vital role of literaryand artistic works in conveying modern Chinese values and notionsand reflecting the common values and pursuits of all humanity.The program resonated widely upon broadcast, achieving record-breaking viewership, online engagement, and social media buzz.It also garnered official recognition and recommendation frommultiple diplomatic and international institutions, including theDepartment of Latin American and Caribbean A?airs of the Ministryof Foreign A?airs of the People's Republic of China, the Embassy ofthe People's Republic of China in the United States of America, theEmbassy of the People's Republic of China in the Republic of Estonia,the United Nations Educational, Scienti?c and Cultural Organization(UNESCO), and the Embassy of Canada to China. Singer 2024 hasestablished itself as a widely popular annual TV sensation winningover audiences worldwide.

This feature enabled users to rank theirfavorite singers in real time through the"Nationwide Prediction" section on MangoTV, o?ering an unmatched level of immersiveparticipation in the competition.

This feature allowed Mango TV members tobecome "virtual directors", freely switchingbetween camera angles in real time. The programadopted the "1+3" screen combination mode forthe ?rst time, delivering a seamless multi-screen,immersive live-streaming experience.

This marks the debut of the immersive soundsystem in a TV music show. The use of the L-ISAsound system ensured uniform and top-tieraudio experiences across all audience seats inthe live venue. This technology also provided ahigh-quality musical experience for televisionand online viewers, allowing them to fullyappreciate the voice of each singer.

This feature ran throughout the whole season,o?ering users a unique and engaging real-time experience during critical moments ofSinger 2024, allowing audiences to witnessand celebrate moments of glory of the singerstogether with millions of viewers, and creatinga synchronized interactive experience betweenthe "physical" and "digital" worlds.

Innovative Nationwide Prediction

Cloud Director & Multi-Screen Viewing

L-ISA Sound System

Special Live-Streaming BulletComment Engine

Unique Innovative Technologies in Singer 2024

Singer 2024

Singer 2024 delivered a groundbreaking experience with livebroadcasting, an international lineup, diverse musical styles, anda transparent competition format. The season featured 13 large-scale live broadcasts, representing a comprehensive test in variouscapabilities—from broadcast control to audience interaction, fromsignal coverage to transmission, and from traditional techniques tocutting-edge AI applications. Beyond presenting audiences with high-quality music, positive values, and an engaging cultural exchangebetween China and the world, the program also infused the radioand TV industry with new vitality. Singer 2024 set a new benchmarkin variety show communication, amassing total views of 159 billionacross all online platforms and signi?cantly boosting Hunan SatelliteTV's ratings and Mango TV's online peak tra?c. It not only elevatedthe Friday night viewership across all provincial satellite TV channels,with a 10% month-over-month increase in total viewership but alsobecame a certi?ed blockbuster on Weibo and TikTok after just half aseason. On a global scale, Singer 2024 drove a 10.6 million increase innew users for the Mango TV International App, achieving over 23.17million overseas views and reaching 129 million global users. Singer2024 exempli?ed Mango's successful practice of enhancing China's

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Time Concert S4—Introducing an Interactive Product "Mango Glee Club"On Time Concert S4, ?ve generations of Super Girl contestants reunited for a grand choral performance for the ?rst time. Meanwhile,Mango TV introduced an innovative interactive product "Mango Glee Club" for music variety shows with a focus on the new concept of"creating, watching and singing together". Featuring "Singing with the Singer" and "Bullet Screen Singing with Others", the Mango GleeClub was launched alongside Time Concert S4, allowing users to immerse themselves in the choral experience and attracting hundredsof thousands of participants, with the highest single sharing rate reaching 80%.

The Mango Glee Club innovated a dual-performance mode featuring "Singingwith Him/Her" and "Singing with Others". Supported by intelligent AI-poweredsound mixing and multi-audio synchronization technology, users can beseamlessly involved in a chorus, transforming their viewing experience intoa "large-scale virtual KTV" experience. With just a tap on the screen, userscan sing alongside the guests and enjoy the fun of interactive performances.Users can also select iconic singers or classic songs from an extensive MangoIP music library, fulfilling the dream of performing on stage with their idols.The AI-powered intelligent audio technologies, such as intelligent scoringalgorithms, can intelligently separate the original vocals and accompanimentand utilize a multidimensional scoring algorithm that evaluates intonation,emotional change, and other factors for comprehensive intelligent scoring,ensuring precise control over the audience's vocal quality. The integration ofthe AI-powered sound mixing algorithm seamlessly blends choral vocals withthe accompaniment, enhancing the quality of every choral performance. Witha variety of AI audio effects, users can create their own unique vocal tones,allowing program audiences to e?ortlessly sing along with millions.

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Time Concert S4

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Ride The Wind 2024—Showcasing the Beauty of Oriental Culture and theStyle and Strength of WomenWith the theme "Beautiful China, Inspiring Aspirations", Ride The Wind 2024, an international female cultural exchange and music competitionvariety show independently produced by Mango TV, has remained committed to portraying the character and brilliance of women in the newera. Now, in its ?fth season, the show continues to highlight the spirit and strength of women through their stage presence and the growth offemale participants of all ages from around the world. The exceptional performances jointly presented by outstanding women from di?erentregions and industries and their cultural exchanges have been widely recognized by over 50 institutions and mainstream media outlets,including the National Radio and Television Administration. Notably, the stage performance of Chen Lijun, one of the participants, was praisedfor "vividly showcasing the valiant and graceful image of Chinese women". The interactions and collaborations between participants fromvarious countries in the program also received acclaim for "transcending language barriers, allowing women from different regions andprofessions to exchange cultures through cooperation, and creating a dazzling synergy". People's Daily further acknowledged that femaleparticipants of all ages from countries around the world presented diverse stage performances with di?erent styles on Ride The Wind 2024,showcasing the spirit and strength of women while promoting global cultural exchange and mutual appreciation.

The global impact of Ride The Wind 2024 was further validated, with over 1,400 reports from major global media outlets such as TheAssociated Press, CNN, and The Financial Times, describing the show as "a platform where cultures from around the world convergeand blend" and "a bridge for cultural exchange built through music". Famous French chanson singer Joyce Jonathan's participationin the program attracted widespread attention, with French Prime Minister Gabriel Attal sending a video message to congratulate her,which received 10 consecutive recommendations from the Chinese Embassy in France and the French Embassy in China. Joyce, alongwith fellow contestant Shang Wenjie, also visited the Centre Culturel de Chine à Paris with Nicolas Pillerel, Minister Counsellor of theFrench Embassy in China, where they engaged in discussions on Sino-French cultural exchange. In celebration of the 60th anniversaryof China-France diplomatic relations, Joyce and Shang performed "Let Light Meet Light", a collaborative song produced by CCTV Newsand Mango TV, showcasing the fusion of Chinese and French cultures with music as a medium. After earning a ?nalist seat on Ride TheWind 2024, Joyce's performance and experience on the show were featured on French television, with the Chinese Embassy in Franceissuing an o?cial congratulation on her victory once again.

The platform production and research team of MangoTV's Platform Technology Center, in collaborationwith Ride The Wind 2024 and other blockbustervariety shows, integrated the Cocos game engineand advanced dynamic effect technology, creatingan immersive "3D Breakthrough System" and the"Manghe" bullet screen engine. These innovationsallowed users to be fully immersed in the show, fromhomepage exploration to video viewing, fostering aninteractive experience between users and the contentand offering a visually and sensorially immersivespectacle with special e?ects.

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Call Me By Fire 2024—Breathing New Life into Music and Culture with a Burning Passion

Mango TV's all-encompassing music competition show, Call Me By Fire 2024,breathes new life into music and culture with a burning passion. Among 86performances in this season, the performance "Under the Sea" was dedicatedto raising awareness for depression patients and other vulnerable groups,and performances "Iron Armor" and "Beyond Reach" paid homage to Chineseintangible cultural heritages, lion dance and the "Guan Jiang Shou" (divinegeneral performers) folk tradition.

By exploring diverse stage formats and musical styles, Call Me By Fire 2024, through innovative adaptations, enriched theemotional expressions of music on family, love, and friendship while o?ering new observations and thinking about the worldand life. Throughout the season, the show consistently delivered high-caliber performances and heartwarming interactionsbetween contestants, sparking extensive audience attention and discussions. The program was recognized at the Weibo TV& Internet Video Summit 2024 as one of the "Outstanding Works of the Year".

Mango TV's technology team remains at the forefront of innovation, having successfully completed a full-scale upgrade of the4K ultra-HD production work?ow for Call Me By Fire 2024. With exceptional image clarity and high-?delity color rendering, theprogram combined self-developed HDR Vivid full-link technology and ultra-HD content-aware encoding technology to provideviewers with an unparalleled visual experience.

CaseIn?nity and Beyond S4—A Wave of Cantonese Music, An Echo of LoveInfinity and Beyond S4 is a music and cultural program produced under the special guidance of the Network AudiovisualDepartment and the Hong Kong, Macao and Taiwan A?airs O?ce under the National Radio and Television Administration aswell as the Department of Publicity, Culture and Sports of the Liaison O?ce of the Central People's Government in the HongKong S.A.R. This season brings a fresh perspective by focusing on the cultural characteristics of the "9+2" urban cluster in theGuangdong-Hong Kong-Macao Greater Bay Area, showcasing the rich legacy of Cantonese music and its modern evolutionthrough 114 creatively curated stage performances. By bringing veteran artists and emerging musicians together on stage,the program blends classic hits with innovative compositions, highlighting the intergenerational inheritance and innovativedevelopment of the region's musical culture. In terms of musical exchange, In?nity and Beyond S4 employed a documentary-style approach to vividly capture the cultural and humanistic landscape of the Greater Bay Area. Hong Kong singer Joey Yungpraised the show for serving as an emotional bridge between audiences in the Chinese mainland, Hong Kong, and Macao,o?ering a compelling portrayal of the "one-hour life circle" concept of integrated development in the Greater Bay Area.

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Call Me By Fire 2024

In?nity and Beyond S4

accumulatingbillion views on Weibo

17.75

billion views on TikTok

11.99

Andbillion views on Kuaishou

3.97

Throughout its broadcast, theprogram generatedtrending topics across all platforms2,494

From Hong Kong to the Greater Bay Area, In?nity and Beyond S4 acts as a cultural bridge that expresses the shared culturallineage of Guangdong, Hong Kong, and Macao through the art of music, fostering the creative transformation of traditionalChinese culture.

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Flourished Peony—Inheriting Traditional Chinese Culture with "Flowers" as the MainlineWith "?owers" as its mainline, the TV drama Flourished Peony focuses on the inheritance oftraditional Chinese culture, female growth, and patriotism. Since its premiere, FlourishedPeony has captured immense attention. With outstanding viewership, online engagement,and commercial value, the series not only led across all metrics but also garneredwidespread acclaim for the meticulous craftsmanship from its production team. Keywordssuch as "Chinese aesthetics", "exceptional production quality", and "cultural splendor ofTang Dynasty" have sparked nationwide discussion.From its debut, Flourished Peony saw a continuous rise in viewership, ranking ?rst in its timeslot across provincial satellite TV channels according to CSM average ratings. It maintainedthe highest viewership ranking positions in its time slot among provincial satellite TVchannels and online platforms many days on ky.live, secured ?rst place in the same time slotfor satellite TV drama viewership on huan.TV, and dominated the Yunhe Screen DominanceChart. The series amassed 6,743 trending topics across all platforms, with 4,212 Weibotrending topics, while its main topics on TikTok amassed 14.73 billion views, with relatedtopics exceeding 29.6 billion views. Data rankings across Dataprox, Maoyan, VLinkage,Guduo, Dengta, and Blue Eagle consistently placed the series at the top. The series alsocontributed to cultural and tourism consumption in areas such as Hunan, Heze in Shandong,and Luoyang in Henan, establishing itself as an in?uential cultural TV sensation at the startof 2025. Its in?uence has extended beyond China's borders, making it a shining emblem ofChinese culture on the global stage and o?ering international audiences a window into theallure of splendid traditional Chinese culture.

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Flourished Peony

Sunrise on The River—Lucid Waters and Lush Mountains Are Invaluable Assets

The City of Sunlight—A Youthful Tribute to the New Era on the Tibetan Plateau

Sunrise on The River, starring Huang Zhizhong, Mei Ting, and Jiang Wu, aired on HunanSatellite TV and Mango TV, depicting the e?orts of Zheng Hanjiang and his team to restore theecological environment in Qijiang City. Through multi-dimensional storytelling, the dramapresents China's exploration and practices in ecological civilization development and aims toevoke deep audience re?ections on the principle that "lucid waters and lush mountains areinvaluable assets" with scenes of everyday life and the diverse realities of the people.By innovating new ways to tell environmental stories and forging a fresh communicationmodel with the superior publicity department, Sunrise on The River received widespreadacclaim and impressive public response after broadcast. It maintained the top spot in all-dayratings among provincial satellite TV channels on CSM for multiple days, accumulated over 100trending topics across all platforms, and topped the main trending list multiple times. Within15 days of its release, the drama's main topic on short-video platforms amassed over 6 billionviews, with a single-day increase of 447 million views on TikTok alone, consistently ranking No.1 across industry charts such as TikTok, Maoyan, Yunhe, and Dataprox. The National Radio andTelevision Administration and its matrix accounts praised the drama for "e?ectively conveyingthe determination and wisdom of the Party, the state, and the people in safeguarding blueskies and clean waters". Xinhua News Agency noted that the drama's "engaging storytellingresonated deeply with audiences". Guangming Daily highlighted that "the drama seamlesslyintegrates pressing environmental issues, such as water and air pollution, into its narrative,offering an immersive audiovisual experience while raising awareness for ecologicalgovernance." China Environmental News further commended the series for "capturing acritical snapshot of China's rapid yet sustainable development process". Additional coveragefrom China Daily, Workers' Daily, China Youth Daily, and Global Times recognized the series as"a vivid portrayal of China's environmental protection e?orts in the new era".

The City of Sunlight is a key drama in the TV series exhibition and broadcasting campaignto celebrate the 75th anniversary of the founding of the People's Republic of Chinathemed "Walking with the Times, Standing with the People". The drama was producedwith the support of the National Radio and Television Administration and co-producedby the Publicity Departments of the CPC Hunan Provincial Committee and the CPC TibetAutonomous Regional Committee, along with CCTV, Hunan Broadcasting Film Group Co.,Ltd. (Hunan Broadcasting System), and Mango TV. The series follows six young individuals,led by Suolang, as they chase their dreams and realize their self-worth in Tibet, showcasingthe positive attitude towards life and values of the Tibetan people amidst the intersectionof tradition and modernity, as well as the deep bonds of unity among China's diverse ethnicgroups forged in Tibet's development.Since its broadcast, The City of Sunlight has garnered a cumulative audience of over223 million viewers. Major media outlets such as Xinhua News Agency, People's Daily,Guangming Daily, and China Daily published more than 300 articles praising its portrayal ofyouth on the Tibetan plateau and its uplifting depiction of life. The series sparked a viral trendon social media to "explore Tibet following The City of Sunlight". According to Lhasa Release,the popularity of The City of Sunlight contributed to a surge in tourism during the NationalDay holiday, with the city welcoming 1,989,100 visitors, a 7.45% year-over-year increase, andgenerating RMB 951 million in tourism revenue, a 6.73% year-over-year growth.

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Sunrise on The River

The City of Sunlight

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Romance in the Alley—Encapsulating the "Essence of the Chinese Spirit"with Vibrant Depictions of Daily Life

Mango TV's period drama Romance in the Alley embraces a documentary-style aesthetic anddepicts the heartwarming, deeply emotional everyday lives of ordinary citizens through manyreal-world scenes. As a cultural and artistic medium that ful?lls the public's spiritual and culturalneeds, TV dramas not only o?er a more nuanced and heartfelt cultural memory than historicalrecords but also establish emotional bonds among ordinary people, fostering a shared spiritualhome. Through various explorations in narrative and expression, Romance in the Alley capturesthe resonance between individuals and the times and draws a collective portrait of ordinarypeople and their lives, encapsulating the "essence of the Chinese spirit".With detailed pictures of period settings, multidimensional characters, and vibrant depictionsof daily life, Romance in the Alley achieved remarkable success in both popularity and word-of-mouth. The drama ranked No. 1 in its time slot across provincial satellite TV channels onCVB, CSM, huan.TV, and ky.live. The main topic "Romance in the Alley" on TikTok accumulatedover 15.5 billion views, making it the most-viewed main topic on TikTok among family-themedperiod dramas this year. On Mango TV, it held the top spot on the platform's drama ranking for 25consecutive days, while securing ?rst place across major authoritative charts, including Douban,Yunhe, Maoyan, VLinkage, Dataprox, and Dengta. The series achieved a Douban score of 8.2 anda Weibo score of 9.2, making it the highest-rated period drama of the year. Romance in the Alleyalso garnered support from various sectors, with in?uential accounts from culture and tourism,colleges and universities, gastronomy, law, reading, and fashion actively sharing stories from thedrama, attracting audiences from all walks of life to participate in interactions.Romance in the Alley

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Begin Again—Celebrating the 25th Anniversary of Macao's Return to China

Airing on CCTV-1, Mango TV, and Hunan Satellite TV, Begin Again weaves together a collectionof romantic or heartwarming encounter stories, showing the unique cityscape and culturalcharm of Macao through warm and fervent color aesthetics. Released in commemoration ofthe 25th anniversary of Macao's return to China, the series o?ers a vivid and realistic cinematicportrayal of the city, sparking a surge in cultural tourism, capturing the youthful spirit ofcontemporary Macao, and evoking widespread emotional resonance. As a key drama supportedby the National Radio and Television Administration, Begin Again was directed by Mango TV'scontracted ?lmmaker Li Mo, co-directed by Xu Weikuan, and led by a star-studded cast featuringZhong Chuxi, Sun Yang, and Chen Haoyu, with Han Dongjun in a special starring role.Since its premiere on December 18 during CCTV-1's primetime slot and on Mango TV, theseries has maintained the No. 1 spot on China Video Big Data (CVB)'s daily rankings ofprimetime drama for eight consecutive days and also topped the Maoyan's Urban DramaPopularity Chart. Since its debut, online searches for "Macao" across relevant platforms haveskyrocketed, with Baidu searches increasing by 112% year-over-year and WeChat searchessurging by 79 million queries. The series has been o?cially recommended by the NationalRadio and Television Administration, the Liaison O?ce of the Central People's Governmentin the Macao S.A.R., and the Macao Government Tourism Office. Local Macao media havepublished over eight feature reports acknowledging the drama's "authentic portrayal ofMacao's laid-back urban atmosphere and diverse urban appearance".

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Begin Again

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Northwest Years—A Great Tribute to Revolutionary Spirit, Empowered byComprehensive Intelligent Content Review

Northwest Years is a powerful artistic work that draws from the Party's history to vividly depict the revolutionary struggles in northwestChina. Through compelling storytelling, the TV series portrays the lofty ideals, steadfast faith, heroic sacri?ce, and unrelenting explorationof veteran proletarian revolutionaries such as Xi Zhongxun, who dedicated themselves to the Party's cause and the people's interests.From single sparks of revolution to a sweeping blaze in northwest China, these veteran revolutionaries defended the last remainingrevolutionary base areas and went on to overthrow the collapsing Kuomintang regime. Throughout this arduous journey, they remainedcommitted to the principles of seeking truth from facts and relying on the people, ultimately culminating in the founding of the People'sRepublic of China. This production serves as a stirring tribute to the revolutionary spirit and moral integrity of Chinese Communists,o?ering profound ideological strength and spiritual inspiration for advancing Chinese modernization in the present age. In addition to?lling a long-standing gap in televised depictions of the revolutionary history of northwest China.

Northwest Years

Mango Micro-Dramas

Supported by the "Network Audiovisual Program Quality Creation and Communication Project" of the National Radio andTelevision Administration, the micro-drama The Story of Suzhou focuses on Suzhou's ancient fan-making craftsmanship,contributing to the promotion of intangible cultural heritage while bolstering local cultural and tourism industries.Adopting a director-centric cinematic approach during creation, the drama highlighted the cultural tourism of Suzhou'shistoric Pingjiang Road and the inheritance of Suzhou embroidery as an intangible heritage to enhance the depth ofits storytelling and boost local cultural and tourism industries. The drama's scene settings featured the Pingjiang Roadhistorical and cultural block as its main shooting location, along with Internet popular tourist destinations, such asPanmen Scenic Area, Tang Yin's Former Residence, the Gate of the Orient, Jinji Lake, Dushu Lake, and the Suzhou Radioand Television Station Building, showcasing new perspectives, new scenes, and new looks of Suzhou that blend historicalcharm with modern vibrancy.The premium micro-drama Rival Love was jointly broadcast on Hunan Satellite TV and Mango TV's "Mango Micro-Drama"platform, injecting fresh momentum and creativity into the "high-quality production" of micro-dramas. Through TV-network collaboration, Rival Love made a powerful breakthrough with premium content, further promoting the high-quality development of the micro-drama industry and ful?lling the responsibility and mission of mainstream media.

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Building a Hub for New Interdisciplinary Talents in the Integration of Culture and Technology

China's First AI Variety Show Director "AIM"

Mango's next-generation technology professionals are rapidly growinginto a formidable force, exemplifying the Company's philosophy that"new talents keep emerging at Mango". The Company firmly believesthat young professionals are the most adept at innovation and themost skilled in leveraging cutting-edge technology. With an inclusiveworkplace and the most attractive benefits package, Mango hasestablished a comprehensive talent system encompassing "selection,training, deployment, and retention", fostering a team that takes thelead in both "creativity and technology". This ensures that both cultureand technology take center stage and that new professionals excelling atboth "content and technology" emerge and thrive.

AIM, the ?rst AI director in China, was developed based on the Mango LLMS. AIM integrates multiple directorial capabilities,including storyboarding, prop management, scriptwriting, on-camera direction, and music direction. Beyond enhancing thecreative and experimental aspects of the program, AIM is designed to align with emotional needs of human, bringing morecreativity to content creation.

The Company has consistently implemented talent innovation initiativessuch as the Mango Young Talent Program and the Qingmang Programand created platforms like "Mango Youth Talk" and "Young CEO Club"to showcase the power of young talents. The Company has alsohosted the "International Audio and Video Algorithm Competition" forfive consecutive years, attracting over 30,000 teams worldwide andrecruiting more than 100 algorithm engineers, who have become the"dream builders" and "architects" shaping the integration of cultureand technology. Currently, 80% of Mango's workforce consists ofinterdisciplinary professionals skilled in both "content and technology".Guided by the philosophy of "driving platform development throughnew technologies", Mango's technology team has won over 20prestigious technology awards and obtained more than 100 authorizedinvention patents.

AIM made its debut in the variety show Our AI Journey and participated in real-time ranking predictions for Singer 2024, achieving100% accuracy in the ?nale and being recognized as a "new species" in Chinese variety shows. The AI director "AIM" receivedo?cial commendation from the Publicity Department of the CPC Central Committee and won the third prize in the Science andTechnology Progress Award of the China Society of Motion Picture and Television Engineers. Moving forward, AIM will expand itscapabilities into program planning, intelligent casting, game design, proposal presentations, artist interviews, and storyboardscripting, aiming to provide on-site ?lming assistance while fostering broader engagement with global audiences.

Case

Case

Part of Awards and Prizes Obtained by Mango'sTechnology Team

A Group Photo of More than 700 TechnicalEngineers at Mango

AI Variety Show Director "AIM"

Innovative Technologies: The "Accelerator" for High-QualityDevelopment—Enhancing "Quality" Through "Intelligence" to Build a Strong NewTechnological FoundationMango Excellent Media remains steadfast in its commitment to technological innovation as the driving force behind deepmedia integration, aligning closely with the core principle of "culture + technology" while continuously reinforcing itstechnological foundation. By positioning interdisciplinary talents with expertise in both "content and technology" at theforefront, the Company empowers its entire value chain, including content production, distribution, and operations, toachieve comprehensive upgrades. With a strategic focus on future media competition, the Company continues to increaseits input in research and development, attract top-tier technology professionals, and provide strong support for premiumcontent creation, user experience optimization, and business model innovation.

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"Mango LLMS" Approved by the O?ce of the Central Cyberspace A?airs Commission "Malanshan Cup" International Audio and Video Algorithm CompetitionMango LLMS—The "Mango LLMS" has officially passed the approval for generative AI (large language models) of the Office ofthe Central Cyberspace Affairs Commission. Previously, Mango TV had already received algorithmic approvals from the Officeof the Central Cyberspace A?airs Commission for its deep synthesis services, personalized pushing, search ?ltering, and othertechnologies, laying a strong foundation for Mango TV's continued e?orts in all-scenario algorithm innovations and applications.Built upon broadcasting industry data, knowledge and experience in program content creation, and other special features, theMango LLMS is designed as a trustworthy, controllable vertical application large model that is easy to manage and use andis tailored for media, culture and entertainment sectors. It supports a wide range of industry applications, including programideation, content creation and generation, anthropomorphic dialogue of character, and generative content recommendations.

CaseCaseThe fifth "Malanshan Cup" International Audio and Video Algorithm Competition attracted 21,273 teams, includinginternational participants from the United States, the United Kingdom, Australia, and other countries. Competitors hailedfrom over 100 leading enterprises, including Google, Alibaba, Tencent, and Huawei, as well as over 100 top universitiessuch as Columbia University, the University of Sydney, Tsinghua University, and Peking University.

The competition featured live demonstrations of innovative AI applications and interactive experiences across multiple ?elds,making it a blockbuster event that has captured widespread attention. This year, a special AIGC Innovation Challenge focusingon the cultural heritage sector was held, aiming to prioritize digital creations and drive the protection and inheritance of culturalheritage through science and technology. Over the past five years, dozens of participants have been recruited through thecompetition, collectively ?ling 44 patents, publishing 4 academic papers, and winning ?rst and second places in 8 domestic andinternational competitions, making signi?cant contributions to the rapid evolution of the algorithmic ?eld.

"Malanshan Cup" International Audio and Video Algorithm CompetitionMango LLMS

"Shanhai Research Institute" Specializing in Video Generation

"Shanhai Research Institute"—The "Shanhai Research Institute", a newly established R&D and implementation team by MangoTV, focuses on image and video generation and understanding models. To meet the needs of practical business scenarios, theShanhai Research Institute focuses on image generation and editing, controllable video generation, and image-video structuralunderstanding, and has deeply studied the underlying algorithms for the large model of image and video generation, aiming toimprove AI-driven creation e?ciency and creating the industry's leading vertical large model of image and video generation. Ithas successfully self-developed the "AI Smart Script Selection" to increase the quantity and improve the quality of micro-dramasand double the e?ciency of script evaluations, increasing creation e?ciency by 40%. Additionally, a "Mango Parallel Universe"has been established, allowing intelligent NPCs to guide users through immersive digital environments and truly realizing a worldwhere "everyone can co-create content".

Case

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Mango TV-VisionThe Mango TV-Vision app o?cially went live on AppStore, becoming the ?rst native application in China's long video industrydesigned for Apple Vision Pro headsets. After more than six months of development and design, the app delivers a "3D-depthdesign, immersive viewing experience, ultra-HD display for exceptional visual impact, immersive spatial bullet comments,and multiple interactive features" to explore. With Mango TV-Vision, users can select popular movies using hand gestures andexperience a cutting-edge blend of 4K, HDR, high frame rate, and 3D sound ultra-HD technology, enjoying an unparalleledimmersive viewing experience.

Mango TV-Vision's launch lineup includes eight high-quality ultra-HD 4K titles, including the documentary China, the filmsThe Captain and The Sacri?ce, the dramas Royal Feast and Hunter, and variety shows like Ride The Wind 2023, The ChineseRestaurant, and Call Me By Fire. Meanwhile, Mango TV is continuously enhancing the user experience of the VR headsetby improving visual quality, reducing latency, and enhancing interactivity. Mango TV-Vision's unique immersive 3D bulletcomments presented in three-dimensional space allow users to engage in real-time interactions without obstructing the videocontent. With the "eye-tracking interaction" feature, users can simply capture the bullet comments they are interested in by"?xing their gaze" and e?ortlessly engage in interactions. Future updates will include hand gesture recognition, voice input, and3D video support, further improving user engagement and interactivity.

Case

Mango TV-Vision

The First "Malanshan Cup" Mini-Game Innovation and Entrepreneurship CompetitionCaseIn response to General Secretary Xi Jinping's directives on "integrating culture and technology", Mango TV launched the"Malanshan Cup" Mini-Game Innovation and Entrepreneurship Competition, following the success of the "Malanshan Cup"International Audio and Video Algorithm Competition. This initiative aims to expand the Company's layout for the "integrationof culture and technology" and encourage more outstanding young people to be engaged in innovation and entrepreneurship.The ?rst "Malanshan Cup" Mini-Game Innovation and Entrepreneurship Competition has been started.

The First "Malanshan Cup" Mini-Game Innovation and EntrepreneurshipCompetition

Case

Mango's Mini-Series Evacuate from the Cyber Century—Exploring theNew Form of Micro-Dramas with Virtual Production TechnologyEvacuate from the Cyber Century, the ?rst vertical screen micro-drama of virtual production (VP) produced by Mango TV andMango Theater, has o?cially started production. Evacuate from the Cyber Century is an innovative Mango mini-series with newlooks, themes, and technologies. Upholding the strategy of "culture + technology", Mango TV has incorporated virtual reality,artificial intelligence, virtual production, and other technological means into micro-drama production, thereby improvingproduction e?ciency and content creativity and ultimately achieving technical empowerment. With Evacuate from the CyberCentury as a starting point, the Virtual Reality Department and the Intelligent Algorithm Department of the Mango TV IntelligentResearch Center, together with the Shanhai Research Institute, will collaborate on further technological integration to supporthigh-quality content production.

Evacuate from the Cyber Century

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Immersive "3D Breakthrough System" and "Manghe" Bullet Screen EngineCase

By combining 3D e?ects with interactive sensing technology, the revolutionary "homepage zoom interaction", complementedby IP-customized "3D Breakthrough Effects", has delivered a deeply engaging content experience, allowing users to fullyexperience the vibrant atmosphere of Mango TV programs. The "3D Breakthrough System" has been successfully implementedin multiple S-tier variety shows, including Singer 2024 and Ride The Wind 2024. This technology has achieved an over fourfoldincrease in the promotional e?ciency of TV series and variety shows, signi?cantly boosting program in?uence and audienceviewing enthusiasm.The platform production and research team of Mango TV independently developed the "Manghe" Bullet Screen Engine,which integrated with the Cocos game engine and introduced an extensive range of dynamic e?ects, including colorful bulletcomments, multi-dimensional lighting, physical collisions, and motion trajectory alterations, embodying the innovative conceptof "an IP-customized bullet screen for a program". First applied in Ride The Wind 2024, the three IP-customized bullet screenstyles have rede?ned content-user interaction, maximizing the audience's emotional resonance during viewing. To date, thisexclusive bullet screen feature has attracted millions of users, tripling the interaction rate and reaching the top of the platform'sinteractive features ranking. The feature has signi?cantly enriched audience participation while sparking greater interest andexploration in the fusion of interaction and technology.Based on the 3D Breakthrough System and the "Manghe" Bullet Screen Engine, the platform production and research teamof Mango TV's Platform Technology Center has ?led three design patents and one invention patent, making the integration ofcreativity and technology more forward-thinking and professional. Moving forward, Mango TV will further explore Mango-stylespecial e?ects, ensuring a sustained synergy between technology and sensory experience.

"3D Breakthrough System" and "Manghe" Bullet Screen Engine

The Application of Mango's Cloud-Based Ultra-HD Production and Broadcasting PlatformCase

Leveraging cloud computing, AI, and other new technologies, Mango TV has developed a high-e?ciency, resilient, and cost-e?ective ultra-HD production solution that covers the full process and integrates o?ine proxy-based production, cloud-basedsynchronization, and intelligent transformation. This platform signi?cantly lowers the barriers to 4K ultra-HD video productionand broadcasting and overcomes the bottleneck of 4K project implementation. Meanwhile, it features high security, robust databackup mechanisms, and streamlined resource management. Compared to traditional methods, the platform has improvedproduction e?ciency by threefold, with the composite production cost only 1.3 times that of HD content, saving more thanRMB ten million yuan in ultra-HD hardware investments. This technology has been successfully applied to S-tier variety showsin 4K ultra-HD production. The "Mango TV Dual Vivid Ultra-HD Production and Broadcasting Full-Link Platform" project won the?rst prize in the 2024 Science and Technology Progress Award of the China Society of Motion Picture and Television Engineers.Additionally, the Ultra-HD transformation technology, built upon unmanned video restoration and enhancement algorithms,has achieved large-scale HD-to-UHD restoration and enhancement. It restored over 100 films and TV programs, includingBeginning of The Great Revivals, reduced post-production costs by 80%, and improved e?ciency by ?vefold for multiple native4K programs such as Ride The Wind and In?nity and Beyond.

The "Mango TV Dual Vivid Ultra-HD Production and Broadcasting Full-Link Platform" project won the ?rst prize inthe 2024 Science and Technology Progress Award of the China Society of Motion Picture and Television Engineers

The platform production and research team of Mango TV'sPlatform Technology Center, in collaboration with Singer2024, Ride The Wind 2024, and other blockbuster varietyshows, integrated the Cocos game engine and advanceddynamic effect technology, creating an immersive "3DBreakthrough System" and the "Manghe" bullet screenengine. These innovations allowed users to be fully immersedin the show, from homepage exploration to video viewing,fostering an interactive experience between users and thecontent and offering a visually and sensorially immersivespectacle with special e?ects.

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Mango TV "Cloud Director"—Redefining Live Streaming with Next-Generation Audio-Visual TechnologyMango TV has revolutionized traditional live streaming models with its innovative "Cloud Director & Multi-Screen Viewing"feature, which attracted over 10 million users within two months of launch. Debuting alongside Singer 2024, this featureenables "real-time multi-screen synchronization of main performances and behind-the-scenes reality show content". TheCloud Director has reshaped the art of live broadcasting for the industry and has been reported by People's Daily, ChinaBusiness News, and other mainstream media outlets.

The program enables audiences to simultaneouslyview both main stage performances and real-time reactions of other singers, ?lling a criticalgap in traditional live streaming of variety show.Audiences can capture the subtle expressions ofother singers in real time while enjoying musicalperformances, signi?cantly enhancing interactivityand expanding new dimensions of interestinginteractions between the singers and audiences.

National Music Variety ShowSinger 2024, Live Streaming

Meeting Reality Show

During the slow live streaming, audiences can notonly enjoy heartwarming moments with Panda butalso explore Panda's world from multiple anglessimultaneously through the multi-screen viewingmode in the livestreaming room, achieving a trulyimmersive experience. This multi-screen viewing modehas attracted participation from nearly half of the live-streaming audience, earning widespread praise for itsimmersive and pleasant viewing experience.

Slow Live Streaming of National Treasures"Panda's Live-Steaming Room", Enjoying a

360° Multi-Screen Viewing Experience

Cloud Director & Multi-Screen Viewing

Case

AI-Empowered 2024 Youth Mango Festival—Forging a New Paradigm ofIntegration of Culture and Technology

Mango TV hosted the 5th Youth Mango Festival based on a profound understanding of General Secretary Xi Jinping's instructionsduring his visit to Hunan. With a focus on the deep integration of technology and culture, the event highlighted Mango ExcellentMedia's commitment to fostering "new quality productive forces" in the cultural industry. Revolving around AI technology, thisyear's festival organized colorful activities in combination with unique IP content and in collaboration with China Mobile, includingthe "2024 Unlimited AI (Love)" Youth Mango Eve & M-Zone Mango Card Anniversary Music Gala, "2024 M-Zone Mango Card YouthParty Music Festival, and Love for Mango Tour: A Mango Travel Guide. The festival appeared on trending lists 420 times acrossmajor online platforms, with 17 instances ranking top 1. On Weibo, it trended 39 times on the main list and 82 times across bothmain and sub-lists. On TikTok, 71 videos received over 10,000 likes. Related topics amassed over 7.78 billion views across theInternet, with coverage from 18 major media outlets, including People's Daily, Guangming Daily, China Youth Daily, and XinhuaNews Agency.

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Happigo's Technological Upgrade—O?ering Automated, Intelligent Digital Employee AssistantsHappigo has strategically leveraged the Mango ecosystem to drive cloudservice costs to historic lows. By incorporating Huawei Cloud Service resourcesand restructuring its application systems to align with Huawei Cloud Serviceresources, Happigo is projected to reduce annual cloud service expensesfrom RMB 565,000 in 2023 to RMB 298,000 in the next two years through datamigration, marking a cost reduction of RMB 267,000, or 47.3%.Happigo has introduced intelligent digital employee (bot) assistants. In the private domain operation scenario, these digital employees provideautomated assistance in processing private domain tasks, such as messaging, client management, group management, and marketing noti?cationpushing. This initiative enables the centralized management of dozens of digital employees (bots) without manual intervention, freeing humanemployees from tedious work.

Case

In the 1V1 interactionscenario, the number ofmessages sent per sessionhas increased, increasing1-2 daily interactions percustomer, which helpspromote purchases.

1V1 bots have beenequipped, engaging with20,000 customers perday and sending 30,000messages daily.

Group messaging botshave been equipped,sending messages toaround 200 groups sixtimes per day, with a totalof 6,000 group messagesper day.

In the groupmanagement scenario,the daily message-sending frequency hasincreased, boosting thegroup activity rate byapproximately 3-5%.

Digital Employee Application Performance

"At Mango" Self-Developed Information System PlatformCaseMango Excellent Media has developed "At Mango", an intelligentcollaborative office management platform that integrates real-timecommunication, audio-video conferencing, document management,email, and other office collaboration suites through self-developedtechnologies, achieving integrated collaborative working at Mango. Bydeeply incorporating ?nance, HR, business, and asset management,the platform harmonizes business workflows with collaborationprocesses and makes business processes more automated andintelligent by deepening internal and external connectivity, enhancingbusiness empowerment, and upgrading product interactionexperience, thereby increasing the per employee productivity ratio.

With a microservices architecture, the platform ensures scalability, maintainability, and fault tolerance. Distributed deployment enablesload balancing and high availability, ensuring system stability and reliability. The end-to-end encryption technology e?ectively protectsuser data security, guaranteeing security and privacy during data transmission. Multi-layered security defense measures, data encryptionand backup, and other technologies help prevent data breaches or loss. The system is now available across major application markets forthe use of external enterprises, which can be applied in instant communication, remote conferencing, and customer service and support.

"At Mango" Self-Developed Information System Platform

CaseCase

Mango TV and Huawei Smart Cockpit Launching Native HarmonyOSApplication Pioneer Development PlanAI technology introduced to elevate operational e?ciency and China's AI StudyTour and Talent Center for Youth Established by Golden Eagle Cartoon

Mango TV and Huawei Smart Cockpit successfully held the signing ceremony for their cooperation on native HarmonyOS cockpit applications inChangsha. Both parties have strengthened their collaboration in the in-car audio-visual entertainment sector and officially launched the NativeHarmonyOS In-Car Operating System Application Pioneer Development Plan based on HarmonyOS NEXT. Looking ahead, Mango TV will debut a three-dimensional audio content experience in the HarmonyOS in-car system. The two parties will deeply integrate their e?orts and jointly innovate in bothtechnology and experience in the in-car audio-visual entertainment sector. At the same time, they are committed to developing native HarmonyOSapplications and will work together to strengthen the ecosystem ofnative applications for the HarmonyOS in-car system, jointly leadingthe innovative development of the smart automotive industry. We lookforward to the implementation of the collaboration results and believethat, in the near future, a brand-new and exciting in-car audio-visualjourney will be launched for users of smart cars.

By introducing AI technology and continuously optimizing equipment automation, GoldenEagle Cartoon has greatly improved the "per employee productivity ratio" of store operationsand the operational e?ciency of store projects. When designing the project "Crazy Maiji TechFantasy Escape Room", Golden Eagle Cartoon introduced technology-driven and AI-poweredescape rooms, e?ectively reducing operational costs, increasing room capacity, and boostingrevenue generation.Golden Eagle Cartoon has entered a strategic partnership with Tengen Intelligence Institute toadvance the integration of AI technology and the study tour industry. The two parties signeda cooperation agreement on this key project. Their ?rst joint project, "Super Mango AI FutureCamp", is also a ?agship technology-driven study tour product launched under "Super Star ofMango", a premium study tour platform of Golden Eagle Cartoon.Golden Eagle Cartoon conducted AIGC training sessions by organizing teenagers to visitleading tech enterprises, thereby facilitating their direct contact with cutting-edge technologiesand laying a solid foundation for the establishment of China's AI talent center for youth. Thisinitiative aims to blaze a professional trail for youth to engage with future technologies, furtherexpand a new sector for youth tech study tours, and create pioneering Mango products for techstudy tours.

Introducing AI technology byGolden Eagle Cartoon

Strategic Partnership withTengen Intelligence Institute

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"Those who understand the trend are wise; those who ride the trend succeed." Guided by Xi Jinping Thought on Socialismwith Chinese Characteristics for a New Era, we thoroughly implement the guiding principles of the 20th National Congress ofthe Communist Party of China (CPC) and the second and third plenary sessions of the 20th CPC Central Committee, Xi JinpingThought on Culture, and General Secretary Xi Jinping's important speeches and instructions during his two visits to Hunan. Firmlyanchoring ourselves in the "integration of culture and technology" as the guideline, we leverage new quality productive forces tobuild new quality communication capabilities, driving upgrades in content, platforms, and industry. On this new journey to builda large-scale state-owned cultural platform with strong communication power, influence, and competitiveness, we will makesustained e?orts to write a new chapter in Mango's high-quality development.

ESG Management

Development Strategy

ESG Ratings and Honors of the Company

The Company has set up an ESG work team under the leadership of the board of directors to build an ESG management structureand invited professional institutions to investigate the ESG status quo of the Company and its subsidiaries through ?eld visits andquestionnaire surveys, sort out their existing awareness, management, and measures, put forward corresponding improvementsuggestions, and regularly carry out relevant training. During the reporting period, the Company won the "18th Awards of the Valueof Listed Companies in China: Top 100 Chinese Listed Companies by ESG Performance" and was rated AA by CSI Index in terms ofour ESG performance.

ESG System Building

Key PerformanceThe Company wonThe "18th Awards of the Value of ListedCompanies in China: Top 100 ChineseListed Companies by ESG Performance"

Rated AA by CSI Index

A by CCXGF in terms of our

ESG performance

About Mango Excellent Media

Expectations and demandsCommunication and performance

Mango Excellent Media attaches great importance to communication and exchange with internal and external stakeholders of theCompany and has launched dialogues with stakeholders through various channels to gain a deeper understanding of the demandsand expectations of each stakeholder, seek the trust and support of all parties, and promote the continuous improvement of socialresponsibility management.

Communication with Stakeholders

Government andregulatoryauthority

Paying taxes by the lawOperating with integrity and compliancePromoting mainstream cultureIdeological and cultural work

Actively paying taxes by the lawImproving corporate governanceMainstream mediaParty-building leadership

Shareholdersand investors

Stable performance growthImproving return on investmentUnderstanding the Company’s operationsExpanding consumer groups

Improving corporate governanceSafeguarding shareholders’ rights andinterestsInvestor relations managementInformation disclosureIndustrial agglomeration upgrading

Customers /Consumers

Excellent worksProtection of rights and interestsPrivacy protectionContent complianceValue leading

Technological innovationStrengthening information securitymanagementContent and advertisement reviewUpgrade of membership bene?tsGuaranteeing user experienceMinor protection

Suppliersand partners

Compliance with business ethicsOpen and fair procurementDriving industry development

Creating long-term stable cooperationInsisting on open and transparentprocurementPromoting industry exchange andcooperation

Employees

Protection of rights and interestsProviding vocational trainingGood working environment

Compliance with relevant laws andregulationsComprehensive training systemColorful employee activitiesSystematic employee bene?ts

Communitiesand the public

Commitment to charityEmphasis on public welfare promotionPromoting gender equalityAttaching importance to environmentalprotection

Participating in volunteer activitiesProviding a public welfare platformSupporting public welfare publicityRural assistanceInclusive of womenEnvironmental protection

Stakeholders

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Mango Excellent Media actively ful?lls its social responsibility, makes an in-depth analysis of macro policy orientation and trends insustainable development at home and abroad based on social responsibility compilation guidelines, trends in corporate issues inthe media industry, stakeholder demands, and relevant plans for its social responsibility work, and clari?es its materiality issues bycollecting the demands of stakeholders through questionnaire surveys

Materiality Assessment

Materiality to Corporate Finance

Materiality to Impacts on Economy, Society and Environment

Materiality Matrix of the Company

Equal Employment

Employee Care andIncentives

Technology R&D andInnovation

Rural Revitalization

07Application of AI

Media Diversi?cation

Intellectual PropertyProtection

Compliant and LegalOperation

Building an EnvironmentalManagement System

05Digital Development

Employee Training andDevelopment

11Promoting Employment

Customer and ConsumerServices and Rights Protection

Party Building Leadership

Content Review andAdvertising Compliance

Response to NationalStrategies

Business Ethics and Anti-CorruptionProducing Low-CarbonPrograms

06Technology Ethics

Employee Communication andDemocratic Management

Driving IndustryDevelopment

Corporate Governance

Information Security andPrivacy Protection

09Minor Protection

Social ResponsibilityManagement

03Value Leading

Green O?ce

Materiality Matrix of Mango Excellent Media

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Honors of the Year

Mango Excellent Media

2024 Excellent Case of the Board of Directors of Listed Companies

China Association for PublicCompaniesRanked 19th among "2024 Top 100 Chinese InternetCompanies by Comprehensive Strength"

Internet Society of ChinaTop 30 Cultural Enterprises in China

Guangming Daily Press and

Economic Daily PressThe Company has been rated as Grade A in the annual information disclosure assessment by theGrowth Enterprise Market (GEM) of Shenzhen Stock Exchange (SZSE) for six consecutive years.

Shenzhen Stock ExchangeMango TV

The Forerunner, Meet Yourself, China S3, In?nity and Beyond 2023 and Dream Under theRice Panicle won the 17th Best Works Award

The Publicity Department of

the CPC Central CommitteeThe Forerunner and Meet Yourself won the Outstanding TV Series award at the 32ndChina TV Golden Eagle Awards; In?nity and Beyond 2023 received the Best TV Variety (Arts)Program award at the 32nd China TV Golden Eagle Awards

China Federation of Literary

and Art Circles, China

Television Artists AssociationThe Forerunner, Meet Yourself and The Long River were awarded the "Outstanding TVDrama" at the 34th Flying Apsaras Award; In?nity and Beyond 2023 and The Past Decadewere awarded the "Outstanding TV Variety Show" and the "Outstanding TV Cultural andArts Program" respectively at the 28th TV Art Starlight Award

National Radio and

Television AdministrationThe Forerunner won the Jury Prize at the Magnolia Awards; and Divas Hit The Road wonthe Best Variety Program at the Magnolia Awards

National Radio and Television

Administration, Central Radio

and Television Station and

Shanghai Municipal People's

GovernmentRide The Wind 2024 was awarded the Excellent Online Variety Show in the SelectionCampaign for Outstanding Internet Audiovisual Works (Second Quarter); The Warrior, WeShall Meet Again and Hard to Find were awarded the Outstanding Online Micro-Drama;Painting a New Era was awarded the Outstanding Short Video; and Warm China: Storiesof Urban Public Service was awarded the Outstanding Online Public Service Short Film

National Radio and

Television AdministrationIn?nity and Beyond 2023, Divas Hit The Road and A Guide to the Good Life were awardedthe "2023 Annual Innovation and Excellence Program in Radio and Television"

National Radio and

Television AdministrationThe 2025 Hunan Satellite TV and Mango TV Spring Festival Gala (variety gala), In?nity andBeyond S4 and Gold Rush 2025 (variety programs), Admonitions to O?cials in China S2(documentary), Little Culture Guardians (animated series), as well as Begin Again andFlourished Peony (TV dramas) were awarded the Outstanding TV Program for the 2025 NewYear and Spring Festival by the National Radio and Television Administration

National Radio and

Television Administration

IssuerName of Honor

IssuerName of Honor

Mango TV was awarded as an "Annual Online Platform" at the 30th Chinese DocumentaryFestival

China Television ArtistsAssociationThe Forerunner, Divas Hit The Road, When Marx Met Confucius and New Great Changes inthe Countryside were awarded the "Online Audio-Visual Work Spreading Positive Energy"in the 2nd Collection and Broadcasting Exhibition Campaign for Top Ten Online WorksSpreading Positive Energy in Five Categories; and Amid Lucid Water and Lush Mount wasawarded the "Online Special Column Spreading Positive Energy"

O?ce of the CyberspaceA?airs Commission of theCPC Hunan ProvincialCommitteeThe 2023-2024 Hunan Satellite TV and Mango TV New Year's Eve Gala won the BestGeneral Entertainment Programme at the Asian Academy Creative Awards (AAA)

Infocomm MediaDevelopment Authority(IMDA) and Singapore MediaFestivalA Guide to Answering Life's Big Questions won the Gold Prize of the Public ServiceAdvertisement Grand Prix 2024; and My "Clumsy" Mom and When You Were Young won theSilver Prize

China AdvertisingAssociation

IssuerName of Honor

Golden Eagle Cartoon

General Yang was shortlisted for the "Outstanding TV Animation Program" categoryat the TV Art Starlight Award

National Radio andTelevision AdministrationCartoon Little Culture Guardians

National Radio andTelevision AdministrationGolden Eagle Cartoon was recognized as an Outstanding Broadcasting Agency

National Radio andTelevision AdministrationGeneral Yang (Part 2) was awarded the "2023 Outstanding Domestic TV Animation"

National Radio andTelevision AdministrationThree-Child Family S2, a marketing collaboration case between Yeeper and GoldenEagle Cartoon, won the "Outstanding Case Award" at the 3rd National Radio andTelevision Integrated Media Marketing Innovation Competition; and Find YourMusic Buddy, a marketing collaboration case between Readboy and Golden EagleCartoon, won the "Silver Case Award" at the same competition

China AdvertisingAssociation"Know the Risks, Avoid the Dangers – Safe Journey for Children" and "RefreshingWords for Grown-ups" won the Bronze Award and Outstanding Work Awardof the Public Service Advertisement Grand Prix respectively at the 31st ChinaInternational Advertising Festival

China AdvertisingAssociationThree-Child Family S2 won the Best Children's Programme at the Asian AcademyCreative Awards (AAA)

Infocomm MediaDevelopment Authority(IMDA) and Singapore MediaFestival

IssuerName of Honor

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EE-Media

2024 Hua Chenyu Mars Concert won the Platinum Award,the highest honor of the American Good Design

International Award Association

IssuerName of Honor

Happigo

The Happigo Shopping Channel was recognized as an"Advanced Group for Supporting Rural Revitalization"

China Home Shopping AllianceHappigo was awarded as an Outstanding Volunteer Team inthe "Following Lei Feng Road" Hiking Activity Involving TenThousand Lei Feng Volunteers

Office of Hunan Provincial Commission for

Guiding Cultural and Ethical Progress, CYLC

Changsha Municipal Committee, etc.

Xiaomang E-Commerce

A Journey for No. 1 S2 was named an Outstanding Programat the 16th China Tourism TV Week held in Yangzhou

China Television Artists AssociationA Journey for No. 1 S2 won the Best Branded Programmeat the Asian Academy Creative Awards (AAA) in 2024

Infocomm Media Development Authority

(IMDA) and Singapore Media FestivalXiaomang E-Commerce was recognized as a "Radio andTelevision Media Integration Pioneer Unit in Hunan Province"

Hunan Radio and Television Administration

A Journey for No. 1 S2 won Second Prize at the 9th HunanOnline Original Audio-Visual Program Competition

Hunan Radio and Television Administration,

O?ce of the Cyberspace A?airs Commission

of the CPC Hunan Provincial Committee,

Committee for Work Related to O?ces Directly

Under the CPC Hunan Provincial Committee,

Department of Education of Hunan Province,

CYLC Hunan Provincial Committee, and Hunan

Broadcasting SystemXiaomang E-Commerce was named a 2024 GazelleEnterprise of Changsha

Changsha Municipal Development and

Reform CommissionXiaomang E-Commerce was selected as a 2024 Innovationand Entrepreneurship Project for Job Creation in Changsha

Changsha Municipal Human Resources and

Social Security BureauXiaomang E-Commerce received the 2023 EnterpriseGrowth Award

Administrative Committee of the Malanshan

Video Cultural and Creative Industrial ParkXiaomang E-Commerce received the 2023 Kaifu DistrictHigh-Quality Development Contribution Award

CPC Kaifu District Committee and the People's

Government of Kaifu District, Changsha

IssuerName of HonorIssuerName of Honor

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PrefaceAppendixSocial ResponsibilityGovernance ResponsibilityEnvironmental ResponsibilityMango Excellent Media Co., Ltd.｜2024 ESG & CSR Report

Governance Responsibility

Leveraging the advantages of the Party leadership and corporate governance as a state-ownedenterprise, Mango Excellent Media continued to advance rigorous corporate governance and goodbusiness ethics in strict accordance with laws and regulations and the requirements of regulatoryauthorities. Our excellent governance and standardized operation have been recognized byregulatory authorities, and we were awarded the "2024 Excellent Case of the Board of Directors ofListed Companies" by the China Association for Public Companies. With zero errors in informationdisclosure, we have been rated as Grade A (the highest grade) in the annual information disclosureassessment by the Growth Enterprise Market (GEM) of Shenzhen Stock Exchange (SZSE) for sixconsecutive years. We successfully held the national final of Shareholders Coming 2024, with thecumulative viewership of Mango TV Investor Education Channel exceeding 650 million.

Mango Excellent Media takes an active role in undertaking its governance responsibility andcontinuously refines its corporate governance framework to ensure the efficient operation of thegovernance structure. Under the leadership of Party building e?orts, the Company proactively carriesout thematic education to deeply integrate Party conduct with corporate culture. Through a well-established governance mechanism involving the General Meeting of Shareholders, the Board ofDirectors and the Board of Supervisors, along with a robust investor relations management system,the Company has established transparent and e?cient communication channels. This guaranteesshareholders and investors' rights to information and participation. Mango Excellent Media prioritizesthe refined management of risk identification and internal controls, ensuring stable businessoperations and manageable risks. Meanwhile, the Company upholds fair business practices, adheresstrictly to business ethics, and strengthens anti-corruption and integrity efforts. By maintaining agood corporate image and ful?lling its social responsibilities, Mango Excellent Media is committed todriving high-quality development in an all-round way and taking on its social mission and duties as amainstream new media group.Our ActionsParty Building Leadershipand Thematic Education

Corporate Governance andInvestor Relations ManagementRisk Identi?cation and Internal ControlFair Business Practices, Anti-

Corruption and Integrity

Relevant SDGs

Our Concept

Our Achievements

Mango Excellent Media consistently upholds Party building leadership and furthers the efforts to improve Party conduct andintegrity by deeply integrating Party building with corporate culture. The Company urges all employees to earnestly study politicaltheories through thematic education activities to hone their Party spirit. This endeavor ensures that the Company maintains acorrect political orientation and shoulders due social responsibilities while pursuing rapid expansion.

Building Leadership and Thematic Education

In line with the guiding principles of the 20th National Congress of the Communist Party of China, Mango Excellent Media fosters synergyamong its four platforms to drive coordinated development. Under the leadership of the Party Committee, Mango Excellent Media activelypromotes the deep integration of Party building with business development with a focus on the strategic goal of "integrating culture andtechnology while achieving both social and economic bene?ts". The Company has formulated management systems such as the List ofMain Responsibilities on Grassroots Party Building Implemented by the Party Committee of Mango Excellent Media Co., Ltd. and the WorkPlan on Implementing the Main Responsibilities of Full and Strict Governance over the Party by the Party Committee of Mango ExcellentMedia Co., Ltd., with a view to strengthening the "comprehensive Party building" mechanism through e?cient coordination and multiplemeasures. Furthermore, the Company has made greater e?orts to build a contingent of competent ideological workers and encouragebusiness backbone employees to join the Party, endeavoring to ensure high-quality development with high-quality Party building.

Party Building Leadership

Key PerformanceDuring the reporting period

Bringing the total numberof Party members to

accounting1,141

The PartyCommittee heldsessions

To strictly adhere to the rules of procedure and decision-making procedures for Party organizations in state-ownedenterprises, including the "Three Majors and One Large" collective decision-making system (i.e., major decisions,major personnel appointments, major project arrangements, and large capital operations) and the "Three Nos andOne Last" system (i.e., the principal leader does not directly oversee personnel, finance, or engineering projects,and speaks last in collective discussions). The political responsibilities of the Party organization for setting the rightdirection, keeping in mind the big picture, and ensuring the implementation of Party policies and principles havebeen fully implemented.

The Company vigorously presses ahead with the deep integration of Party building with corporate governance by implementinga cross-appointment mechanism between Party Committee and Board members, as well as between primary-level Partyorganizations and administrative bodies. This strengthens the leading role of Party organizations in corporate governance. Bycontinuously reinforcing grassroots Party building, the Company has established a network of strong Party branches with robustpolitical functions, competent leadership, dedicated Party members, and e?ective performance, ensuring that Party organizationssigni?cantly contribute to corporate decision-making and operations.

Key PerformanceDuring the reporting period

Party branches under its jurisdictionhave implemented the cross-appointmentmechanism between Party organizations andadministrative bodies. The Second ProductTechnology Party Branch of Mango TV wasrecognized as a strong Party branch with robustpolitical functions, competent leadership

dedicated Party members,and e?ective performance bythe Working Committee ofOrganizations Directly underthe CPC Hunan ProvincialCommittee.

The Company established

temporary Party branches

general Party branches

All

Party committees

And

Forof the workforce

%The Companyrecruited

probationary

Party members

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Mango Excellent Media remains committed to prioritizing the study of Xi Jinping Thought on Socialism with Chinese Characteristicsfor a New Era as its primary political task. Through the "?rst issue" system, the Company focuses on political advancement andinstitutionalizes thematic education on an ongoing basis in the Party Committee's central group of theoretical study. Throughthese initiatives, we strive to acquire a deeper understanding of the decisive signi?cance of the establishment of both Comrade XiJinping's core position on the Party Central Committee and in the Party as a whole and the guiding role of Xi Jinping Thought onSocialism with Chinese Characteristics for a New Era, take a more clear-cut political stance, and improve our capacity for politicaljudgment, thinking, and implementation.

Thematic Education

Key PerformanceDuring the reporting periodThe Company conducted

centralized

discussions

And

collective study sessions

Mango TV put "Xi's Moments" at the top of its home page, with the special section forGeneral Secretary Xi Jinping's important reports being viewed more thanbillion times

6.1

And received over

An article titled "Shouldering the New Cultural Mission in the New Era and Contributing Hunan Broadcasting System'sStrength to Building China into a Leading Country in Culture" was published in Issue 9 of Party Building magazine in2024. The article elaborates on how Mango Excellent Media of Hunan Broadcasting System, under the guidance of Partybuilding, has driven the Company's high-quality development and scored fruitful practices and achievements in thisregard. It highlights the Company's firm cultural confidence and thorough implementation of Xi Jinping Thought onCulture—with theoretical and political education at its core—to promote the deep integration of culture and technologyand accelerate content creation and industrial layout. Through robust anti-corruption efforts and innovative Partybuilding practices, the Company has embraced its mission bestowed by the new era, deepened the fusion of culture andtechnology under the leadership of Party building e?orts, and promoted high-quality industrial development, therebycontributing to building China into a leading country in culture. Continuous e?orts in improving Party conduct, buildingintegrity, and integrating Party building with business development at Mango Excellent Media have yielded signi?cantdemonstration e?ects in the industry, further manifesting the profound impact of Party building on corporate governanceand social responsibility.

An article titled "Shouldering the New Cultural Mission in the New Era andContributing Hunan Broadcasting System's Strength to Building China into aLeading Country in Culture" was published in the Party Building magazine

Case

Building China into a Leading Country in Culture under the Leadershipof Party Building E?orts

"?rst issue" study sessionson Party discipline education.

national-level commendations from

the Publicity Department of the CPC CentralCommittee, the National Radio and TelevisionAdministration, and other authorities.

The Company producedout of 15 major projects under

the "Brightness Action for ChineseModernization" creation initiative

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Holding the "Memory and Legacy" Lei Feng Spirit LectureCase

"Memory and Legacy" Lei Feng Spirit Lecture

Strictly Upholding Party Disciplinary Boundaries through Group Study

In May 2024, the Party Committee of the Company held their fifthcollective learning session of the year, including a dedicated group studysession at the Party discipline education workshop. Participants engagedin an in-depth study of General Secretary Xi Jinping's key discourseson tightening Party discipline and conducted a focused reading of theRegulations on Disciplinary Actions of the Communist Party of China.During the session, the Deputy Secretary of the Party Committeedelivered a lecture titled "Safeguarding Mango Excellent Media's Steadyand Long-Term Growth with Strict Discipline", highlighting the criticalrole of discipline in ensuring the high-quality development of MangoExcellent Media's business. The lecture also outlined three key measuresto enhance discipline education and awareness. Over 90 people,including senior executives, department heads, and unit leaders fromthe above two platforms, attended the session. Participating leadersshared personal insights, emphasizing the importance of strengtheningself-discipline through Party discipline studies, urging Party members tostrictly adhere to disciplinary boundaries, and ensuring the Company'ssteady and sustainable development.

Case

Education Workshop's Group Study

CaseCaseCarrying Forward Lei Feng Spirit—Youth Volunteers Participating in the"Following Lei Feng Road" Hiking Activity

Discipline Education Conference for Hosts, Artists, and Producers toStrengthen Discipline Education and Accountability

In March 2024, Mango Excellent Media jointly hosted aLei Feng spirit lecture themed "Memory and Legacy".The event featured Feng Jian, a close friend of Lei Feng,as the keynote speaker. The lecture aimed to inspireParty members to embody Lei Feng's sel?ess dedicationand wholehearted service to the people. Feng Jianshared personal anecdotes of Lei Feng, re?ecting on LeiFeng's noble ideals and steadfast determination whileemphasizing the long-lasting impact of Lei Feng's spiriton both personal development and social progress.Attendees found the session deeply inspiring andcommitted to upholding and carrying forward Lei Fengspirit, dedicating themselves to their respective roles,and striving to be "bolts on a machine" that contributetheir e?orts to society in the new era.

In March 2024, youth volunteers from Mango ExcellentMedia completed a 22-kilometer hiking activity themed"Following Lei Feng Road" to honor Lei Feng's enduringlegacy. This activity symbolized Mango Excellent Media'sdedication to embracing challenges and maintainingperseverance and exemplified Mango Excellent Media'sunderstanding of and commitment to Lei Feng spirit.People at Mango Excellent Media consistently uphold"embracing their profession with dedication" as theirwork ethic, striving to be a steadfast and resilient forcein society. Along the journey, volunteers motivated eachother with unwavering determination, embodying thepower of unity and perseverance, while showcasingfearless resolve and relentless efforts. This activity notonly strengthened team cohesion but also provided anopportunity for reflection and exchange for employees.Through overcoming personal limits, participants gaineda profound appreciation for the timeless in?uence of LeiFeng spirit.

In July 2024, Mango Excellent Media convened a Discipline Education Conference for hosts, artists, and producers. The conferenceaimed to deepen understanding and implementation of Party discipline and regulations, with a strong focus on the theme oflearning, understanding, and adhering to discipline, and underscored the responsibility of Mango Excellent Media in fostering

Mango Excellent Media volunteers participating in the"Following Lei Feng Road" Hiking Activity

Holding of the Discipline Education Conference forHosts, Artists, and Producers

a strong sense of discipline awareness as a Partymedia and a state-owned enterprise. Chaired by PartyCommittee leaders, the conference invited a disciplineexpert to provide an in-depth interpretation of theRegulations on Disciplinary Actions of the CommunistParty of China, analyzing key aspects such as politicaldiscipline and integrity discipline. Through casestudies, attendees gained a profound understandingof disciplinary requirements and committed toconscientiously observing discipline, upholdingethical standards, and safeguarding the platform'sreputation. Beyond raising the self-disciplineconsciousness of all hosts, artists, and producers,the conference reaffirmed the social responsibilitiesof public figures, urging all employees to integratediscipline into their daily work and contribute to thehigh-quality development of Mango Excellent Media'sfour platforms.

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Mango Excellent Media has continuously optimized its corporate governance structure in response to changes in the externalenvironment and the Company's operating conditions. The Company has strengthened the governance practices of the GeneralMeeting of Shareholders, the Board of Directors and the Board of Supervisors and ensured transparent and standardizedinformation disclosure. Furthermore, the Company has established a solid foundation for legal compliance, safeguarded thelegitimate rights and interests of all investors, and continuously improved

Corporate Governance and Investor Relations Management

In strict adherence to the requirements of the Company Law of the People's Republic of China, along with other relevant laws,regulations, and normative documents, the Company has established a corporate governance structure consisting of "fourcommittees and one management", with the Board of Supervisors, the Board of Directors, and the Party Committee as thehighest governing bodies and the General Meeting of Shareholders held regularly. Functional committees including the StrategyCommittee, the Remuneration and Appraisal Committee, the Nomination Committee, and the Audit Committee operate under theBoard of Directors. This governance structure ensures scienti?c decision-making and e?cient governance.

The Company places great emphasis on the standardization and institutionalization of corporate governance and has developed acomprehensive governance system. This includes a series of foundational procedures such as the Articles of Association, the Rulesof Procedure for the General Meeting of Shareholders, the Rules of Procedure for the Board of Directors, the Rules of Procedure forthe Board of Supervisors, and the Working System for Independent Directors. Each functional department operates with clearlyde?ned responsibilities and collaborates closely to ensure the e?ectiveness and scienti?c nature of the governance structure. Dueto its professional, independent, and diverse nature, the Board of Directors provides strong support for the Company's decision-making, e?ectively protecting the interests of shareholders and promoting the sustainable development of the Company.

Company Governance Structure

Corporate Governance

Key Performance

During the reporting period, the Company held

Discipline Inspection Committee

O?ce of the Board of Directors

Party CommitteeBoard of Directors

Audit Department

Specialized Institutions

Remuneration andAppraisal Committee

AuditCommitteeStrategyCommitteeNominationCommittee

Party Committee & General Manager Office(Administration & Personnel Department)

Finance DepartmentPublicity Management Department

Legal Department

General Department of the Party and the Masses

Discipline Inspection and Supervision DepartmentO?ce of the General ManagerEditorial Committee

Organizational Structure of the Company

HappigoGolden Eagle CartoonXiaomang E-CommerceHappy SunshineEE-Media

General Meeting

of ShareholdersWith

major

resolutions approved

meetings of the

Board of DirectorsWith

major

resolutions approved

meetings of the

Board of SupervisorsWith

major

resolutions approved

special meetings

of independent directorsWith

major

resolutions approved

Board of Supervisors

Mango Excellent Media Co., Ltd.

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In strict compliance with laws and regulations of the People's Republic of China including the Company Law, the Securities Law,and the Code of Corporate Governance for Listed Companies, as well as normative documents, the Company has structured itsBoard of Directors to enhance governance across multiple dimensions, including diversity, independence, audit supervision,remuneration supervision, nomination supervision, strategy supervision, and sustainable development.The Company fosters a diverse Board of Directors by integrating directors from varied backgrounds and expertise, ensuring abroad range of perspectives and unique insights. This enhances corporate governance, optimizes decision-making quality, andstrengthens the Company's adaptability to internal and external changes. Mango Excellent Media places a high value on diversity inthe development of its Board of Directors. Through reasonable sta?ng in terms of gender, age, professional expertise, and industryexperience, the Company continually advances Board diversity, equipping it to navigate complex market dynamics and reinforcingits long-term and sustainable competitive edge.

The Company strictly adheres to the Articles of Association, the Rules of Procedure for the General Meeting of Shareholders, and otherrelevant regulations, ensuring standardized convening, holding, and deliberation of these meetings. To guarantee the legitimacy ofthe General Meeting of Shareholders, legal counsels are engaged to provide legal opinions, ensuring that all shareholders, particularlyminority shareholders, enjoy equal rights. Through this process, the rights of shareholders to information, participation, and voting are fullyguaranteed, enabling them to exercise their legal rights e?ectively and take an active part in key corporate decisions.

General Meeting of Shareholders

Board of Directors

Diversity

Information Disclosure

Annual General Meeting of ShareholdersThe First Extraordinary General Meeting of Shareholders

Board Members of Mango Excellent Media

ChairmanCai HuaijunMale48Strategic managementIndependent directorDing WenhuaMale69Information technologyIndependent directorXiao XingFemale54Financial managementXiao XingLiu YuhuiMale55Macro economyNon-independent directorYang YunMale52Financial managementNon-independent directorSong ZichaoMale56Cultural mediaNon-independent directorLiang DepingMale46Strategic managementNon-independent directorShen WenhaiMale54Mobile communicationNon-independent directorPeng JianMale53Strategic investment

Industry ExperienceAgeGenderNameType

Key Performance

During the reporting period

The Company has been rated as Grade A in the annual information disclosureassessment by the Growth Enterprise Market (GEM) of Shenzhen Stock Exchange(SZSE) for six consecutive years. The Company also won the "Most ValuableInvestment Award" as one of the Most In?uential Enterprises of the Year at the 7thCLS Investment Summit of 2024. Furthermore, the Board Secretary was honoredas an Outstanding Investor Relations Example by the Chinese Securities Journal inthe "2024 Excellent Case of High-Quality Development of Listed Companies".

The Company disclosed

announcements

submitted

regulatory ?lings to the stock

exchange, and achieved zero errors in informationdisclosure, with no announcement correction,supplementary announcement, or supplementary ?ling.

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The independence of the Board of Directors ensures that decision-making remains freefrom undue in?uence by any single interest group, safeguarding the Company's overallinterests and shareholders' rights. During the year, the Company revised the WorkingSystem for Independent Directors and completed the by-election of independentdirectors, clarifying their responsibilities and ways to perform their duties and ensuringtheir independence. Notably, a renowned academician with a technological backgroundwas invited to serve as an independent director of Mango Excellent Media, furtherpromoting the integration of culture and technology.

The Board of Directors has established four specialized committees, each responsible for speci?c functions, including the StrategyCommittee, the Remuneration and Appraisal Committee, the Nomination Committee, and the Audit Committee. These committeesleverage their professional competence and experience to provide informed decision-making support for the Board of Directors,ensuring a scienti?c and well-founded decision-making process.The Board of Supervisors consists of three supervisors, including one employee supervisor. In accordance with the Articles ofAssociation, the Rules of Procedure for the Board of Supervisors, and other applicable regulations, supervisors diligently ful?lltheir responsibilities for overseeing the Company's ?nancial position, related transactions, periodic reports, and the legality andcompliance of directors and senior executives' performance. They actively perform their functions of supervision and inspectionand make earnest e?orts to safeguard the legitimate rights and interests of the Company's shareholder

Independence

Professionalism

Board of Supervisors

During the reporting periodThe Board of Directors comprisedmembers

Includingindependent directors.

Key Performance

The Company continually enhances its information disclosure system oriented by investor demand, ensuring the provision oftrue, accurate, complete, and timely information to facilitate informed investment decisions made by investors. In alignment withthe regulatory principle of the China Securities Regulatory Commission (CSRC) to "take information disclosure as the core", theCompany fulfills the obligation of information disclosure according to the Administrative Measures for Information Disclosureof Listed Companies, the Articles of Association, and other relevant regulations to uphold transparency and effectiveness ininformation disclosure. In addition to traditional announcements, the Company has innovated its disclosure approaches bypublishing English versions of the ESG & CSR Report and the Annual Report. This expands investor reach, enhances global investorawareness of the Company, and has earned high recognition from regulatory authorities.

Investor Relations Management

The Company places great importance on investor communication by continuously re?ning its transparent and e?cient communicationchannels. This year, the Company strengthened its collaboration with brokerage research teams, particularly leading institutions, andreleased multiple research reports recommending the Company. To maintain proactive engagement with key investors, the Companyorganized diverse research activities by adopting a "going out and bringing in" approach to sustain close relationships with significantshareholders and ensure stable investment expectations.To better inform investors about corporate developments, Mango Excellent Media actively responded to the concerns of small andmedium investors via interactive platforms, investor hotlines, and other channels to ensure open and transparent information provision.The Company also organized multiple investor relations events, which provided investors with deeper insights into corporate business,development strategy, and cultural initiatives, and strengthened investors' con?dence in the Company's value.

Investor Relations Communication

Online Investor Reception Day—Enhancing Communication and InteractionTo further strengthen interactions and exchanges with investors, the Company participated in the "2024 Online InvestorReception Day for Hunan-listed Companies", an event organized by the Hunan Association for Public Companies under theguidance of the Hunan Securities Regulatory Bureau. The event was conducted via an online format, allowing investors toengage in real-time interactions with the Company's senior management through multiple digital channels, including thePanorama Roadshow Platform, WeChat o?cial accounts, and mobile apps. Throughout the event, the Company provideddetailed responses to investor inquiries concerning its business performance, corporate governance, and developmentstrategies, while actively addressing market concerns about its future direction. This event o?ered an e?cient and transparentcommunication platform between the Company and investors, further strengthening transparency in the corporategovernance structure, boosting market con?dence, and fostering a more dynamic and e?ective investor relationship.

Case

2024 Online Investor Reception Day

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The Company continues to enhance the refined management of the Mango TV Investor Education Channel, broadening the influenceand reach in investor education and protection. As the ?rst new media investor education base in China, the Mango New Media InvestorEducation Base has pioneered innovative approaches in new media, o?ering a fresh perspective on investor education.A rigorous three-tier review mechanism has been in place to ensure that all programs released on the Mango TV Investor Education Channelundergo tripartite orientation veri?cation and content review. This guarantees the accuracy and timeliness of investor education content,equipping investors with professional, accurate investment knowledge and risk prevention skills while contributing to fostering a soundcapital market environment. These e?orts further cement Mango TV Investor Education Channel's leading position in investor education.

Investor Education Promotion

Key Performance

During the reporting period

In total, the Mango TV InvestorEducation Channel released

investor education programs

With a total cumulativeviewership surpassing

million

Accumulating

million views

The Mango TV Investor Education Channel actively participated in key national investor education campaigns,including the "Financial Education Promotion Month", "May 15 National Investor Protection Awareness Day", and"March 15 Financial Consumer Rights Protection Education and Publicity Activity". As part of these initiatives, thechannel launched the "Prevention against Fraud and Illegality" themed content series, produced a special program"Guarding Your Finances, Protecting Your Family", and also co-hosted the national ?nal of Shareholders Coming.

Mango TV Investor Education Channel

Case

Mango Excellent Media's Investment Promotion Conferences AttractingBroad Engagement with InvestorsTo deepen engagement with investors and industry partners, the Company hosted its Spring and Autumn InvestmentPromotion Conferences. A wide range of investors were invited to experience the unique appeal of the Mango ecosystemup close. The event showcased the Company's integrated achievements and introduced a diverse lineup of variety shows,drama series, and commercially customized content. A key highlight of the event was the debut of a variety show directedindependently by AI, "The 1% Rule of AIM", which underscored the deep integration of culture and technology, and enhancedthe brand's diversi?cation and global development potential. The conference also emphasized the cross-platform integrationof Mango ecosystem. By demonstrating innovations in TV series, variety shows, and emerging e-commerce sectors, theconference further enhanced trust among and cooperation with investors and partners, advanced the Company's explorationof culture-technology integration, and highlighted its industry-leading ecosystem and unique commercial value.

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Shareholders Coming 2024By 2024, the Company has partnered with the China Securities Investor Services Center to host the national finals ofShareholders Coming for four consecutive years, earning high praise from the CSRC and Investor Protection Bureau.The Company played a central role in the event's planning, production, and promotion, leveraging the strengths of bothnew and traditional media to signi?cantly expand and deepen investor education in the capital market. The ?nals werebroadcast on Hunan Satellite TV and Mango TV, with the ?rst-week online viewership exceeding 16.9 million on Mango TV.Through extensive media coverage, the event enhanced the shareholder awareness of small and medium investors, andalso promoted key capital market reforms, contributing to the high-quality development of the market.

Case

Shareholders Coming 2024

In modern corporate governance, risk identi?cation and internal control are critical to ensuring corporate sustainable developmentand achieving the strategic objective. Mango Excellent Media incorporates risk management as a core pillar of corporategovernance and has established a comprehensive risk management and internal control framework to enhance businesscompliance and risk prevention capacity through the development of scientific systems and processes, ensuring reasonableallocation of resources and e?cient operation of business activities.

Risk Identi?cation and Internal Control

The Company has implemented a comprehensive risk management system to proactively identify, assess, and control potentialrisks in all kinds of business activities. In Q3 2024, Mango Excellent Media started to build a new risk assessment framework byidentifying and categorizing risks in an all-round way aligned with the Enterprise Risk Management—Integrated Framework andadopting diverse risk response strategies tailored to di?erent risk types. Through this framework, the Company has improved itsoverall risk control ability, scienti?c nature and transparency of decision-making, regulatory compliance, and ?nancial stability,thereby driving the Company's long-term growth.

Risk Management

Risk Type Identi?cation and Response

Risk CategorizationStrategic RiskMarket RiskOperational RiskFinancial RiskLegal Risk

Response Measures

Risk AvoidanceRisk Sharing

Risk MitigationRisk Acceptance

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In compliance with laws and regulations including the Accounting Law of the People's Republic of China, the Law of the People's Republic ofChina on Certi?ed Public Accountants, and the Administrative Measures for Selection and Engagement of Accounting Firms by State-OwnedEnterprises and Listed Companies, the Company has re?ned its Accounting Firm Selection and Engagement System to standardize theselection and engagement process and relevant requirements. This system clearly de?nes selection and engagement procedures, criteria,and audit quality standards, ensuring fairness and independence in ?nancial audits and safeguarding the accuracy and transparency of?nancial information. Through a rigorous selection and oversight mechanism, the Company has signi?cantly enhanced the quality of auditand the compliance of internal controls, further strengthening its internal control framework.To continuously improve internal control, the Audit Department of the Company regularly conducts internal control training and case studysessions, strengthening sta? training initiatives and promoting the comprehensive optimization of the Company's internal control system.

With a strong emphasis on business ethics, Mango Excellent Media prioritizes anti-commercial bribery and anti-corruption oversight,proactively fosters a market environment that promotes fair competition and combats monopolistic practices, and strictly adheres tobusiness ethics and standards. These initiatives have assisted the Company in e?ectively guarding against legal risks, maintaining the goodreputation and sustainable operation of the Company, and promoting the sound development of both the Company and the industry.

Fair Business Practices, Anti-Corruption and Integrity

To uphold fair competition in the market and prevent monopolistic practices or unfaircompetition, the Company strictly complies with the Anti-Monopoly Law of the People'sRepublic of China and other applicable laws and regulations, and continuously re?nesits institutional systems to establish and execute an anti-monopoly compliancemanagement mechanism.

Fair Business Practices

During the reporting period

Key PerformanceThe Company recorded zerolitigation cases or majoradministrative penalties relatedto unfair competition.

Case

Mango Excellent Media's Audit Department Conducting TrainingAn Internal Control Evaluation Team from Mango Excellent

Media's Audit Department Conducting Internal Control Trainingand Guidance for Golden Eagle Cartoon

Internal Control Training to Strengthen Risk Control Capabilities

In ?rm adherence to the risk-oriented principle, the Company recti?es and optimizes risks and problems by adopting the approachof "overall design, step-by-step implementation, compliance first, and gradual improvement" promptly once they are found.Meanwhile, the Company continuously updates and improves its internal control system according to its business developmentneeds, ensuring that internal control e?orts remain highly aligned with the changing and evolving corporate business.

Internal Control

Internal Control Organizational Structure of the Company

Chairman as the ?rstresponsible personInternal control leading team

Responsible for building and improvingthe internal control systemInternal control working team

Responsible for the implementationand optimization of internal controlDepartment business personnel

Responsible for internalcontrol & audit supervisionAudit supervision department

Case

Enhancing Legal Compliance Awareness through New "Anti-UnfairCompetition" Case ExplanationIn May 2024, the Company conducted a special training session on anti-unfair competition, providing an in-depthdiscussion on certain new cases, including "Mango TV v. Lan Jing Ling", seamless streaming, and resource sniffingto analyze whether such business practices constitute infringement or unfair competition. The training enhancedemployees' understanding of industry competition rules, laws, and regulations, increased their awareness of faircompetition and legal compliance, and provided a strong safeguard against potential similar disputes in the future.

Special Training Session on Anti-Unfair Competition6970

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Rectifying the Misuse of Corporate Resources for Personal Gain to Combat CorruptionIn April 2024, the Company held the 2024 Anti-Corruption Work Conference and Rectification Mobilization Meeting,with a special focus on addressing the misuse of corporate resources for personal gain. The conference thoroughlyimplemented General Secretary Xi Jinping's guiding principles on the Party's self-reform, aligned with the directivesof the CPC Central Commission for Discipline Inspection (CCDI) and the Provincial Discipline Inspection Commission,and emphasized the requirement of intensifying the anti-corruption e?orts. Key highlights of the conference includedimproving Party conduct, firmly upholding the central Party leadership's eight-point decision on improving conduct,intensifying e?orts in the special recti?cation of the misuse of corporate resources for personal gain, and ensuring thatanti-corruption and recti?cation measures remain rigorous and unrelenting. Furthermore, the conference also outlinedconcrete anti-corruption measures, including enhancing disciplinary mechanisms, reforming the supervision system, andintensifying oversight e?orts, to ensure that all anti-corruption and integrity initiatives are e?ectively implemented.This conference not only set clear objectives and requirements for special anti-corruption recti?cation but also provided astrong foundation for optimizing corporate governance structure and enhancing incorruptibility and self-discipline. Withthese e?orts, the Company ensures a clean and upright work environment in the ?ght against corruption that supports itshigh-quality development.

Case

Anti-Corruption Work Conference

The Company always places great importance on improving Party conduct and fully implements the requirements of full andstrict governance over the Party. By formulating the Work Plan for Improving Party Conduct and Conducting Discipline Inspection,the Company has made solid progress in improving Party conduct and ensuring clean government. Through enhanced politicaloversight, the Company has worked harder to oversee the leadership and management and took internal recti?cation actions.

Improving Party Conduct

The Company prioritizes business ethics management and anti-corruption, aiming to foster a fair, impartial business environment.A comprehensive anti-corruption management system has been established to prevent, oversee, educate, and penalize corruption-related activities, ensuring the integrity and compliance of the Company's operations.Dual Platforms". To foster a strong atmosphere free from corruption,Hunan Satellite TV and Mango TV ("dual platforms") spearheadedextensive clean education campaigns and systems with a focus on"integrity" and "thrift". As part of this initiative, the Company issuedthe Self-Discipline Integrity Convention and the Thrift Initiative, andintegrated integrity and thrift principles into employees' daily workand life through creative short promotion videos and engagingposters. Additionally, through the establishment of precise systemsand integrity-focused units, dual platforms have driven institutionalinnovation and business optimization, boosting production e?ciencyand cutting costs. With the growing influence of the incorruptibleculture, employees' awareness of integrity and thrift practices hasbeen significantly enhanced, and cost-saving behaviors in businessprocesses have become increasingly prominent. These actions havenot only reinforced the Company's integrity and self-discipline butalso contributed to its ongoing efforts to reduce costs and improveefficiency in the pursuit of high-quality development, furtherpromoting the inheritance of an incorruptible culture.

Anti-Corruption and Integrity

Self-Discipline Integrity Convention and Thrift Initiative

Integrity and Thrift Notebook—Fostering a Culture of Integrity and Simplicity

To deeply promote full and strict governance over the Party and foster apolitical atmosphere of integrity, the Company's Discipline Inspection andSupervision Department launched a special column on the "Anti-CorruptionAction for Dual Platforms" and specially devised an Integrity and ThriftNotebook, aiming to inherit the values of integrity, self-discipline, and thrift.The notebook features key excerpts from General Secretary Xi Jinping'sspeeches on integrity and thrift, alongside an "Integrity Q&A" section thatshares more than 40 employees' stories and over 120 guidelines on integrityand thrift practices. These resources serve as daily reminders for employeesto uphold integrity and thrift in their professional conduct, contributingto fostering a corporate culture of integrity, consistently integrating theincorruptible culture in all aspects of the Company, and providing a soundand down-to-earth environment for high-quality development.

Case

Integrity and Thrift Notebook Designedfor the "Anti-Corruption Action for DualPlatforms"

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Holding the "Passing on Good Family Traditions" Themed Activity for Leaders and O?cialsIn March 2024, the Company launched the "Passing on Good Family Traditions" themed activity for leaders and officials.Department heads and leaders of second-tier units participated in the initiative. At the beginning of the event, participantspaid a visit to the Hunan Anti-Corruption and Integrity Education Center, where they gained deeper insights into GeneralSecretary Xi Jinping's ideology on the Party's self-reform through docent interpretation and video information, intensifyingeducation in the Party spirit. Later, all employees watched the integrity education film "Strict Family Traditions", whichemphasized the signi?cance of good family traditions of leaders and o?cials in building a clean government through typicalreal-life cases, strengthening anti-corruption education. Through this activity, participants recognized that good familytraditions serve as the foundation of ensuring integrity for leaders and o?cials, and it is imperative to preserve our political character of integrity and make sure that fostering good family traditions is aligned with our e?orts to improve Party conduct.

Case

Email Address

Telephone

Reporting BoxThe Company has formulated the Rules for HandlingWhistleblower Reports by the Discipline Inspectionand Supervision Department and established a well-rounded whistleblowing mechanism by providingmultiple reporting channels.

Visit to the Hunan Anti-Corruption and Integrity Education CenterTraining for Good Family Traditions

Reporting Channels

Website

Whistleblowing System

The Company continues e?orts to deepen anti-corruption education and publicity, and rigorously implement the accountabilitysystem for anti-corruption to strengthen compliance consciousness across all employees. By enhancing daily disciplinarysupervision and ferreting out disciplinary violations, the Company ensures the strict enforcement of discipline within the Party.

Key PerformanceDuring the reporting periodThe Company organizedthe study of nearly

articles

Including daily lessons on Party disciplinelearning and education and warning posts,conducted "Zero Violations, Zero DisciplinaryO?enses, Zero Illegal Acts" training, with over

employees participating

The Company has made further progress in rooting out corruption by requiring general Party branches and Party branches at alllevels to conduct anti-corruption training and learning activities under the guidance of the Party Committee through multipleformats, including the "Three Meetings and One Lecture" and the Thematic Party Day.

Publicity and Training

departments from subsidiaries, the training aimed to foster a sense

Mango Excellent Media organized an integrity culture education and training session for new employees themed "Eyeson the Stars, Feet on the Ground". The session was led by Zhang Shangbin, Party Committee Member, Secretary of the

new employees across49208

Commission for Discipline Inspection, and Supervisor of the Company. The training materials were divided into fourparts: fundamentals, political attributes, market characteristics, and integrity of Mango Excellent Media as a Party mediaand a state-owned enterprise. Coveringof self-discipline and integrity, demanding that newcomers hold discipline in awe and respect, do not cross the line,and start their careers on the right path.

heads of primary departments and producers under the theme of "Building a Cleaner

Additionally, Mango Excellent Media conducted two "Zero Violations, Zero Disciplinary O?enses, Zero Illegal Acts" trainingsessions for overPolitical Ecosystem at Mango". Heads of primary departments and producers were required to cascade the trainingwithin their teams and relevant training materials were distributed to all employees across the Company.

employees'and improved the integrity recordsmanagement system, registering1,683integrity records

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QualityManagement

CustomerService

Privacy andData Security

IndustryCollaborationEmployeeEmployment

Remunerationand Bene?tsSupplierManagementPublicWelfare

EmployeeDevelopment

DemocraticManagement

Social Responsibility

Adhering to the philosophy of customer-oriented, quality-?rst, and continuous improvement, MangoExcellent Media recorded no serious safety or quality-related liability incidents involving its productsor services throughout the year. The Company has established a comprehensive user data andprivacy protection framework and built a secure and reliable supply chain system. Cumulatively,Mango Public Service Platform has hosted 46 registered public charity organizations, released 105public fundraising projects, raised a total of RMB 26.32 million (including offline donations), andattracted donations from over 124,000 participants.

Mango Excellent Media actively fulfills its corporate social responsibility by fostering harmoniousand mutually bene?cial relationships with users, employees, partners, industries, communities, andother stakeholders. Through continuous communication and collaboration, the Company aims todevelop a benign interaction with all parties and promote the common sustainable development ofthe Company and the whole society.Our Actions

Relevant SDGs

Our Concept

Our Achievements

Mango Excellent Media stays committed to upholding the philosophy of customer-oriented, quality-first, and continuousimprovement. Through complete institutional frameworks and end-to-end quality control, the Company ensures superior productquality and an optimized user experience. By strictly observing the Rules for Settlement of Disputes Over Commodity Quality Issuesand the Customer Service Standards and Speci?cations, the Company quickly responds to and resolves users' problems through astandardized and professional service mechanism in an all-out e?ort to protect the rights and interests of users and enhance usersatisfaction through innovative services.

Product Quality and User Rights

The Company is dedicated to delivering high-quality products and services to consumersthrough the persistence of the quality management concept of customer-oriented,quality-?rst, and continuous improvement. By implementing a comprehensive qualitymanagement system, including the Rules for Settlement of Disputes Over CommodityQuality Issues, Mango Excellent Media ensures that quality control is embedded acrossall links and business processes of the platform. From key commodity procurement andwarehousing to product quality evaluation, the Company achieves all-around qualitymanagement through the integration of all stages.

Product Quality

Product Quality Enhancement Initiatives

Happigo Quality Management SystemCerti?cate3 measures to ensure supplier andfactory compliance with quali?cationand certi?cation requirements

4 measures to ensureproduct quality

Third-party background checkson partner suppliersquali?cation and certi?cationreview for partner suppliers upononboardingand on-site evaluations ofproduction factories.

Product listing reviewquality inspection uponwarehouse entryanonymous product samplingand third-party professionaltesting of selected products

3+43+43+4

C

los

e

d-

Loop

M

anagem

ent

Strategy

Ensuring Premium Quality of Hainan Guifei Mango through On-site Quality ControlDuring the reporting period, before the all-channel market launch and promotion of Hainan Guifei Mango as a MangoPremium Product, Happigo sent a team of quality control personnel to Baomi, Sanya, Hainan Province, the fruit's origin,for on-site quality checks and quality control training of shipment personnel. Given the unique characteristics of freshagricultural products, the team conducted thorough assessments of the overall quality, characteristics, yield, and on-sitepackaging procedures of Hainan Guifei Mango to minimize customer complaints during bulk shipments. Additionally, theyalso provided on-site personnel with quality control training and carried out pre-shipment quality spot checks.

Case

On-site QC Inspection and Hainan Guifei Mango Packaging Process

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Mango Excellent Media always places userexperience at the core of its services, strivingto deliver high-quality, high-standardservices to users through a comprehensiveuser experience assurance system. In strictadherence to policies such as the CustomerService Standards and Specifications andthe User Complaint Response System, theCompany has established a standardized,regulated, and professional servicemechanism that ensures swift responsesand effective resolution of users' problemsto safeguard users' rights and interests.

Handle or feedback on users' problems through thecall system and online systemSupervise the business process and service quality of thecall team, and assist in dealing with the upgraded customercomplaints that cannot be handled by the call team

User Experience AssuranceQuality Service

Mango Excellent Media's User Experience Assurance System

O?cialPlatform

O?cial Online Customer ServiceO?cial Hotline

ExternalPlatforms

AlipayWeChathttps://tousu.sina.com.cn/

CyberspaceAdministrationof ChinaWeiboXiaohongshu

Public Complaints andProposals Administration12315Ministry of Industry andInformationTechnology

ComplaintReportingChannels

CallTeamSupport

Team

Post-Sales Replacement Procedure Training

Pre-Launch Training for New Products

Daily Pre-Shift TrainingvCompany-Wide "Consumer Psychology" Trainingby the Membership Marketing Center

"Compliance in Food Advertising—Special RiskAnalysis & Prevention" Training

Internal Training to Enhance Customer Service

Capacity at Happigo

Outstanding Customer Service Case of HappigoIn 2024, Happigo service representatives demonstrated exceptional professionalism when handling product returns, after-salescomplaints, and interactions with long-term members. Satis?ed customers wrote letters of appreciation to express their thanksto the sta? who helped them. The dedicated and responsible service mindset of Happigo sta? resolved customer concerns,safeguarded their interests, and enhanced the Company's reputation.

Case

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Data Asset Management

Committee

Leader of data assetmanagement; decisionmaker on major workcontent and direction ofdata asset management

Be responsible for arbitration in case of problems with a data-related role

Operation and MaintenanceDepartment, Development

Department, Test

Department

Data producer

Be responsible for production safety during data production;and ensure the safety of such processes as data acquisition andtransmission

Data ManagementDepartment

Data asset manager

Be responsible for leading the formulation of data asset managementpolicies, standards, rules, and processes; coordinating disputes overaccountability; developing various data rules and supervising theimplementation thereof in terms of data asset security management;working out the overall data control process in the data assetmanagement platform; and providing secure data development andquery platforms as well as data interfacesBusiness departments suchas data operation and dataconsumption

Data userBe responsible for safetyMango TV's Data Asset Management Organizational Structure

Mango Excellent Media has established a comprehensive institutional framework for user data and privacy protection, including policiessuch as the Data Security Management Measures and the Mango TV Network Security Manual. By implementing a robust informationsecurity structure and hierarchical data protection mechanism, the Company ensures efficient management and standardizedprotection of user privacy and data security. This approach creates a secure and reliable digital environment for users, promotes businessdevelopment by digital and intelligent means, and drives the dual improvement of the platform and user trust.

Information Security & Data and Intelligence-Driven Development

Starting from management and leadership, the Company has established data asset management norms from top to bottom,developed a comprehensive standard system and scheduling process, and delegated relevant responsibilities to each department.

Data manager

Data providerData developerData consumer

Security Structure

Department NameRoleResponsibilities

Data Asset Management CommitteeData Management DepartmentOperation and MaintenanceDepartment, DevelopmentDepartment, Test Department, andother business departments

Datadecision

maker

Delivering a Superior Customer Experience through E?cient ServiceDuring the reporting period, Xiaomang E-Commerce received 2,629 customer complaints through the platform in the process ofcustomer service. Each case was treated with the utmost priority and e?ectively resolved by positive and e?ective measures. Thecomplaint resolution rate reached 100%.To further assess customer satisfaction, a large-scale customer feedback survey was conducted by Xiaomang E-Commerce, yielding179,000 valid responses, with a response rate of 14.31% and a customer satisfaction score of 96.4%, according to the customersatisfaction survey results. The high satisfaction rate highlights Xiaomang E-Commerce's remarkable progress in customer service,with most customers highly recognizing the platform's service quality, responsiveness, and problem-solving ability.

Case

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Data is classi?ed into levels S4, S3, S2, and S1 based on the sensitivity, importance, and protection requirements of data, as well as the damageand impact of the leakage, loss, destruction, or illegal use of data on national security, social order, and public, corporate and user interests.

On the premise of meetingthe requirements of theorganization's informationsecurity management systemand personal informationprotection, the dataindependently disclosed byusers, such as users' nicknamesand pro?le pictures, can bedisclosed in a certain scope

On the premise of meetingthe requirements of theorganization's informationsecurity management systemand personal informationprotection, it can be accessed,used, and shared with others,such as program servicedata, after taking appropriatesecurity control measures

After a security audit is madeand necessary security controlmeasures are taken, it can beaccessed or used in a smallrange, such as users' phonenumbers, email addresses,transaction records, and coreindicators of the Company

In principle, it is prohibitedto open to the public andcan only be used underthis data service module,such as users' personalbiometric information,users'login password,payment password, etc.

The Company has established a data security platform to standardize data security management from organizational construction,system assurance, data assets, data approval, management audit, partner management, education and training, reportingand complaints, emergency response, data lifecycle management, and compliance evaluation, ensuring a standardized andstreamlined work?ow of data security management. The building of the data security platform is divided into three stages, whichhave been completed and are being gradually advanced.

Mango Excellent Media places great emphasis on user information security. The Company has established complete systems andconducted regular employee training programs on information security to enhance their security awareness, ultimately achievingthe goal of protecting the information security of the Company's target users.In 2024, Golden Eagle Cartoon meticulouslydeveloped the Management Measures forthe Information System of Golden EagleCartoon, further refining and expandingthe cybersecurity management frameworkand requirements from many aspects. Thisprovides clear guidelines for cybersecuritywork and lays a solid, standardized institutionalfoundation for creating a sound cybersecurityenvironment.Golden Eagle Cartoon actively participatedin the 2024 Network Attack-Defense Drill,leveraging real-world scenarios to rigorouslyassess and reinforce its network infrastructure.Identified vulnerabilities were promptly andaccurately rectified and comprehensivelyreinforced in the drill. Through a "trainingthrough drills, defending through combat"approach, the capability and stability of thenetwork against complex threats experiencedcontinuous improvement.

The OA system employs RAID disk arraytechnology, fortifying server security ande?ectively mitigating multiple potential risks.In terms of data management, Golden EagleCartoon conducted regular cross-machinebackups to ensure data redundancy andintegrity. Additionally, data archiving hasbeen carried out annually, which strengthensdata security and traceability from multipledimensions and offers comprehensiveprotection for data assets.Golden Eagle Cartoon also implementedan extremely rigorous access controlmechanism, explicitly stipulating that onlyauthorized employees can access the system.Access permissions are meticulously assignedbased on the specific job responsibilities ofeach employee, limiting employees to onlythe necessary information and resources fortheir tasks. This e?ectively minimizes the riskof data breaches. Additionally, hierarchicalprotection measures have been taken for theOA system to precisely identify and addresspotential security risks. These efforts ensureoptimal system protection and safeguardstable operations.

Information Security

Enhancing Cybersecurity Protection Capability with a Network Attack-Defense DrillIn December 2024, the Public Security Department of HunanProvince hosted the "HW2024" Network Attack-Defense Drill.As an active participator, Xiaomang E-Commerce conductedinformation system reviews, potential risk identification,penetration testing, bug ?xes, system reinforcement, etc. The drillthoroughly evaluated the security protection work of XiaomangE-Commerce's information system, tested the security protectioncapability of its information infrastructure, and trained itscybersecurity emergency response team, signi?cantly improvingits comprehensive capability to handle cybersecurity incidents.

Case

Xiaomang E-Commerce's Participation in "HW2024" NetworkAttack-Defense Drill

Hierarchical Data Protection

Cybersecurity Management Measures Taken by Golden Eagle Cartoon

S1S1S2S2S3S3S4S4

Three Stages of Building the Data Security Platform

CybersecurityManagement

Data security strategy and data lifecyclemanagement under the data securitymodule, as well as asset management,process audit, cooperative projects,education and training, securitycompliance assessment, and life cycleunder the basic security module

Security incident emergency,complaints, and management auditunder the data security module

O?ce desk and systemmanagementStage 1Stage 2Stage 3

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The content zone under the "Teenager Mode" containsonly video content suitable for minors, to preventminors from accessing online information that maya?ect or endanger their physical and mental health

Under the "Teenager Mode", minors are restricted inthe purchase, reward, and other operations in the Appto prevent them from purchasing services beyond theirpayment ability

Under the "Teenager Mode", "time lock" and "disabletime" functions are designed to limit the durationand period of minors' continuous use of the App, tokeep minors physically and mentally healthy

Under the "Teenager Mode", the Platform does not targetminors for user pro?le and advertisement marketing

Purposes of the "Teenager Mode"The Company places great importance onuser information security, having establisheda comprehensive regulatory frameworkand providing employees with informationsecurity training to enhance their awareness.These efforts aim to ensure the protectionof information security of the Company'saudience and users.By the Regulations for the Protection ofMinors on the Network, the Company hasformulated the Policy on the Protection ofMinors' Personal Information and launchedthe "Teenager Mode" on Mango TV, MaijiTV, and other apps to help guardiansensure that the healthy and positivecontents can be viewed by minors so thatthe Internet platform can better identifyand protect minors.

Apps like Mango TV and Maiji TV collect and use minors' personal information under the principles of "egitimate and necessary, informedconsent, clear purpose, security guarantee, and use by law", and strictly ful?ll their obligations and responsibilities of protecting minors'personal information as stipulated by law.

Protection of Minors

MinorsProtectionManagement

Mechanism

Unsuitable information segregation

Online payment ability andrisk prevention for minors

Prevention of Internet addiction

Protection of minors'personal information

Purposes of the"Teenager Mode"

Minors cannot performoperations other thanthe contents of minors

Maiji TV is not availablefrom 22:00 pm everynight to 6:00 am thenext dayThe time lock isautomatically enabled,with the default time of30 minutes

If the duration of asingle-use exceeds thetrigger time, veri?cationis required to continuethe use

Guardian FunctionStrengthen themanagement mechanismfor parents and guardiansof adolescents

Improve applicationfunctions and contentsupervision mechanism

Information Security TrainingCase

Company-Wide Information Security Training at Happigo

During the reporting period, Happigo organized a company-wide information security training session, sharing real-worldcases of information security incidents and emphasizinginternal management protocols related to information security.The training enhanced employees' awareness of informationsecurity risks and further strengthened the company's overallinformation security defense.

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Mango Excellent Media attaches great importance to user privacy and data security by implementing a well-establishedinstitutional system that incorporates the Data Security Management Measures and the Network Security Manual. Meanwhile,the Company has optimized its data classi?cation and grading system and successfully passed a data asset discovery capabilityassessment, laying a solid foundation for data security and privacy protection.

Mango TV has established a series of systems and operatingprocedures that cover all aspects of platform securitymanagement, including the Business System SecurityManagement System, the Data Security Management Measures,and the Personal Information Protection Policy. Thesesystems and operational procedures define clear objectives,responsibilities, processes, and standards for platform operationsecurity management. They are regularly revised and updated toadapt to platform growth and the evolving security environment.The President of Mango TV serves as the primary person in chargeof platform operation security and has organized to establish acompany-wide operation security responsibility system coveringthe whole process. The system assigns clear operation securityresponsibilities at departmental and position levels, ensuringindividual accountability.To guarantee safe and reliable version upgrades, Mango TV hasestablished strict operating procedures for version upgrades,covering the version upgrade process, testing and verification,risk assessments, and release and monitoring. Before any versionupgrade, Mango TV conducts thorough testing and veri?cation toensure the functionality, security, and stability of the new version.Based on risk assessment results, appropriate security measuresare implemented to minimize potential upgrade risks.Mango TV has developed a Security Broadcasting andCybersecurity Emergency Response Plan, outlining specificcontingency measures for different types of security incidents.Regular drills are conducted to validate the effectiveness andfeasibility of the emergency response plan. Mango TV hasestablished an emergency response mechanism for securityincidents. In the event of a security incident, the emergencyresponse plan will be immediately launched by relevantdepartments, ensuring e?ective measures to control the impactof the incident and timely notification of users through officialsecurity announcements.

Privacy Protection

User Privacy Protection Measures of Xiaomang E-CommerceMango TV management system

Mango TV Management System

For stored data, Xiaomang E-Commerce employs advancedencryption algorithms to encrypt user data transmissions onits platform.For internal management, Xiaomang E-Commerce hasset up a strict access control system, defining differentinternal authorization levels based on employees' roles andresponsibilities.For user data collection, Xiaomang E-Commerce adheres toexplicit authorization principles, showing the content of theinformation to be collected and its intended use to users in aclear and understandable manner during their registration orwhen using certain functions for the ?rst time. Additionally, datasharing with third-party partners will also be conducted onlywith user consent.In the event of signi?cant changes to the privacy policy, userswill be notified through in-app messages, push notifications,or other communication channels, allowing them to makeinformed decisions regarding their privacy settings.

User Privacy Protection Measures ofXiaomang E-Commerce

PIA Certi?cation MarkingIn September 2024, Mango TV partnered with the Digitalization Working Committee under the Zhongguancun Modern InformationConsumer Application Industry Technology Alliance (INFOCA) to initiate the Privacy Impact Assessment (PIA) certi?cation markingprocess. Mango TV has successfully completed the integration for PIA certification, submitted the required documentation,and passed preliminary reviews. This service has enhanced Mango TV's ability to identify privacy risks, strengthened its securityprotection capability, and improved its data security governance framework, thereby ensuring better user privacy safeguards.

Fostering Good Communication with CAICT

In July 2024, Mango TV established e?ective communication with the China Academy of Information and CommunicationsTechnology (CAICT), joining as a key member of CAICT's Zhuoxin Big Data Plan and an important partner in CAICT's dataclassi?cation and grading pilot program. Through pilot initiatives, Mango TV ?nalized the classi?cation and grading of itsdata assets, optimized its data classi?cation and grading system, and successfully obtained certi?cation by passing the dataasset discovery capability assessment. These e?orts have laid a solid foundation for improving the company's data securitydefense ability and user privacy data protection.

Case

Case

During the reporting period

Key Performance

Mango TV, a subsidiary of Mango Excellent Media, conducted

data security and user privacy protection training session.

Mango Excellent Media conducted a total ofdata security and user privacy protectiontraining sessions;

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Viewing intellectual property (IP) management and protection from a strategic viewpoint, the Company has developed a comprehensive MangoIP operation and protection system encompassing copyrights, trademarks, and patents. This framework ensures legal and compliant operationsthroughout content creation, technology R&D, and brand management. Through independent R&D and technological innovations, the Companyhas continually enhanced its original capabilities while implementing rigorous IP protection measures to prevent and address infringement risks.

Intellectual Property Management

Actively and strategically cultivate trademarks toenhance the brand value of MangoDetermine core brand matrices by hierarchical andclassi?ed management of trademarks and brandsConstantly consolidate the legal foundation of the"Mango" brand through monthly trademark monitoringand take legal actions, such as filing trademarkopposition claims, against infringing trademarks that aresimilar to the "Mango" brand to prevent the dilution ofthe core brandExpand business route through business and constantlydevelop new derivative brands. The main brand andderivative brand are promotion media of each other.Increase the values of the brands together

Encourage innovation and proactively establish a robustpatent protection frameworkAlways adopt a market-oriented approach, independentlydevelop innovative products with core competitiveness,and achieve almost full coverage of the patent layout fromplatforms to content, products, technology, terminals,users, and markets

Trademark ManagementPatent Management

Trademark and Patent Management

Mango TV adheres to the guiding principles outlined in the Trial Guideline on the Review of Science and Technology Ethics, jointly issuedby the Ministry of Science and Technology of the People's Republic of China and nine other government departments. In April 2024,the Company formally established the Arti?cial Intelligence Technology Ethics Review Committee, responsible for conducting ethicalsecurity reviews of AI-related technological activities of the Company. The committee has developed regulations and systems to provideclear direction for technology ethics review processes, ensuring the responsible and ethical advancement of technology.

Technology EthicsDigital and Intelligent R&DFirmly upholding the "integration of culture and technology" as the guideline, Mango Excellent Media remains committed toactively exploring e?ective mechanisms for the integration of culture and technology, expediting the development of new formsof cultural business, upgrading and transforming traditional ones, and striving to foster more new growth drivers in this sector.

Successfully organized five consecutive seasons of the"Qingmang Program". The theme for 2024 was "culture+ technology", focusing on outstanding product andtechnology graduates to sustain the team's innovativemomentum.Hosted product and technology job fairs in the form ofexchange and sharing sessions, primarily showcasingMango TV's product and technology capabilities whilestrategically targeting top-tier talents from leading tech?rms in Beijing and Shenzhen to expand the product andtechnology talent pool.Launched the first-ever "Live Job Fair" via the 1024live-streaming platform, promoting the Company'sproduct and technology brand and highlighting theprofessionalism of Mango TV's product and technologyteam.Actively implemented youth talent programs to identifyand nurture high-potential candidates through targeteddevelopment, and established a comprehensivecultivation mechanism integrating training, practice,assessment, and selection, ensuring a dynamic talentreserve and a continuously replenished talent pipeline.

Established seven product and technology associationsand conducted in-depth exchanges and training sessionsfocusing on technological innovation and tackling criticalchallenges, helping enhance the professional expertiseand teamwork skills of technical innovation talents.Strengthened targeted collaboration with researchinstitutions, colleges and universities, and promotedthe establishment of joint laboratories between theHunan Broadcasting System and academic institutions,concentrating on making breakthroughs in intelligentproduction and broadcasting technologies and shapingthe next-generation content production ecosystem.Enhanced bilateral exchanges and technologicalcooperation with leading Internet companies andencouraged employees to actively participate in externaltechnology sharing and exchange events to gain insightsfrom industry best practices.Built a new mainstream digital and intelligent ecosystemthat integrates culture and technology, activelyorganized professional competitions and participatedin various technology exhibitions to showcase the latestadvancements in culture-technology integration, therebyenhancing industry in?uence.Continuously re?ned the quali?cation system for productand technology professionals, providing clear internalpromotion pathways.Set up specialized technology awards to encourageemployees to engage in research and breakthroughsin new products and technologies, with outstandingprojects selected quarterly.Established dedicated funding for patents and researchprojects, upholding the principle of ethical technologyand independent innovation, ensuring sustainedpatent output, and driving continuous technologicaladvancements and innovations.

Innovating the Selection, Training, Retention,and Deployment of Technical Talents

Innovating Technical Empowerment andthe Internal-External Exchange Mechanism

Innovating Dedicated Incentive Policiesfor Technology

Continued the tradition of hosting the 1024Programmer Activity and creatively produced the ?rst-ever micro-drama Wake Up and Find Myself Back atMango as a Programmer, further igniting passion fortechnology and the spirit of exploration and reinforcingthe technological DNA of Mango TV's workforce.

Innovating the Technological Cultureat Mango

R&D Management Innovation System Construction

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During the reporting period

The Company and its subsidiaries collectively held

registered trademarks4,355 software copyrights

work copyrights1,089

With

granted

with

approved

The Company has formed a three-dimensional protection network to safeguard its works in all aspects, ensuring effectivemanagement and real-time tracking of all IP assets and securing the Company's IP development and operational activities.

Three-Dimensional Protection Framework for Copyrights

Project InitiationStage

Content Production

Stage

Work CompletionStage

ContentBroadcasting StageActively applytrademarks to capturethe potential high-qualitymarket in advance

Implement strict copyrightchain reviews andformulate the Guidelineson Copyright ChainReviews of the Companyto ensure that theelements involved in thecore IPs are of legal originand clear ownership,paving the way for thesubsequent developmentof the IP industrial chain

Promptly registercopyrights andstandardize workattribution to secureownership rights

Carry out real-timepiracy monitoring toprevent unauthorizedbroadcasting and otherinfringement behaviors

Mango Excellent Media always views supply chain management as a critical part of its sustainable development. The Company is committed tobuilding a safe and reliable supply chain system by transparent procurement and due diligence. The Company strictly abides by the procurementprinciples of "honesty, integrity and transparency" and implements the Rules for Implementation of Bidding Procurement, the Rules forAdministration of Non-bidding Procurement, and other rules and regulations to ensure that all procurement procedures are legal, open and fair.

Responsible Procurement and Supply Management

Mango Excellent Media actively accepts the supervision of suppliers and customers to e?ectively prevent commercial bribery and safeguardthe interests of all parties. The Company shares risk with suppliers through purchase-one-prepare-one, spot + pre-sale, and other modes,and keeps optimizing its procurement plans to realize ?exible supply chain management and ensure product quality and timely delivery.

The system de?nes the scope of procurement management,the organizational structure and responsibilities ofprocurement, the procurement application process,procurement categories, and detailed implementation rules.

The system also outlines the responsible departmentfor supplier management, the specific supplier selectionprocedures, the evaluation mechanism for suppliers, thescope of the supplier blacklist, and the criteria for blacklistingand delisting suppliers.

Supply Chain Management

Mango TV Procurement Management System

Pre-Bidding Controls

For competitive negotiations andconsultations, the Purchasing Departmentconducts an initial screening of potentialsuppliers from the market and internalsupplier database in light of the actualbusiness. Then at least three suppliers areselected to participate in the negotiation.The Bidding O?ce reviews thereasonableness of the quali?cationrequirements, procurement items, and bidevaluation methods in the initial draft of thebids. The draft is then further reviewed by thebidding team members.Before issuing the bids, the Bidding O?ceconducts a thorough review to identifyany a?liated relationships, risk factors, orblacklisted suppliers among the suppliersselected by the Purchasing Department.Once the review is complete, the bids areo?cially released by the Bidding O?ce.

Mid-Bidding Controls

Before the bid opening, the bid evaluationteam conducts a quali?cation review ofall participating suppliers. Only thosewho meet the required quali?cations canproceed to the evaluation stage.In addition to the mandatory quali?cationcriteria in the bids, suppliers shall sign aLetter of Commitment to Integrity andLegal Compliance and a Declaration ofNo Familial Tie with Employees CurrentlyWorking at Hunan Broadcasting System tomitigate correlated risks.The bid evaluation process is under thesupervision of the Disciplinary InspectionDepartment, with audio and videorecordings in the whole process to ensureon-site discipline.

Post-Bidding ControlsAfter the bidding process concludes,the Bidding O?ce publicly announcesthe winning supplier. The PurchasingDepartment then signs a contract withthe winning supplier according to thebidding results and content, with multipledepartments jointly reviewing and approvingthe contract before signing.The Purchasing Department is responsiblefor communicating with the supplier duringthe execution of procurement activitiesunder the oversight of all sta?. Uponcompletion of the procurement activities,multiple departments will evaluate thesupplier's performance in the supplierassessment system, and the final payment isonly processed after the evaluation is complete.The Bidding O?ce conducts ratingmanagement for suppliers based on theirperformance assessment results.Bidding phase control process

And

pending

patent applications

IncludingPCT international

patent applicationspatent1,549applications

granted

patents

patent

applications were submittedThe Company ?led

trademark

applications

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Training and Practices of Merchant Management Rules for Supplier Chain BD TeamsIn 2024, Xiaomang E-Commerce provided training for supply chain business development (BD) teams, focusing onmerchant management rules. In the training, BD teams conducted a comprehensive review of merchant managementrules, participated in group discussions to analyze real-world merchant management challenges, and raised solutionsbased on the learned rules. The training signi?cantly enhanced BD teams' understanding of platform rules, ensuring thatthey e?ectively managed merchants in compliance with such rules. The training on merchant management rules for supplychain BD teams achieved signi?cant results. Through structured content, diverse training methods, and a comprehensiveevaluation of the training e?ectiveness, the training e?ectively enhanced BD teams' understanding and application of therules. This improvement greatly supported supplier management on the platform while reducing risks associated withmerchant violations faced by the platform.

Case

Mango Excellent Media takes supply chain security management seriously and places a stable and safe supply chain at the core ofits sustainable development strategies. The Company has launched specialized training for platform merchants by inviting industryexperts, senior platform operators, and legal professionals as instructors to explain the key points and precautions in merchantoperations through live streaming, videos, and visual posts in real time. This initiative has signi?cantly standardized merchantoperations and reduced risks associated with merchant violations.

Supply Chain Security

Specialized Merchant Training on World Consumer Rights DayWith growing awareness of consumer rights, the WorldConsumer Rights Day on March 15th each year has becomea focus of public concern. During the reporting period,Xiaomang E-Commerce invited industry experts, seniorplatform operators, and legal professionals as instructors toexplain the key points and precautions in merchant operationsduring the World Consumer Rights Day activity through live-streaming courses, video tutorials, and visual reminders inreal time. The training covered all merchants on the platform,achieving a participation rate of 100%. As a result, duringthe World Consumer Rights Day activity, the XiaomangE-Commerce platform had no major public incident, withmore standardized business behaviors of merchants and adramatic decline in consumer complaints, maintaining thestable operation and good reputation of the platform.

Case

Xiaomang E-Commerce Merchant TrainingXiaomang E-Commerce Supply Chain Security Guarantee Measures

In terms of product categories,Xiaomang E-Commerce avoidsover-reliance on a single category

of suppliers. For core productcategories, Xiaomang E-Commercewill partner with multiple suppliers.

Diversi?ed Supplier

Network

Xiaomang E-Commerce setsreasonable safety stocks based onfactors such as product importance,sales frequency, and supply stability.

Safety Stock Setting

Xiaomang E-Commerce partnerswith multiple reliable logisticsproviders and comprehensivelyevaluates their service quality,delivery coverage, transportationcapabilities, and other factors.

Logistics Partner

Selection

The vitality and innovation of small and medium-sized enterprises (SMEs) are key drivers of sustained industry development. As such,the Company remains committed to fostering long-term and stable partnerships with SMEs to jointly promote industry prosperity andgrowth. We treat SMEs as equal partners and are dedicated to building a fair and transparent cooperation environment. The Companystrictly complies with relevant laws and regulations and actively safeguards the legitimate rights and interests of SMEs. During thereporting period, there were no instances of overdue payments to SMEs.

Equal Treatment for Small and Medium Enterprises (SMEs)

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Mango Excellent Media is dedicated to fostering the high-quality development of the media and entertainment industry. Throughindustry exchanges and collaborations, the Company explores cutting-edge industry trends while showcasing its achievements inintegrating Chinese culture with technology at events like MIPTV, striving to contribute to the development of the industry and therealization of social value.

Industry Exchange and Value Co-Creation

By actively engaging in industry exchanges and collaborations, Mango Excellent Media promotes innovative development inthe media and entertainment industry. The Company has hosted and participated in multiple industry events, strengtheningcommunication and interactions with domestic and international peers while collectively exploring cutting-edge industry trends.Industry Exchange

New Technology Salon—Exploring Deep Integration of AIGC and Product InnovationIn April 2024, Mango TV hosted New Technology Salons in Shenzhen and Beijing, spanning two cities over two days. MangoTV's product technology team engaged with present leading technology professionals in passionate sharing and discussionson product innovation, large models, AIGC applications, and other emerging technologies. The event fully demonstratedhow Mango TV's latest products were better integrated with the programs to maximize content value. Participants gainedvaluable insights into new technologies, including the Mango LLMS.

Case

Mango TV New Technology Salon

Leveraging the Hong Kong International Film & TV Market to Promote Chinese Culture Globally

In March 2024, the 28th Hong Kong International Film & TV Market (FILMART) was officially launched at the Hong KongConvention and Exhibition Centre, attracting over 750 exhibitors from more than 25 countries and regions. The Companyshowcased an extensive portfolio of high-quality ?lms, TV series, and variety shows. At the event, the cast of In?nity andBeyond, which had previously dominated Hong Kong viewership ratings and was hailed as a bellwether for culturalintegration in the Guangdong-Hong Kong-Macao Greater Bay Area, recreated an emotional audience-wide singalong of"Pearl of the Orient" and other highlights in the variety show.Mango TV remains committed to expanding its global outreach, ensuring that Chinese culture reaches a widerinternational audience and fostering a better global understanding of China.

Case

Mango TV at the 28

th Hong Kong International Film & TV Market

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The New-Quality Appeal of Culture-Technology Integration

The 61st MIPTV made a grand opening in France in 2024, withthe Company making a stunning debut, showcasing China'sfirst AI director "AIM", the e-commerce platform XiaomangE-Commerce that converges trendy domestic goods, and aselection of premium films, TV series, and variety shows. AsChina and France mark the 60th anniversary of diplomaticrelations, bilateral ties between the two sides are thrivingwith vitality at the beginning of 2024. Inside the Palais desFestivals, the Company's product introduction event attractedan enthusiastic crowd, with the Mango ecosystem drawingsignificant attention. Through dynamic presentations,audiences experienced ?rsthand the new-quality appeal of theintegration of Chinese culture and technology.

Case

The Company's Technology Showcase at MIPTV

"Warming Green Plum Wine Around the Stove" ActivityIn January 2024, under the guidance of the ChangshaMunicipal Bureau of Commerce and hosted by Happigounder Mango Excellent Media, the Company's self-operatedbrand "Youyang" Green Plum Wine together with over 20time-honored brands from Changsha organized a "WarmingGreen Plum Wine Around the Stove" activity at Joy City,Beichen Delta, Changsha. With extensive collaborationamong over 20 local influencer-driven brands, the activitynot only met consumer expectations for authenticChangsha cuisine and entertainment but also satis?ed localconsumption demands to the greatest extent. By integratinglocal delicacies and beautiful scenery into daily life, theevent elevated the quality and level of urban consumptionthrough innovative marketing strategies.

Case

Happigo's "Warming Green Plum Wine Aroundthe Stove" Activity

Mango Excellent Media is committed to advancing the international development of media and entertainment industries throughactive industry collaborations. By forging industry partnerships, the Company has not only enhanced its global in?uence but alsoplayed a key role in promoting Chinese culture internationally.

Industry Collaboration

vThe Successful Localization and Expansion of Sisters Who Make Waves, Vietnam VersionDuring the reporting period, Mango TV signed a strategic cooperation agreement with Vietnam's leading media group YEAH1at a promotional event. This partnership follows the successful localization of Sisters Who Make Waves, Vietnam Version, whichtopped Vietnam's national viewership rankings for 15 consecutive episodes. The variety show earned the "Best Variety Showof the Year" award from Vietnam Television (VTV) and set a new record for the highest number of sponsors (33) in Vietnamesevariety show history, achieving both commercial and reputational success.

Case

Mango TV & YEAH1, a Leading Vietnamese Media Group, Strategic Cooperation Signing Ceremony

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Case

Mango TV Establishing Collaborative Mechanisms with CommunicationUniversity of China, ShanghaiTech University, and Other Leading Universities

As a leading domestic media and content platform, Mango Excellent Media is dedicated to the mission of fostering industry dialogue andcreating social value. By actively organizing diverse events, the Company has not only strengthened its social in?uence but also contributedsignificantly to the sustainable development of the industry. In recent years, Mango Excellent Media has actively deepened its industry-academia-research cooperation and worked closely with colleges and universities, research institutions, and industry partners to explore theintersection of cutting-edge technologies and content innovation, striving to build an open, shared and innovation-driven industry ecosystem.

Industry-Academia-Research Cooperation

During the reporting period, Mango TV strengthened its targeted collaborations with research institutions and universities,focusing on research-oriented talent cultivation. The Company has intensi?ed e?orts to establish joint laboratories withcolleges and universities, specializing in intelligent production and broadcasting technologies and shaping the next-generation content production ecosystem.The Company has established sound collaborative mechanisms with the Communication University of China,ShanghaiTech University, Hunan University, Changsha University of Science & Technology, and other leading collegesand universities, engaging in multidimensional research and practices across cutting-edge virtual technologies, AI and5G technologies, innovative applications, and high-tech talent development. Additionally, Mango TV has partnered withkey laboratories to actively participate in national, ministerial and provincial-level major research projects and increasee?orts in cultivating project leaders and technical backbones. These endeavors further accelerate the growth of MangoTV's innovation teams and the upgrade of its talent pipeline.

Mango Excellent Media always upholds a people-centric approach and promotes a "Nature Youth" culture, continuously improvingits policies and mechanisms to establish an employee development system deeply integrated with its strategic businesses. TheCompany has developed a comprehensive talent acquisition and development framework to actively protect employees' rightsand interests, provide them with superior bene?t packages, and strengthen occupational health and safety. These e?orts aim tofoster a greater sense of belonging and well-being among employees. Additionally, through diverse human-centric initiatives, theCompany continues to reinforce employee recognition, promote the steady growth of corporate culture, and increase its brandattractiveness and talent cohesion.

Employee Growth, Health and Safety

Employee Employment

During the reporting period

Key Performance

for the employees of the Companyand its subsidiaries, the employmentcontract signing coverage rate was100%and the social insurance coveragerate was

100%

Employee Composition in 2024

Female: 2,541Male: 1,971

56%44%

By gender

51 and above: 9041 to 50: 36131 to 40: 2,29030 and below: 1,771

51%

8%

39%

2%

By age

Production: 1,551Sales: 1,660Technology: 876Finance: 156Administration: 269

34%

6%

37%20%3%

Doctoral degree: 5Master's degree: 695Bachelor's degree: 3,103College degree and below: 709

0.1%

15%

68.9%

16%Byprofession按性别Byeducational

level

Exploring Cloud-Based Production and Broadcasting and AI Innovation

To enhance external exchanges and interactions and strengthen the technical expertise of Mango TV's product technologyteam, Mango TV partnered with Tencent Cloud to host a technology salon in March 2024. Multiple leading Tencent Cloudtechnical experts were invited to discuss cloud-based production and broadcasting, information security, and AI innovativetechnologies and their application feasibility in the video industry. The event facilitated knowledge-sharing on cutting-edge trends and best practices and the joint research and development of cooperative solutions, further bolstering thecompetitive edge of Mango TV's technical team.

Case

Mango TV & Tencent Cloud 2024 Technology Exchange Seminar

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The Company and its subsidiaries have established a comprehensive performancefeedback and appeal system, ensuring transparency and fairness in performancemanagement through a systematic process. Clear procedures have been establishedfor con?rming performance results, including deadlines for result con?rmation, scoresubmission, and review. Employees who dispute their performance assessmentscan file appeals through a dedicated channel. Appeal materials are handled by adesignated working group or responsible personnel, who will conduct thoroughinvestigations to ensure fair and impartial outcomes, and employees will receiveresponses within the speci?ed timeframe. The entire feedback and appeal processremains strictly con?dential, aimed at safeguarding employees' rights and interestsand fostering mutual growth between the Company and its workforce.

Mango Excellent Media adheres to transparent, equitable, competitive, and merit-based recruitment and selection principles. Instrict accordance with the Labor Law of the People's Republic of China, the Contract Law of the People's Republic of China, and otherlaws and regulations, the Company eliminates child labor or forced labor, while ensuring gender pay equity and ?rmly safeguardingthe legal rights and interests of female employees. The Company is committed to fostering a fair and harmonious employment anddevelopment environment for employees, protecting all employees from discrimination for religion, gender, age, disability, or otherfactors. To this end, the Company has formulated internal rules such as the Measures for Administration of Employment Contracts toestablish legal, compliant, and equal labor relations with employees, and form a code of conduct for them.

Fair Employment

Taking value contribution as its core, the Company has established a complete remuneration system, guided by the RemunerationManagement Measures and other relevant policies to ensure re?ned remuneration management. Daily performance evaluationmechanisms are optimized based on individual contributions, responsibilities, and risks in their respective positions. Furthermore,the Company attracts and retains top-level talents through fair and reasonable remuneration incentives, providing sufficienthuman resources support for the development of the Company, aligning the Company's interests with those of the employees, andjointly promoting the achievement of its business objectives.

Remuneration System

Incentive and Performance Appeal Channels and Feedback Mechanism

Building a Transparent and E?cient Performance Management Mechanism by Digital PlatformXiaomang E-Commerce regularly holds performance communication meetings, utilizing an online digital system thatallows employees to access real-time performance data. Employees receive 360-degree evaluations from colleagues andsubordinates, thereby generating a well-rounded performance profile through comprehensive analysis that helps themidentify strengths and weaknesses. If employees disagree with their performance assessments, they can ?rst discuss concernswith their direct supervisors. If further clari?cation is needed, they may submit a formal appeal to the HR Department. Uponreceiving the employee's appeal, the HR Department will assign a dedicated appeal handling team to review all links in theperformance assessment process and give handling suggestions within the prescribed time. Any unjustified assessmentswill be adjusted and fed back accordingly. The appeal process and results are con?dential, which has e?ectively enhancedemployee recognition and trust in performance management, reinforced team cohesiveness, and increased work e?ciency.

Case

The Company prioritizes democratic corporate management and provides employees with multi-level and multi-channelparticipation platforms by establishing democratic communication channels, making regular employee satisfaction surveys, andproviding incentive and performance appeal channels. These initiatives aim to improve employees' job satisfaction and cohesion,and enhance transparency and fairness in corporate management.

Democratic Management

Upholding a people-oriented, transparent, and open management philosophy, the Company has expanded various communicationchannels and safeguarded employees' legal rights and interests, enabling employees to play an active and constructive role incorporate development. The Company's Labor Union gives full play to its role of bridge for communication, attentively listens toemployees at all levels, and proactively responds to their evolving needs. To address employees' concerns and challenges, theCompany actively coordinates resources of all parties to provide practical solutions.

Democratic Communication

With a focus on overall employee satisfaction, the Company continuously tracks employees' demands and feedback throughmultiple channels and methods and keeps optimizing its incentive mechanisms, career development pathways, and workplaceenvironments. With these efforts, the Company aims to foster a high-performing and harmonious workplace, enabling mutualgrowth between employees and the Company.

Comprehensively implementthe system of employeerepresentatives meeting andhold employee representativemeetings from time to time tofully listen to the opinions andsuggestions of employeesGive full play to the democraticsupervision role of employees andregularly organize employees toconduct democratic evaluationsof management personnel

Establish a dialogue channelbetween ordinary employeesand the management to facilitatethe management to directly faceproblems, answer employeeconfusions, and implementconstructive proposals

Widely solicit opinions andsuggestions, conduct heart-to-heart talks, and deeply investigateand solve prominent problems

Employee Satisfaction Surveys

EmployeeRepresentatives Meeting

Symposium

Democratic Communion

Democratic Communication Channels

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The Company remains highly attentive to employees' demands and continuously optimizes the benefits system by revising theEmployee Welfare System, ensuring that bene?ts cover all employees. By fostering a positive workplace environment, the Companyendeavors to enhance the sense of belonging and happiness of the employees, leverage comprehensive care initiatives to motivatetheir work enthusiasm, and help employees grow with the Company.

Caring for Employees

"Employee Anonymous Sharing Space" Questionnaire Survey Activity

Xiaomang E-Commerce conducted an "Employee Anonymous Sharing Space" questionnaire survey activity, which, using acompletely anonymous approach, provided a communication channel for all employees to speak freely in the form of a treehole. This channel enables employees to con?de in various internal problems or di?culties they encounter in their work, oro?er valuable suggestions to the Company, e?ectively promoting democratic communication within the Company.

Case

Basic pension insurance, basic medical insurance,unemployment insurance, work-related injuryinsurance, maternity insurance, housing providentfund, statutory leave

Accidental injury insurance, supplementary medicalinsurance, ?lial leave, family care leave, annual physicalexaminations, holiday gifts and greetings, birthdaycelebrations, marriage and maternity congratulations,hospitalization care and support, bereavementcondolences, retirement recognition, summer coolingbenefits, seasonal weather protection, assistanceto employees in need, cultural and sports activities,corporate annual meetings, meal allowances, etc.

Statutory Bene?tsSpecial Bene?ts

The Company actively focuses on and responds to employees' needs, and keeps refining the benefits system to support thediversi?ed needs of employees and their families. By cultivating a warm and inclusive work environment, the Company aims tostrengthen the employees' sense of belonging and happiness.

Employee Bene?ts System

The Company regards employee occupational health management as a top priority and pays close attention to their physical andmental well-being through regular healthcare lectures and disease prevention activities. These initiatives are expected to enhanceemployees' health awareness and ensure their occupational health and safety.Occupational Health

Providing Comprehensive Healthcare Services for Employees in Patriotic Public Health Month

ReceivingSanfutie to Treat Winter Diseases at the Height of Summer

In April 2024, in China's 36th Patriotic Public Health Month, Mango TV partnered with health service providers to o?er freehealthcare services to employees. These services included eye care, 360-degree vision screening, oral health check-ups,traditional Chinese medicine consultations, and physiotherapy services, aiming to improve employees' health and quality oflife and help them foster scienti?c, civilized and healthy lifestyles.

To alleviate discomfort in summer and improve employees' health, Mango TV organized a Sanfutie therapy activity fromJuly to August 2024. This activity leveraged traditional Chinese medicine (TCM) principles of "treating winter diseases at theheight of summer" to help employees improve their overall health.

Case

Case

Patriotic Public Health Month Activity Site

Sanfutie Therapy Activity Promotion and Site Photos

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The Company remains dedicated to improving the well-being of female employees and providing them with care and bene?ts inall aspects. Through ?exible work arrangements, healthcare programs, and special welfare policies, the Company ensures thatfemale employees receive full respect and support to balance work and life.

The Company is committed to providing timely care and support to employees facing difficulties. Through various care andassistance activities, the Company aims to send warm wishes to and show deep concern for employees, thereby fostering aharmonious employer-employee relationship.

Caring for Women

Employee Assistance

Special Protection for Female Employees

Caring for Employees in Need

The Labor Union of Golden Eagle Cartoon has completed procedures for the activity concerning medical mutual assistancefor all employees and special disease protection for female employees at a provincial level. Additionally, the Labor Unionhas arranged disease prevention and mental health lectures from time to time to popularize health knowledge, providespecial disease protection for female employees, and safeguard their physical and mental health to the maximum.

Ahead of the 2024 Chinese New Year, Mango TV launched an event to extend its sincere care and support to employees in need, visiting andgiving financial support to two employees battling serious illnesses and four employees experiencing financial hardship, with a total supportfund of RMB 25,000. Beyond heartfelt festival greetings, this event also showcased the Company's deep concern and support for employeesand its desire to bring spiritual comfort and encouragement to employees in difficulty. Moving forward, the Company's Party Committee willcontinuously focus on employees in need, proactively providing relief and ensuring employee stability and harmony.

Case

Case

Mango TV, under the guidance ofthe Publicity Department of theAll-China Women's Federation,launched the "Respect the Power ofMarvelous Women" Special Activityfor International Women's Day,encouraging females to pursue theirdreams bravely and strive to makeprogress.

Special Activity for International Women's DayCase

Respect the Power of Marvelous Women

During the reporting period

Key PerformanceThe Company gave funding support for

employees

Amounting to RMB33,000Amounting to RMB

15,000And assisted

?nancially challenged employees

The Company places great emphasis on fostering team cohesion by engaging employees through diverse cultural activities andinnovative forms. By fulfilling their spiritual and cultural needs to the greatest extent, the Company continuously strengthensemployees' sense of belonging and happiness as a part of Mango Excellent Media, injecting vitality into sustained corporate growth.Corporate Culture Development

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"My Exclusive Memories with Mango Excellent Media" Personal H5 ReportIn August 2024, marking the sixth anniversary of MangoExcellent Media, the Company launched the "My ExclusiveMemories with Mango Excellent Media" H5 Report, offeringemployees an exclusive, customized big data-based record oftheir journey within the Company. Following the idea of "Thesubtle, beautiful details that often go unnoticed—Mango LLMSremembers them all", the report not only captures employees'unique moments but also reflects the Company's deepappreciation for each employee's growth and contributions.

Case

"My Exclusive Memories with Mango Excellent Media" Personal H5 Report

The Company is dedicated to providing employees with ample growth opportunities and diverse career paths. By re?ning talentidenti?cation and promotion mechanisms and implementing innovative talent cultivation initiatives, the Company continuouslybrings out the best in its employees, ensures that personal growth aligns with organizational development, and strives to create avibrant talent ecosystem.

Talent Cultivation

The Company continuously innovates its talent acquisition strategies and expands recruitment channels to attract top talentthrough open, diverse, and e?cient approaches. By integrating online and o?ine recruitment methods, the Company enhancesits employer brand in?uence, ensuring that more professionals can discover and join the organization, and driving coordinateddevelopment for both the Company and its employees.

Talent Attraction

The 9

th Mango Youth Talk Launching an Innovation Experiment for Youth at Mango

The "Mango TV Leap Forward Plan" session of the 9th MangoYouth Talk—a youth entrepreneurship IPO roadshow—was held atStudio D of the Mango Colorful Box. Centered around the theme"An Idea Worth Financing", the 9th Mango Youth Talk upheld theprinciples of "real investment, real incubation, and real outcomes",authentically recreating the entrepreneurial journey from zero toone. It featured six core tracks: New Content Directions, InnovativeBusiness Models, New User Growth, Spark Program, New BusinessSpaces, and X Tracks. A record-breaking 3,000+ project proposalswere submitted. Since July 2024, the program has gone through aseries of rigorous stages, including the "Face-to-Face Meeting withExperts" symposiums, seed round selection, Series A investmentmeetings, Youth Entrepreneurship Week coaching, Series B youthentrepreneurship investment exhibition, and Series C expert inquirysessions. Ultimately, 14 outstanding entrepreneurial projectsadvanced to the IPO roadshow, showcasing their transformationfrom "creative proposals" to "entrepreneurial projects" and then to"innovative achievements".The youth entrepreneurship IPO roadshow featured three tracks:

Business Models, Platform Innovation, and Content Interaction.100 investors, each holding an on-site investment quota ofRMB 1 million, evaluated and invested in the 14 entrepreneurialprojects based on their development progress, key highlights, andbusiness models. In the end, eight projects with a ?nancing ratioexceeding 100% were selected as "Seed Projects for the Mango TVYouth Entrepreneurship Incubation Fund", while the remainingsix projects were signed as "Key Projects for the Mango TV YouthEntrepreneurship Incubation Fund". These projects will furtherrefine their business plans and move toward implementationthrough ?nancing.

Case

Case

Mango Excellent Media's 6th Anniversary Celebration Themed "Together fora Super Dream at Mango"

In August 2024, Mango Excellent Media hosted its sixth-anniversary celebration, bringing together the Company's leaders,employee representatives, users, and clients. The event featured employee talent shows, a chorus by Qingmang Program trainees,and other interactive activities that encouraged employees' constant growth on the platform provided by Mango ExcellentMedia. During the celebration, leaders emphasized the importance of continuous innovation and the enduring corporate spirit ofcourage, loyalty, and youthfulness. They reiterated that Mango Excellent Media is not only a content platform but also a sociallyresponsible and people-centric cultural enterprise. The event specially invited Mango fans from around the world and childrenfrom charity programs to make employees, users, and broader communities become witnesses of the Company's growth.

The 6th Anniversary Celebration Site107108

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The Company has established a comprehensive talent identi?cation and promotion mechanism and made available three channelsfor employee career development, namely "management, professionalism, and support", aiming to align employees' career goalswith the Company's needs and strategic direction and foster mutual growth between the Company and employees. Respectingindividual career aspirations, the Company has also established an internal rotation mechanism whereby employees can choosefrom multiple career development paths such as inter-company transfers, inter-departmental transfers, professional promotion, andinternal competition, creating favorable conditions for employees to improve themselves.

Talent Identi?cation and Promotion

The Company prioritizes sustainable growth and development of employees and continuously refines its talent cultivationsystem based on its strategic plans and business needs. Relying on core resources such as the employee training managementsystem, online learning platforms, and the internal teacher pool, the Company has formed a training system that covers the entirecareer cycle of employees, involving multiple dimensions such as professional skills, management improvement, and businessinnovation, ensuring sustained growth of employees across all business lines.

Training and Development

General Skills

Training

Allemployees

Regularly conduct training of "Mango Skills Booster", coveringPPT, Excel, document writing, workplace communicationand expression, data thinking, business etiquette, imagemanagement, etc., to improve the work efficiency andcompetitiveness of the Company and employees, and helpemployees better adapt to the workplace environment

Employee trainingmanagementsystemOnline learningplatforms andresourcesInternal teacherpool

BusinessTraining

Allemployees

Provide training on industry trends, market dynamics, andbusiness processes by internal and external course instructorsthat match di?erent areas such as content, product, technology,operation, market, business, and function, to enable employeesto comprehensively master the required professionalknowledge and practical skills

TalentDevelopmentTraining

Newemployeesand interns

Organize training such as "Mango Lesson 1" and "Mango FunTraining Camp" to quickly transform "newcomers" into reservetalents that meet the Company's strategic development needsand identify with Mango's cultural value in terms of enterprisedevelopment, business planning, and general systems, etc.

Outstandingprofessionaltalents

Plan training sessions such as "Internal Trainer Classroom/Sharing Meeting" and "Happy Youngsters" to develop anddisseminate the experience of professional talentsMiddle andgrassrootsmanagers

Plan "Management Training" and other projects to enhancethe leadership, innovation, strategic thinking, and otherqualities of managers through management evaluation,course learning, and experience development, furtherimproving the construction of management teamsQuali?cationCerti?cation

Training

Some keypositions

Actively organize employees to participate in furthereducation required by relevant departments and ensuremore than 90% of them are awarded qualificationcertificates to enhance their work norms and businessabilities

TrainingCategory

TargetedParticipants

TrainingContent

TrainingReference

The Company's Talent Training System

The First-Ever Live Stream of Product Technology Talent RecruitmentIn October 2024, Mango TV hosted its first-ever live-streamed recruitment event forproduct technology talents. This innovative recruitment method, through onlineinteraction, provided prospective candidates with direct insights into the team climate,hiring criteria, and career development opportunities, attracting more excellentproduct professionals to join the Company. The live stream attracted over 20,000viewers, generated 56,000+ interactions, and resulted in the collection of 100+ high-quality resumes within just two hours. This event not only enhanced recruitmente?ciency but also strengthened the Company's employer brand in?uence.

Case

Promotional Poster & Screenshotof Live Stream

The First-Ever Live Stream of Product Technology Talent RecruitmentThe Qingmang Program · Culture + Technology Season, a strategic talent move in response to Hunan Broadcasting andTelevision's strategic deployment to "accelerate the integration of culture and technology and better shoulder the new culturalCase

Case

Four-Platform CoordinatedCompetition for PositionsCase

Internal EntrepreneurshipInitiativeIn 2024, the Company launched a four-platform coordinatedcompetition for positions, encouraging and supportingyoung employees who are willing to act and ready to delivergood results to stand out and take on more significantroles. Several post-90s employees were promoted tomanagerial positions, e?ectively implementing the MangoYoung Talent Program and nurturing a strong leadershippipeline. Additionally, the initiative was actively aligned withthe Qingmang Program to cultivate fresh talent, stimulatethe vitality of talent, and ensure an influx of skilled andcompetent professionals into key roles.

To give young talent more opportunities, XiaomangE-Commerce has established a clear promotion pathwayfrom grassroots employee to department head andultimately to a member at the O?ce of the General Manager.Additionally, the Company has launched an InternalEntrepreneurship Initiative facing all employees. Through acompetitive selection and mutual choice mechanism, morepromising young professionals are given opportunities torealize value. Employees with approved project proposalsupon review are appointed as track leaders, thereby placingmore outstanding young talents in pivotal roles.

mission", launched joint recruitment by Hunan Satellite TV and Mango TV for the ?rsttime. After launching in April 2024, the program held campus promotion events in fourcities, including Changsha, Guangzhou, Beijing, and Xi'an, collecting 27,000 resumesand achieving "stable growth in quantity and e?ective improvement in quality". At thelaunch event, over 200 vibrant new recruits of the Qingmang Program, all exceptionalstudents from top universities both in China and abroad, gathered with enthusiasm.They traveled from cities such as Sydney, Melbourne, Beijing, and Shanghai, passedthrough rigorous selection processes, and are now ready to embark on a new chapterin their lives with admiration and passion for Mango TV.

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Annual Training Conditions

Key PerformanceThroughout the year, the Mango TVTraining & Development Center recorded

training sessions

A total of

training hours

419.2

And a satisfaction rate of

97.3%

Launch of an Internal Online Learning Platform for Employees

In December 2024, Mango TV launched "Mango Platform", an internal online learningsystem designed to systematically enhance employees' intelligent learning experiences.Currently, nearly 100 online courses are made available. Within just three days oflaunch, total course clicks exceeded 4,000, and employees accumulated nearly 40,000minutes of total learning time, with an average of over 30 minutes per person. Thisinnovative platform has signi?cantly boosted the learning initiative and professionalcompetency of employees, elevating the overall skill level of the workforce.

Case

Mango TV's Internal Online Learning Platform for Employees

Mango Academic CaféThe Mango Academic Café, the first thematictraining salon of MGTV Learning, launched withan inaugural session featuring Liang Yong'an, arenowned writer and Fudan University humanitiesscholar. Focusing on "Contemporary Youth Cultureand Personal Growth", Liang offered deep andvaluable insights to over 500 participants acrossonline and o?ine channels. The event successfullyserved as a bridge for knowledge sharing andintellectual exchange, inspiring Mango's youngemployees and deepening their understanding ofcontemporary youth culture.

Case

Mango TV's Academic Café

International Masterclass of Qingmang Special Training CampIn September 2024, the Company hosted a two-day "1% International Masterclass" featuring a renowned UK-based model researchand development expert. Tailored for new recruits under the Qingmang Program, the course focused on creative thinking and practicalapplication, accelerating young talents' professional growth. The International Masterclass is an important annual plan of the "Mango'sInnovation" empowerment system of the dual-platform innovation research and development center, aiming to integrate expertresources at home and abroad to drive deeper collaboration in creative exchanges and content research and development.

Case

International Masterclass

21%on content

and31%on other areas

And

person-times

4,657of participating employees

With48%focused on productionand research

Achieving a30%increase in the numberof training sessions compared to theprevious yearA100%completionrate of training plans

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Mango Young Talent Program TrainingIn 2024, Mango TV launched the Young Talent Program training,designed to strengthen the leadership skills of the management.This structured training scheme includes Mini MBA courses inpartnership with Hunan University, masterclasses, and othercourses, building a curriculum system for reserve officials atthe primary and middle levels and laying a solid foundationfor a strategically-minded, management-savvy, and business-pro?cient management talent team.

Case

Mango TV's Young Talent Program Training

Safety Risk Identi?cation Process

The Company always puts employees' occupational health and safety in the first place and ensures a comprehensive safetyguarantee through a scientific safety risk identification and emergency management system. By continuously refining therisk control system, developing sound contingency plans, and conducting regular training and drills, the Company enhancesemployees' safety awareness and emergency response capacity, preventing and responding to potential hazards to the utmostextent and ensuring the safety of employees' lives and property.

Safety Guarantee

The Company gives top priority to occupational safety risk management and is committed to establishing a robust safety riskidenti?cation and assessment framework and accurately identifying potential safety hazards through a scienti?c risk assessmentprocess. Risk control-related systems have been established and e?ective measures have been in place to prevent and control allkinds of safety risks to ensure the occupational health and safety of all employees.

Risk Identi?cation

Determine the categoryand scope of safety risksto be identi?ed

Summarize theidenti?cation process andgive feedback on issuesfor ongoing improvement

Summary andfeedback

Recognize potential riskevents and contributingfactors based on theinformation collected

Formulate appropriateresponse measures forrisks of di?erent levels

Measuresdevelopment

Obtain objective-relatedhistorical data, currentconditions, futureprojections, and otherinformation

Execute risk control measures,continuously monitor theire?ectiveness, and makeadjustments as needed

Analyze the likelihoodand impact of each riskidenti?ed

Rank and grade risksbased on their likelihoodand impact

In terms of safety management, the Company has established a comprehensivecontingency plan and incident management mechanism, including the Fire EmergencyResponse Plan and the Anti-Terrorism and Explosion-Proof Emergency Response Plan,ensuring a swift and e?ective response to emergencies. Additionally, the Company strictlyimplements safety training and emergency drills for all employees, taking opportunitiessuch as "National Security Education Day", "Work Safety Month", and "Fire AwarenessMonth" to continuously improve the safety awareness and emergency response skills ofall employees, comprehensively carry out various safety work, prevent and reduce safetyhazards, and protect the safety of its employees and property.

Emergency Response Management

Fire Safety Drills and Training

National Security Education Day Promotion

During the reporting period, Mango TV organized a fireevacuation drill and specially invited professional instructorsto conduct ?re safety knowledge training. The training covered?re prevention, initial ?re suppression, proper use of ?re?ghtingequipment, self-rescue and evacuation techniques, and correctemergency reporting through case studies. Employees werereminded to prioritize fire and electrical safety, fostering aproactive fire prevention mindset. Following the training, theemployees participated in hands-on ?re extinguishing exercisesand mastered the proper use of fire extinguishers and fireprotection masks. This effectively enhanced their emergencyresponse capabilities and self-rescue skills.

To commemorate the 10th anniversary of the establishmentof National Security Education Day and promote theholistic approach to national security, Mango TV launcheda company-wide educational campaign themed "Ten Yearsof Innovative Leading" through internal digital screens, workgroups, and multiple forms of graphics and texts. In addition,the Security Department organized security personneltraining and anti-terrorism drills around National SecurityEducation Day, reinforcing the team's sense of mission andresponsibility to protect national security.

Case

Case

Mango TV Conducting Fire Drills

Security Personnel Conducting Anti-Terrorism Security Drill

During the reporting periodKey PerformanceThe Company accumulativelyconducted a total of

safety inspectionsWith its subsidiary GoldenEagle Cartoon completing

times

Implementation andmonitoring

Risk grading

Objective settingRisk identi?cation

Information

collection

Risk assessment

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In recent years, Mango Excellent Media has continued to build a content matrix centered around the contemporary theme of ruralrevitalization, leveraging media in?uence to promote rural development. A Store of Hope visited Xiahe Township in Liuyang City andWushi Town in Pingjiang County, showcasing rural revitalization achievements through immersive storytelling. Flavor of Hunan ChineseFood · Special Program of Hunan Cuisine and Go Where Flavors of Hunan Abound embodied General Secretary Xi Jinping's importantinstructions of adopting an all-encompassing approach to food, supporting the promotion of local specialty industries. Rural Partnersexplored unique local cultural and tourism products, driving the growth of rural tourism in an all-round way. Looking ahead, MangoExcellent Media will continue to leverage its platform strengths to support rural revitalization and sustainable development.

Encouraging Positive Interplay between Culture and Tourism

As a Party media and a state-owned enterprise, Mango Excellent Media remains committed to its social responsibilities, actively engagingin diversified public welfare practices covering rural revitalization, public charity, educational support, and ecological protection.Leveraging its platform advantages, the Company continuously empowers rural development through high-quality content, supportsvulnerable groups, and promotes educational equity. Through various public welfare initiatives, the Company fosters social goodwilland spreads warmth. Moving forward, Mango Excellent Media will continue to harness the power of media, build social consensus, andcollaborate with all sectors to create a better future.

Rural Revitalization and Social Contribution

The Company actively responds to the national rural revitalization strategy and drives the integration of local economies andcultural development by utilizing its strengths in cultural communication, media content, and new media platforms throughcreative cultural programs. By transforming rural characteristic culture and local resources into economic momentum with long-term development potential, the Company strives to explore innovative approaches and practices to support rural revitalization.

Rural Revitalization

The Daughters of Chinese Villages—A New Pathway for Rural RevitalizationA popular Mango TV inspirational competitive variety show "The Daughters of Chinese Villages" spotlighted the stories of ruralwomen and built an innovative "variety show + cultural tourism" model in combination with local characteristic culture. Thisapproach not only enhanced local cultural in?uence but also utilized digital platforms to promote rural tourism. The programconsistently ranked ?rst in its time slot and received recognition from the Ministry of Culture and Tourism, the National EthnicA?airs Commission, and major media outlets. Global Times praised its model as a new pathway for rural revitalization.

As "The Daughters of Chinese Villages" concluded its grand ?nale, theshow partnered with Happigo to launch a nine-hour public servicelive-streaming event, "Hometown's Best Products Recommendedby The Daughters of Chinese Villages", to promote rural revitalizationand help farmers selling their products. The live stream promoted theselling of local characteristic agricultural products such as Aksu applesfrom Xinjiang, Yulu fragrant pears from Shanxi, Xinhui dried tangerinepeels from Guangdong, donkey-hide gelatin cakes from Shandong,and Yangcheng Lake hairy crabs from Jiangsu. The event attractedsigni?cant consumer attention and purchasing, e?ectively broadeningthe sales channels of agricultural products, increasing farmers' income,and advancing local specialty industries.

Case

Promotional Posters of The Daughters of Chinese Villages

Live Stream of "Hometown's Best ProductsRecommended by The Daughters of Chinese Villages"Go Where Flavors of Hunan Abound

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Emergency Response to Floods in Southern China

In mid-June 2024, severe ?oods struck Hunan Province. The Mango Public Service Platform responded swiftly, collaborating withthe Chinese Red Cross Foundation and the Hunan Youth Development Foundation to launch five major flood relief projects,including "Swift Action for Flood Relief" and "Fight the Flood Together". The platform conducted widespread promotion via thePC, app, mobile terminal, and other channels to mobilize public donations. Over 10,000 individuals participated, raising more thanRMB 800,000 to timely support disaster relief, supply distribution, and infrastructure restoration. In December 2024, the MangoPublic Service Platform received the "Charitable Contribution to Flood Relief" award from the Hunan Charity Federation.

Case

Flood Relief Projects Launched by Mango Public Service Platform

The Company empowers charitable organizations through the "Internet Plus" model by building the Mango Public Service Platform.Guided by the principle "Born with Love, Shine with Public Service", the platform conveys the concept that everyone is loving and kind,and encourages each user to make their contribution to warmth and light to others. Mango Excellent Media actively participates in publicwelfare undertakings such as emergency relief, vulnerable group support, and corporate social responsibility initiatives via the MangoPublic Service Platform, mobilizing broad public engagement and demonstrating a strong sense of corporate social responsibility.

Spreading Love through Philanthropy

During the reporting period

Key Performance

Released

public fundraising projects

And attracted donations from over

participants.

124,000

Case

"Furthering Cultural Development in Xinjiang" to Promote Rural Revitalization andDevelopmentIn September 2024, the Company dispatched a delegation to visit Turpan, Xinjiang for in-depth communication regarding furtheringcultural development in Xinjiang, culture-tourism integration, and media promotion. The delegation visited the Turpan Museum andShanshan County to investigate the protection and utilization of cultural relics and the development of cultural tourism resources.They also discussed with local publicity, culture and tourism departments about documentary production, mini-series creation,international media outreach, digital preservation of cultural heritage, and other cooperation directions. With extensive experience incultural communication, the Hunan Broadcasting System has provided high-quality support for Turpan to promote local culture withlocal characteristics by leveraging its content production strengths. In the future, Mango Excellent Media will further harness its in?uenceas a new media platform and contribute to transforming Turpan's cultural and tourism resources into economic drivers with innovativecontent, thereby advancing integrated cultural and tourism development and truly energizing local industries with cultural values.

A Visit to Turpan by the Delegation

Mango Public Service Platformcumulatively ahosted

registered public

charity organizations

Raised more than RMB

million (including

26.32

o?ine donations)

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Caring for Ethnic Minority and Hearing-Impaired ChildrenAt the beginning of 2024, the Mango TV program "Circle of Sound" put a special focus on the ethnic minority and hearing-impaired children. The Mango Public Service Platform, partnering with the Mango V Foundation under the China Social WelfareFoundation, introduced the "Sing for Joy" charity project, featuring Tibetan, Uyghur, and Yi children performing "Singing aFolk Song for the Communist Party" alongside renowned singer Han Hong, passing on dreams and hope with music. Theprogram brought public attention to the cause through an interactive introduction segment, allowing viewers to learn morevia QR codes and experience the power of music and the public good. Singer Zhou Shen's performance of the song "Listen"raised awareness about hearing-impaired children, spotlighting the "Awaken Little Ears" project. These e?orts raised publicawareness of public welfare and provided tangible support to the ethnic minority and hearing-impaired children.

Case10

th Anniversary Themed Activity of the Public Service Action for Thalassemia Patients

On May 8, 2024, the 31

stWorld Thalassemia Day, Mango TV collaborated with the China Social Welfare Foundation, MangoV Foundation, and other organizations to launch the 10th Anniversary Themed Activity of the Public Service Action forThalassemia Patients in Hunan under the theme of "Love from Hunan, Dreaming Beyond Thalassemia". The activitypopularized knowledge of thalassemia prevention and control through the online H5 platform and offline activities andfeatured a public welfare short ?lm, "Fighting! Wang Zai", showcasing a four-year-old thalassemia patient's positive attitudeand arousing social concern for the group. The activity attracted corporate donations totaling nearly RMB 2 million, providingcritical medical support to underprivileged children with thalassemia in Hunan. In February 2025, the project was recognized asone of the "2024 Top 10 Outstanding New Media Public Service Cases in China".

Case

Poster and Donation Ceremony of the 10th Anniversary Themed Activity of the Public Service Action for Thalassemia Patients

Our Artists Participating in the "Half Smile" Project to Support Children with Autism"Half Smile" is an original art brand that features artworks created by children with autism. Over the past decade, it hasbeen dedicated to promoting employment opportunities for individuals with autism by building a professionalized publicwelfare system that helps them integrate into society.

Case

Our Artists Participating in the "Half Smile" Public Welfare Project

Screenshots of Mango TV's "Circle of Sound" program

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2024 "Community Investing" Mango's Educational Support Season for Public ServiceIn August 2024, the Mango Public Service Platform under Mango TV launched the activity of 2024 "Community Investing"Mango's Educational Support Season for Public Service under the theme of "Endless Love" in collaboration with theChina Organ Transplantation Development Foundation, the Hunan Charity Federation, the Hunan Youth DevelopmentFoundation, and the Hunan Foundation for Disabled Persons. The activity focused on four public education programs,sharing the inspiring educational stories of students and building extensive connections with social public service resourcesvia online interactive H5 platforms. Hunan Satellite TV host Li Rui and actress Zhao Zhaoyi served as "Community InvestingAmbassadors", actively appealing to all sectors of society to pay attention to public welfare education. For o?ine e?orts,the activity established public engagement booths at Window of the World, attracting many citizens to participate. Throughonline and o?ine interactions, the activity attracted 4,316 participants and raised donations of over RMB 310,000.

Case

Promotional Posters of "Endless Love" Activity

Mango Excellent Media gives full play to its platform advantages and responds to the propositions of the times with youthful andinnovative expressions. Through diverse forms and extensive social cooperation, the Company remains dedicated to supportingstudent growth, nurturing the sense of social responsibility and public welfare consciousness among young people, and helpingthem foster the right values and social conscience.

Public Education

Public Service Brand "Hunan Children's Tra?c Safety Education Base"

In March 2024, Golden Eagle Cartoon was officially designated as the Hunan Children's Traffic Safety Education Base, whileMaiji was appointed as the Hunan Youth Tra?c Safety Ambassador. Supported by the Tra?c Police Corps of the Public SecurityDepartment of Hunan Province, this initiative aims to enhance traffic safety awareness among young people. Leveraging itsextensive in?uence, Golden Eagle Cartoon will popularize tra?c safety knowledge in an engaging and vivid way, helping childrendevelop a scienti?c tra?c safety concept and contributing to the broader dissemination of a culture of civilized transportation.

Case

Golden Eagle Cartoon's Tra?c Safety Class and Awarding Ceremony

Voluntary Activity Honors Obtained by the Company and Its Subsidiaries

The Company actively encourages employees to participate in various volunteer initiatives and provides resources and support tohelp them achieve personal growth and self-worth while contributing to public welfare.Volunteer Activities

During the reporting period

Key Performance

Mango TV accumulatively organized

volunteer events

participantsWith2,337

participantsWith

service hoursAnd a total of

926.3

service hoursAnd a total of1,488And EE-Media organized volunteer events

121122

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Mango Volunteers Shine in Longshan, Xiangxi

China Charity Day Quiz Challenge

In May 2024, volunteers from Mango Excellent Media participated in an event hosted by the Red Cross Society of ChinaHunan Branch in Longshan, Xiangxi, to celebrate the 120th anniversary of the Red Cross Society of China. A team of 24volunteers from the Company took part in various activities, including a speech competition and a fun sports event. Theyshared touching stories of their volunteer experiences, and the Mango Excellent Media team won second place in the groupcompetition of the fun sports event, demonstrating youthful energy and strong team cohesion. This event highlighted thevolunteers' commitment to social responsibility, enhanced the Company's corporate image, strengthened employees' senseof group identity, and further promoted the Company's volunteer spirit.

In September 2024, the Mango Public Service Platform launched the "How Much Do You Know About Charity?" quizchallenge in honor of the ninth annual China Charity Day. The quiz challenge aimed to popularize the newly amendedCharity Law through an interactive quiz, making legal knowledge on charity more accessible and easier to understand andaccept. The event has enhanced public awareness of laws on charity, especially among young people, and encouragedgreater attention to and participation in charitable activities.

Case

CaseMango Excellent Media's Volunteer Team and Fun Sports Event Runner-up Trophy

Promotional Poster of China Charity Day Quiz Challenge

"Doing Good on 99 Giving Day"—Artists Engaging in Frontline Public Welfare Initiatives

Preserving Intangible Cultural Heritage—The Magical Journey of Little Culture Guardians

Artists from the Company took partin the "Doing Good on 99 Giving Day"project, engaging directly in frontlinecharitable activities. They visited projectsites, shared stories of compassion,and collaborated with charitableorganizations to launch online publicwelfare tours. By promoting publicwelfare concepts, they inspired morepeople to take part in doing gooddeeds, fostering a culture of kindnessand ensuring that love and warmthcontinue as an everlasting melody.

Little Culture Guardians tells theanimated story of young protagonistswho grow through their adventures inprotecting intangible cultural heritage.Their journey not only unfolds onscreen but also resonates with moreyoung viewers, encouraging childrento respect traditions and embracecultural preservation, ultimatelyempowering a new generation tocarry forward cultural heritage.

Case

Case

Artists Participating in the "Doing Good on 99 Giving Day" Public Welfare Project

Little Culture Guardians

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Environmental Protection andClimate Action

Energy Management andResource Conservation

Environmental Responsibility

Mango Excellent Media has integrated the concept of "green communication" into all aspectsof its content production and industry operations. Leveraging the advantages of its integratedmedia ecosystem, the Company actively explores low-carbon development pathways under thedeep integration of culture and technology and ful?lls its responsibility in promoting ecologicalcivilization. During the reporting period, the Company recorded a total carbon dioxide emissionof 10,895.15 tons and a total energy consumption of 1,708,885.43 kgce. The Company continuedto advance upgrades in energy-saving and consumption-reduction technologies, optimizeenergy consumption habits at daily work, and reduce energy intensity. Through the productionof high-quality content such as Sunrise on The River and Panda's Family, the Company conveyedthe values of ecological civilization and promoted environmental awareness, calling on thepublic to care for environmental protection and biodiversity conservation.

Mango Excellent Media actively embraces the philosophy of green development, integratesecological protection and responses to climate action into its core strategy, and aligns itssustainable development practices with the "carbon peaking and carbon neutrality" goals. Byenhancing its environmental management system, promoting green and low-carbon operations,and fostering an eco-friendly culture, the Company continues to advance its green and low-carbontransformation and contribute its share to global climate actions.Our Actions

Relevant SDGs

Our Concept

Our Achievements

The Company prioritizes environmental management by establishing anenvironmental protection organization structure that clearly defines powersand responsibilities for environmental governance and incorporating the goal ofgreen operation into the performance assessment mechanism. Moving forward,Mango Excellent Media will continue strengthening execution capabilities withorganizational power and promoting the integration of sustainability into all linksin corporate decision-making and business innovation. With these efforts, theCompany aims to provide the industry with a sustainable development paradigmthat integrates media features with technological wisdom.

As a leading Internet-based audiovisual platform, the Company fully leverages its social in?uence to convey the value of ecologicalcivilization through high-quality content creation. By driving green operations with digital technology innovation and introducingprograms focusing on environmental protection, the Company strives to raise public consciousness about environmentalprotection and biodiversity.

As a new-type mainstream media group, Mango Excellent Media ?rmly upholds the principle of "green communication" acrossall aspects of its content production and industry operations. Relying on its integrated media ecosystem, the Company activelyexplores low-carbon development pathways against the backdrop of deep integration of culture and technology.Environmental Management

Environmental Protection and Climate Action

During the reporting periodthe Company was not subject toany major administrative penaltiesor criminal liabilities imposedby ecology and environmentauthorities or other relevantdepartments due to environmentalincidents, nor did any environmentalemergencies occur.

Key Performance

Sunrise on The River, an Environmental Protection-Themed Drama to Promote Ecological Progress

During the reporting period, Mango TV produced and broadcast Sunrise on The River, an environmental protection-themed drama, representing an outstanding practice of artistic work creation rooted in the background of environmentalprotection. The TV series paints a vivid picture of China's modern ecological advancements, in which government o?cialsactively explore various ecological protection methods by implementing an array of eco-friendly projects, such as urbanrenewal, water pollution control, soil restoration, and wetland conservation, treating the environmental cause as a boosterto improve people's well-being. By confronting pressing environmental challenges and focusing on ecological civilizationin the new era, Sunrise on The River plays a critical role in ensuring that the whole society becomes more conscious andactive in pursuing ecological progress.

In collaboration with China Environment News, Mango TV launched a series of co-branded posters for Sunrise on The River, centeredon the themes of "Keeping Our Skies Blue, Waters Clear, and Lands Clean". These posters were released on key environmental datessuch as Mother River Protection Day and National Tree Planting Day to promote the drama's environmental message, enhance publicawareness of ecological conservation, and inspire collective e?orts to protect our natural landscapes.

Case

Sunrise on The River Poster to Raise Public Environmental Awareness

After its release, Sunrise on The River receivedwidespread acclaim and strong audience engagement.It ranked ?rst in CSM's all-day provincial satellite TVratings for multiple days

And appeared on trending topic listsacross various platforms over

times100+With the main topic onTikTok seeing a single-day increase of

million views

Requently topping the maintrending list. In just 15 days, themain topic amassed over

billion views onshort-video platforms

The series also secured theNo. 1

spot multipletimes on rankings from TikTok,Maoyan, Yunhe, and Dataprox.

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Mango Excellent Media regards addressing climatechange as a core pillar of its environmental responsibility.In active response to China's "carbon peaking andcarbon neutrality" strategy, the Company keepsexploring low-carbon development pathways for themedia industry and promotes energy conservation andemission reduction measures in a systematic manner.The Company has established a core managementframework for addressing climate change, collaboratedwith third-party organizations to investigate and optimizethe climate risk management system, intensi?ed e?ortsin internal carbon footprint tracking, and graduallyimproved the environmental data disclosure mechanism,with a view to embedding the low-carbon concept inevery stage of operations.

Addressing Climate Change

During the reporting periodThe Company generated a total of

tons10,895.15

Key Performance

Case

Case

Panda's Family, a Popular Science Program on Giant Pandas to PromoteBiodiversity Conservation

Four Platforms Conducting the "For a Greener Future" Voluntary Tree-Planting Themed Party Day Activity

During the reporting period, Mango TV, in collaboration with the China Conservation and Research Centre for the GiantPanda, launched Panda's Family, a popular science documentary series dedicated to giant panda conservation. Theprogram o?ers heartwarming content that satis?es the public's fascination with pandas while presenting the meticulouse?orts behind panda conservation from the perspectives of young trainee keepers as they explore, learn, and experience thework ?rsthand. It highlights the dedication of countless panda guardians and showcases China's remarkable contributionsto global biodiversity conservation. The program's in-depth portrayal of the professionalism and significance of pandaconservation attracted a large young audience, demonstrating China's achievements in protecting giant pandas, this?agship species and raising public awareness of wildlife preservation and development.

Panda's Family

On Xiaohongshu, users actively sharedtheir enthusiasm, generating over

3,000posts

With the maintopic amassing

25.65

million views

And total exposurereaching

million

And a single video earning270,000likes at most

The total short videoviewership exceeded

millionShort video engagement wasparticular strong with over

clips surpassing 10,000 likes

Upon release, Panda's Family generatedsigni?cant online buzz, securing

trending topics

Including

trending topics on both main and sub-lists of Weibo,

and maintained consistent visibility on the list during theOlympics season.across all platforms

In March 2024, Mango Excellent Media, Mango TV, and Hunan Satellite TV jointly organized the "For a Greener Future"Themed Party Day Activity to celebrate the National Tree Planting Day in Gejiashan Village, Kaihui Town, ChangshaCounty. Over 200 Party members, o?cials, and employees, together with local residents, participated in the tree-plantingactivity and planted more than 600 trees, includingCamellia oleifera Abel, camphor trees,Phoebe spp., and sweetosmanthus, assisting in rural greening with concrete actions and practicing the idea that lucid waters and lush mountainsare invaluable assets. Mango Excellent Media has upheld its commitment to voluntary tree planting for 12 consecutiveyears, not only improving the ecological environment but also leveraging its platform's in?uence to encourage broadersocietal participation in promoting ecological progress.

of carbon dioxide emissions

With a carbon dioxideemission intensity of

tons

0.008

per RMB 10,000 revenue

Volunteer Tree-Planting Activity129130

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Mango Excellent Media upholds the concept of green development by comprehensively optimizing energy management,improving water resource utilization e?ciency, and implementing measures to reduce packaging materials. The Company activelyful?lls its environmental responsibilities and remains committed to implementing the green management concept, constantlyimproving resource utilization e?ciency, and contributing to the goal of low-carbon sustainable development.

Energy Management and Resource Conservation

Mango Excellent Media continuously upgrades energy-saving and consumption reduction technologies, optimizes o?ce energyconsumption habits, and reduces energy consumption intensity. The Company actively promotes energy conservation awarenessin daily work, encouraging employees to adopt energy-e?cient behaviors. Through internal training, awareness campaigns, andprominently displayed reminders in o?ce spaces, the Company aims to raise employees' awareness of the importance of energyconservation and foster a culture whereby energy conservation becomes a shared responsibility. Employees are encouraged toidentify process optimization opportunities in their daily work, minimize unnecessary energy use, avoid prolonged standby modefor equipment, and reduce unnecessary lighting.

Energy Management

Reducing Air Conditioning Energy Consumption at Happigo

In 2024, Happigo replaced its automatic air conditioning mode with a combination of automated and manual adjustments.With a scheduled on/o? system in place, the Company's on-duty electricians adjust the air conditioning water temperature inreal time based on the actual o?ce temperature. For instance, in the morning and evening, the central air conditioning watertemperature is set about one degree higher than that during midday to reduce the system's operational load and achieveenergy savings. Additionally, increased e?orts have been made to carry out inspections, ensuring that o?ce doors and windowsare closed promptly and unoccupied o?ce areas have their air conditioning units switched o?, helping minimize cooling lossand energy waste and ultimately reducing air conditioning power consumption.

Case

Happigo's Proposal for Saving Electricity

Maximize the useof natural light and

minimize indoorlighting usage

Turn o? computers, water

dispensers, and printersafter work to reduce standby

power consumption.Develop the habit ofswitching o? electricaldevices before leaving

Prohibit the use of high-

energy-consumingheating devices suchas electric heaters andwarmers in o?ce areas

Set air conditioning to heating

mode only when indoortemperatures fall below 16°C,with a maximum setting of 20°C.Cooling mode should only beused when indoor temperaturesexceed 26°C, with a minimumsetting of 26°C.

On-duty electricians should turn

on the central air conditioning

unit 30 minutes before workhours and turn it o? 30 minutesbefore the end of the day,following the HR Department'sworking schedule.

Keep doors and windows closed whileair conditioning is running. Avoid energywaste caused by operating air conditioningwith doors and windows open. Employeesare encouraged to switch o? split-unit air

conditioners 30 minutes before leavingwork. Avoid energy waste caused byoperating air conditioning with nobodyindoors for a long time.

On-duty electriciansshould conduct strictregular inspections andturn o? the air conditioneror adjust air conditioningsettings based ontemperature changes

131132

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The Company actively explores eco-friendly solutions in logisticsand packaging by optimizing design and material selection toachieve quantity reduction and sustainable management ofpackaging materials. Golden Eagle Cartoon promotes a greenand sustainable approach in the design of products for childrenand children's playgrounds to minimize its environmental impactduring operations. For example, some materials used in Maijiproducts, developed by Golden Eagle Cartoon, are biodegradableand more eco-friendly. Additionally, the Company promotesdigital solutions such as video conferencing and digital documentsharing via iPads or computers. The Company also advocatesgreen and resource-efficient office practices such as double-sided printing and the use of perforated paper to minimize paperconsumption and improve resource utilization.

The Company makes a rational utilization of water resources, primarily using water for domestic purposes. By establishing a watermonitoring and management system and implementing rigorous water conservation measures, the Company promotes water recyclingto minimize water waste during operations. Employees are encouraged to adopt water-saving habits in their daily routines. Throughinternal awareness campaigns, the Company raises awareness of water conservation and motivates employees to reduce water usagewhen washing hands, drinking water, and performing other daily activities.

Resource Utilization

Water Conservation Measures

Water-Saving Slogan

Paper-Saving Slogan

? Install water-saving faucets and toilet tanks to

reduce per-use water consumption? Implement water-e?cient methods for plant careand cleaning tasks

? Eliminate the behavior of washing cups with bottled

water and adopt a controlled water supply approach,reducing projected annual water expenses byapproximately RMB 2,000? Conduct monthly meter reading checks to analyzeyear-on-year and month-on-month water expense datato identify anomalies; in case of any unusual increasesin the using amount, conduct immediate inspections to?nd the cause and repair to prevent leaks and wastage

Golden Eagle CartoonHappigo

Environmental Performance

Water Resource

? The water consumption intensity re?ects the water consumed per RMB 10,000 of revenue. The lower the unit water consumption,

the lower the water consumption intensity.

? The water e?ciency re?ects the revenue from water consumed per ton. The greater the unit revenue, the higher the water e?ciency.

202362,025.02

202463,618.42

Water consumption (ton)

2023

0.04

2024

0.05

Water consumption intensity (tons/

RMB 10,000 of revenue)

Water resource e?ciency(RMB 10,000 of revenue/ton)

Greenhouse Gas Emissions

? The greenhouse gas emission of the Company mainly refers to the greenhouse gas

directly produced by the purchase of natural gas energy and that indirectly producedby the purchase of electricity energy.? The greenhouse gas emission is calculated according to the 2019 Baseline EmissionFactors for Regional Power Grids in China.2023

0.007

2024

0.008

Greenhouse gas emission intensity (Ton of

CO2 equivalent/RMB 10,000 of revenue)

2023

418.82

2024

574.02

Direct emission (Ton of CO

equivalent)

202310,124.77

202410,321.13

Indirect emission (Scope 2)

(Ton of CO

equivalent)

202310,543.59

2024

10,895.15

Total greenhouse gas emission

(Ton of CO

equivalent)

Energy

? The total energy consumption is calculated byGeneral Rules for Calculation of ComprehensiveEnergy Consumption (GB/T 2589-2020).? The energy intensity re?ects the energy consumedper RMB 10,000 of revenue. The lower the unitenergy consumption, the lower the energy intensity.? The energy efficiency reflects the revenue fromenergy consumed per kilowatt-hour. The greaterthe unit revenue, the higher the energy e?ciency.

2023

1.10

2024

1.21

Energy intensity (kgce/RMB

10,000 of revenue)

Energy e?ciency (RMB 10,000of revenue/kgce)

2023193,720.01

2024265,502.00

Gas consumption (m

)202311,309,009.74

2024

11,528,342.00

Power consumption (kWh)

20231,602,969.31

2024

1,708,885.43

Total energy consumption (kgce)

2023

23.59

2024

22.13

2023

0.91

2024

0.82

133134

Mango Excellent Media Co., Ltd.｜2024 ESG & CSR ReportAppendixGovernance ResponsibilityPrefaceEnvironmental ResponsibilitySocial Responsibility

Appendix

Variety ShowsHighlight Programs

Presenting audiences with high-quality music,positive values, and an engaging culturalexchange between China and the worldValue Leading, Technological

Innovation

Singer 2024

Corresponding Topics

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Value Leading,Technological Innovation

Assisting in thinking aboutthe strength of female andtraditional culture

Riding the Wind 2024

Technological Innovation

Innovating a dual-performance modefeaturing "Singing with the Singer" and

"Bullet Screen Singing with Others"

Time Concert S4

Showcasing the rich legacyof Cantonese music and its

modern evolution

Value Leading

See You Again S4

A global entrepreneurship showfor university students, celebrating

dreams taking ?ight in Hunan

Gold Rush 2025

Value Leading

A globe-trotting adventurefull of challengesDivas Hit the Road S6

Natural Conservation, Economy Driving

Exploring and discovering thebeauty of nature and geographyA Journey for No. 1 S2

Economy Driving

Spotlighting the stories of rural womenand building an innovative "variety show+ cultural tourism" model in combination

with local characteristic culture

The Daughters of Chinese Villages

Showcasing the rich legacyof Cantonese music and its

modern evolutionValue Leading

In?nity and Beyond S4

Value Leading,Technological Innovation

Breathing new life into music andculture with a burning passion

Call Me By Fire 2024

A spirited portrayal of youth,

passion, and dreams

Awesome Us

Value Leading

Value Leading

A female-led mystery-solving showo?ering sharp insights into publicsentiment and real-world issuesA captivating ensemble of women

solving mysteries together

Value Leading

Young partners embarking on a hands-on

journey running a restaurant

The Chinese Restaurant S8

Value Leading

Public discourse meeting

puzzle-solving

Great Escape S6

Value Leading

An Internet-based legal education mysteryshow delivering legal knowledge through

compelling storytellingWho's The Murderer ·

Season of Memories

Value Leading

Corresponding Topics

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开篇

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PrefaceSocial ResponsibilityGovernance ResponsibilityEnvironmental ResponsibilityAppendixMango Excellent Media Co., Ltd.｜2024 ESG & CSR Report

Variety Shows

138137

A thrilling journey ofaspiring pilots chasing theirdreams in the skies

Value Leading,Economy Driving

Workplace Newcomers ·Captain Season

Value Leading, Carrying

Forward the Culture

Making traditional Chinesemedicine appealing to the

younger generationGuo Yi Shao Nian Zhi

Value Leading,Economy Driving

Youth culture igniting

urban passionCatch Me If You Can

A blind-box travelcompetition show

Random Tour

Value Leading,Economy Driving

Finding spiritualsanctuaries in modern life

Value Leading

Brilliant Garden

A heartwarm?g travelshow explor?g the mother-

?ughter bond

Daughters and Mothers

Value Leading

A journey of explorationthrough travel

Our AI Journey

Value Leading, Economy Driving

Documentaries

Exploring traditional Chinese maxims of o?cialconduct and delving into the exemplary codes ofconduct embedded in traditional Chinese culture

Value Leading, Culture of Integrity

Admonitions to O?cials in China

Protecting children's eyes and

illuminating their futureValue Leading, Economy Driving

The Story of Eyes

Blending history and science to reshape the

educational narrative of teaValue Leading, Carrying Forward the Culture

The Story of Anhua Dark Tea

Value Leading, Carrying Forward the Culture

Revitalizing ancient artifactsthrough the deep integration of"culture + technology"Mawangdui's Immortal Years

Value Leading, Carrying Forward the Culture

Exploring a 3,000-year culturalhistory of soy sauce

The Story of Soy Sauce

Value Leading, Carrying Forward the Culture

Exploring rural revitalizationthrough the eyes of writersQingxi Village: Remarkable Changes in the New Era

Value Leading, Natural Conservation

Presenting the meticulous e?ortsbehind panda conservation and callingfor species conservationPanda's Family

Value Leading, Carrying Forward the Culture

Showing a wonderful journey ofsafeguarding intangible cultural heritageand advocating cultural inheritance

Little Culture Guardians

Corresponding Topics

Corresponding Topics

Corresponding Topics

Corresponding Topics

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Corresponding Topics

Corresponding Topics

Corresponding Topics

Corresponding Topics

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PrefaceSocial ResponsibilityGovernance ResponsibilityEnvironmental ResponsibilityAppendixMango Excellent Media Co., Ltd.｜2024 ESG & CSR Report

TV Dramas

140139

Focusing on female growth and patriotism

with "?owers" as its mainline

Value Leading, Carrying Forward the Culture

Flourished Peony

Value Leading

A new mythological romancefeaturing a powerful combinationinfused with both the warmth ofeveryday life and epic grandeurThe Legend of Shen Li

Following six young individuals asthey chase their dreams and realizetheir self-worth in Tibet

Value Leading, Economy Driving

The City of Sunlight

Celebrating the 25th Anniversary of Macao'sReturn to China and showing the uniquecityscape and cultural charm of MacaoValue Leading, Economy Driving

Begin Again

Presenting China's explorationand practices in ecological

civilization developmentSunrise on the River

Natural Conservation

A sweeping retelling of therevolutionary history in China's

northwest region

Northwest Years

Value Leading, Carrying Forward the Culture

A tribute to unsung heroes ofthe covert front, whose pathsare paved with silent brillianceShooting Stars

Value Leading, Carrying Forward the Culture

A heartfelt story of women's growth,

love, and courageMe and My Family

Value Leading

Doctors with healing heartscuring the toughest diseasesGood Will Society

Value Leading

Passion-fueled rally racing unfolding acultural and tourism picture of Xinjiang

Brother

Value Leading, Economy Driving

A culinary blogger encountering a

new-gen tech-savvy farmerA Taste Called Qingxi

Value Leading, Carrying Forward the Culture

Value Leading

Embracing a documentary-style aesthetic

and depicting the deeply emotionaleveryday lives of ordinary citizens

Romance in the Alley

Corresponding Topics

Corresponding Topics

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AppendixSocial ResponsibilityEnvironmental ResponsibilityPrefaceGovernance ResponsibilityMango Excellent Media Co., Ltd.｜2024 ESG & CSR Report

Index of Indicators

Economicperformance

Operating revenueRMB100mn

139.77

146.28140.80

Net pro?t attributable to parent companyRMB100mn

18.64

35.5613.64

Total assetsRMB100mn

297.84

314.22325.3

Number of R&D personnelPerson

694879Proportion of R&D personnel%12.9715.7819.48R&D investmentRMB100mn

3.64

4.193.95

Total taxRMB100mn

4.55

5.115.49

Shareholder dividendsRMB100mn2.433.374.12

Environmentalperformance

Power consumptionKWH11,433,75111,309,01011,528,342Gas consumptionM

19,034193,720265,502Water consumptionTon61,33662,02563,618Total greenhouse gas emissions

Ton of CO

equivalent

10,277.6010,543.5910,895.15

Socialperformance

Total number of employeesPerson4,1254,3974,512The proportion of female employees%575656Employment contract coverage%100100100Social insurance coverage%100100100Physical health examination coverage%100100100Number of employee trainingSession668628621

CategoryIndicatorUnit202220232024Key Performance

Climate change tacklingEnvironmental Protection and Climate ActionPollutant discharge

Not Applicable. The Company is not included in the list of enterprisesthat ought to legally disclose environmental information.Waste disposal

Production and operation activities have not generated wastematerials causing signi?cant environmental impact.

Ecosystem and biodiversity protectionEnvironmental Protection and Climate ActionEnvironmental compliance managementEnvironmental Protection and Climate ActionEnergy usageEnergy Management and Resource ConservationEnergy Management and Resource ConservationEnergy Management and Resource ConservationCircular economyEnergy Management and Resource ConservationRural revitalizationRural Revitalization and Social ContributionContributions to the societyRural Revitalization and Social ContributionInnovation-driven

Annual Feature: The Mango's Practice in the Integration of Cultureand TechnologyInformation Security & Data and Intelligence-Driven DevelopmentEthics of science and technologyInformation Security & Data and Intelligence-Driven DevelopmentSupply chain securitySupply chain securityEqual treatment to small and medium-sizedenterprises

Not applicable. The company treats small and medium-sizedenterprises equally and there are no situations where paymentsto small and medium-sized enterprises are overdue.Safety and quality of products and servicesProduct Quality and User RightsData security and customer privacy protectionInformation Security & Data and Intelligence-Driven DevelopmentEmployeesEmployee Growth, Health and SafetyDue diligenceRisk Identi?cation and Internal ControlCommunications with stakeholdersESG ManagementAnti-commercial bribery and anti-corruptionFair Business Practices, Anti-Corruption and IntegrityAnti-unfair competitionFair Business Practices, Anti-Corruption and Integrity

Sustainability Report GuidelinesRelated Chapters

Sustainability Report Guidelines Index

141142

Mango Excellent Media Co., Ltd.｜2024 ESG & CSR ReportPrefaceAppendixSocial ResponsibilityGovernance ResponsibilityEnvironmental Responsibility

GRI content index

GRISTANDARD

GRISTANDARDDISCLOSURE

DISCLOSURE

LOCATION

LOCATION

Statement

of use

Mango Excellent Media has reported the information cited in this GRI content index for the period January 1, 2024to December 31, 2024, with reference to the GRI Standards.GRI 1 usedGRI 1: Foundation 2021

Organization and Reporting PracticesG2-1Organizational detailsAbout Mango Excellent MediaG2-2

Entities included in theorganization's sustainability reporting

About This ReportG2-3Reporting period, frequency and contact pointAbout This Reaport

Activities and Workers

G2-6 Activities, value chain and other business relationshipsAbout Mango Excellent MediaG2-7EmployeesEmployee Growth, Health and Safety

Governance

G2-9Governance structure and composition

Corporate Governance and

Investor Relations ManagementG2-10Nomination and selection of the highest governance bodySee the annual reportG2-11Chair of the highest governance bodySee the annual reportG2-12

Role of the highest governancebody in overseeing the management of impacts

Corporate Governance and

Investor Relations ManagementG2-19Remuneration policiesSee the annual reportG2-20Process to determine remunerationSee the annual reportG2-21 Annual total compensation ratiSee the annual report

Strategy, Policy, and PracticeG2-22 Statement on sustainable development strategyESG ManagementG2-23Policy commitments

Corporate Governance andInvestor Relations ManagementG2-24Embedding policy commitments

Corporate Governance andInvestor Relations ManagementG2-25Processes to remediate negative impactsParty Building Leadership and Thematic EducationG2-26Mechanisms for seeking advice and raising concernsParty Building Leadership and Thematic EducationG2-27Compliance with laws and regulations

Corporate Governance andInvestor Relations ManagementG2-28 Membership associationsIndustry Exchange and Value Co-Creation

Stakeholder Engagement

G2-29 Approach to stakeholder engagementESG Management

Material Topics

G3-1Process to determine material topicsESG ManagementG3-2List of material topicsESG ManagementG3-3Management of material topicsESG Management

Economic PerformanceG201-1Direct economic value generated and distributedSee the annual reportG201-3De?ned bene?t plan obligations and other retirement plansSee the annual reportG201-4Financial assistance received from governmentSee the annual report

Indirect Economic ImpactsG203-2Signi?cant indirect economic impactsRural Revitalization and Social Contribution

Anti-corruptionG205-2

Communication and training aboutanti-corruption policies and procedures

Fair Business Practices, Anti-Corruption andIntegrityTaxG207-1Approach to taxSee the annual reportG207-2Tax governance, control, and risk managementSee the annual reportG207-3

Stakeholder engagement andmanagement of concerns related to tax

See the annual reportG207-4Country-by-country reportingSee the annual report

EnergyG302-1Energy consumption within the organizationEnergy Management and Resource ConservationG302-3Energy intensityEnergy Management and Resource ConservationG302-4Reduction of energy consumptionEnergy Management and Resource ConservationG302-5Reductions in energy requirements of products and servicesEnergy Management and Resource Conservation

Water and E?uentsG303-5Water consumptionEnergy Management and Resource Conservation

EmissionsG305-1Direct (Scope 1) GHG emissionsEnergy Management and Resource ConservationG305-2Energy indirect (Scope 2) GHG emissionsEnergy Management and Resource ConservationG305-4GHG emissions intensityEnergy Management and Resource Conservation143144

Mango Excellent Media Co., Ltd.｜2024 ESG & CSR ReportPrefaceAppendixSocial ResponsibilityGovernance ResponsibilityEnvironmental Responsibility

Multiple-choice Questions (please tick in the appropriate place)

Open QuestionsDo you have any comments or suggestions on this report and the performance of Mango Excellent Media Co., Ltd. on its socialresponsibility?

1. Your overall assessment of this report is:

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2. How do you evaluate the response and disclosure in this report to the concerns of stakeholders?

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3. What do you think of Mango Excellent Media's performance on economic responsibility?

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4. What do you think of Mango Excellent Media's performance on environmental responsibility?

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5. What do you think of Mango Excellent Media's performance on safety management?

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6. What do you think of Mango Excellent Media's performance on employee responsibility?

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7. What do you think of Mango Excellent Media's performance on community responsibility?

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8. Whether the information, indicators, and data disclosed in this report are clear, accurate, and complete?

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9. Do you think the content arrangement and layout design of this report are easy to read?

YesNo

Dear readers,Thank you very much for taking time out of your busy schedule to read the 2024 ESG & CSR Report ofMango Excellent Media Co., Ltd. To provide you and other stakeholders with more valuable information, ande?ectively promote the Company's ability and level to ful?ll corporate social responsibility, we sincerely lookforward to your comments and suggestions.

Reader FeedbackSupplier Environmental AssessmentG308-1

New suppliers that were screenedusing environmental criteria

Responsible Procurement and SupplyManagement

EmploymentG401-2

Bene?ts provided to full-time employees that arenot provided to temporary or part-time employees

Employee Growth, Health and SafetyG401-3Parental leaveEmployee Growth, Health and Safety

Occupational Health and SafetyG403-1Occupational health and safety management systemEmployee Growth, Health and SafetyG403-2

Hazard identi?cation, risk assessment,and incident investigation

Employee Growth, Health and SafetyG403-3Occupational health servicesEmployee Growth, Health and SafetyG403-5Worker training on occupational health and safetyEmployee Growth, Health and SafetyG403-6Promotion of worker healthEmployee Growth, Health and SafetyG403-7

Prevention and mitigation of occupational health andsafety impacts directly linked by business relationships

Employee Growth, Health and SafetyG403-8

Workers covered by an occupationalhealth and safety management system

Employee Growth, Health and SafetyTraining and EducationG404-1

Programs for upgrading employee skillsand transition assistance programs

Employee Growth, Health and SafetyG404-2

Percentage of employees receiving regularperformance and career development reviews

Employee Growth, Health and Safety Diversity and Equal OpportunityG405-1Diversity of governance bodies and employeesEmployee Growth, Health and Safety

Local CommunitiesG413-1

Operations with local community engagement,impact assessments, and development programs

Rural Revitalization and Social ContributionSupplier Social AssessmentG414-1New suppliers that were screened using social criteria

Responsible Procurement and Supply

ManagementCustomer Health and SafetyG416-1

Assessment of the health and safety impactsof product and service categories

Responsible Procurement and Supply

ManagementCustomer PrivacyG418-1

Substantiated complaints concerning breachesof customer privacy and losses of customer data

Information Security & Data and Intelligence-

Driven Development

GRISTANDARD

DISCLOSURE

LOCATION

145146

Mango Excellent Media Co., Ltd.｜2024 ESG & CSR ReportPrefaceAppendixSocial ResponsibilityGovernance ResponsibilityEnvironmental Responsibility